We consider ourselves the best in the business due to a number of factors. However it’s not what we think that counts! We want you to decide whether we are the best choice for your company. Below we have created a list of factors that we think are crucial for any successful website. We encourage you to read and compare this list against any other providers you may be considering for the development of your website. If you think we've missed anything out please let us know!
A website, at its very essence, is a sales & marketing tool; we use it to generate business for our organisation, to generate sales, leads or any number of other objectives. When it comes to evaluating the success of any website, it always comes back to how well it has achieved these objectives; therefore it is very important that we focus on this as the primary goal for your website. It is important that any website provider you are dealing with needs to share this vision with you and deliver much more than a pretty website with some good functionality. Your website should generate a significant return on your investment of time and money!
While it's easy to claim we provide a solution that delivers results, we believe it comes down to proof. Zeald has been running since the year 2000, and we have spent the vast majority of that time focused on becoming the leaders in how to create a website that produces amazing results for our clients. We have spent our time in business researching, studying, testing and building a solid understanding, not only of how websites work, but also of how people use them. This research has consumed us as an organisation to the point it permeates every aspect of the services we provide; from the initial education to the consulting and strategy assistance to the design & technology and finally on-going technical and e-business support. So you will be placing your website, an essential tool for your business, in the hands of someone that not only knows the theory, but also has many years of experience of successfully generating results from websites.
We understand what it takes to establish a successful website. We are leading thinkers and educators on the topic. We’ve written books and run hundreds of seminars about how to make your website a success. We incorporate all of this knowledge into every website that we produce. To see for yourself; you can read some of the amazing success stories of our clients.
Putting a website together is a big job, we won't pretend otherwise. Aside from the financial investment, you will be devoting time and resources into learning how to drive your website and how to manage the content. You will need to spend time writing copy and loading it on your website. You will also spend time and resources promoting the website with search engines and obtaining links from other reputable websites. After all that investment, imagine waking up to find out your website developer is out of business and is no longer able to host your website. Therefore, we suggest that you investigate:
For more than 12 years we have worked with thousands of clients to design and develop websites that are easy to manage, grow with your business and generate great business results. With a results driven approach and a vast understanding of precisely how to produce a website that generates results, Zeald website design is the best option for your business. Our client portfolio includes a wide range of businesses across a large number of different industries. We don't claim to be perfect, but strongly embrace the 'kaizen' approach of continual improvement within our business. We always looking for areas to improve; learning from mistakes and always looking to make things more efficient and effective for our clients.
This approach to business, along with a long track record of delivering on our promises, has led to large growth within our organisation. See our awards and accolades for yourself.
To get results from your website, the number one thing that will determine if customers are likely to purchase from you is the content on your website. Your website needs address customer’s needs. Customers need to easily discover your website, have their questions answered, have access to information and ultimately be persuaded that you are their best choice in your industry and region to be solving their problems. This requires a solid understanding of your target customers; identify their needs, problems and fears along with the benefits they seek from your organisation. Our experience has shown time and time again that a website that doesn't have a powerful strategy to persuade the customer, has destroyed their ability to generate results from their website, right from the outset! This makes it crucial for your website provider to have the expertise to be able to assist you in understanding your target customers, and how you can use the tools and international research at your disposal to persuade them to do business with your organisation.
Zeald has a team who make sure that this part of the process receives the attention it requires. They recognise that this step of the process will be the biggest single determining factor as to whether your website will succeed or fail. Therefore, before any development commences on your website, they ensure that you have a powerful strategy in place to attract target customers to your website and actually persuade these people to complete your business objectives. This strategy and planning document will then influence every single aspect of your website development from here on in. Because of its importance, we provide this as part of every single website we produce - at no additional cost to you!
Everyone knows that a 'good looking' design is a major requirement of any website. The aesthetics of a website design significantly influence a user’s first impression of your company; something in this day and age we cannot ignore. Research suggests that two thirds of New Zealand adult internet users research goods and services online before they ever enter your store or shake the hand of one of your sales reps. This means it’s critical that your website design reflects the same first impression you have worked so hard to create in the offline world.
The design of website will also have a large impact as to whether or not they will even read what is on the page. International research suggests you have a maximum of 3 seconds to spark a visitor's attention and give them a reason to read the words on that page. Your website designer needs to know how to use the various design elements to control where your visitors will look on the page; ensuring their attention is drawn to information and headlines that actually matter to them. Without this, your visitors aren't even reading the content on your website and you have no chance of turning them into customers.
Zeald designs are professional, attractive and unique. Our designers, while obviously being very skilled at making things 'look pretty', are also highly trained in generating designs that produce results. Some aspects they consider include:
Zeald designers are continually researching and improving their skills, using both international research and our own studies to offer the best design service possible. We have set up a portfolio of some of their work so take a look!
An important aspect for a successful website is for it to be up-to-date. Users are looking for and expecting to find information online that is current; be it technical information, product information and pricing or customer testimonials. Search engines are also designed to deliver information that is most up-to-date so anything that is not deemed as being current loses its ranking. If your website does not feature fresh new content regularly, it will very quickly be lost and your customers will be un-interested.
Once your website has been built, you will find that there will be parts of your website that will require regular updating. For example if you are selling products online, you might need to add or change the images regularly, or you might like to give your customers more information on your services. You should be able to make changes like these very easily without paying extra or having to wait for someone else to do it every time. What you want from your provider is control over your website content.
At Zeald, we have developed a content management tool that is easy to use and gives you a high level of control over the content of your website. So as your business changes and grows, you will be able to change your website accordingly. You can do this as and when you want, without any additional costs. We also provide access to easy-to-understand help files which will show you exactly how you can go about making these changes.
You can have the best website in the world, but it will still be a complete failure if your potential customers can't find it. Not only does your website need to attract visitors, but it also needs to attract the right type of visitors; your target customers. Therefore it is crucial that your website provider can provide expert assistance so you can promote your website to the right people. They need to understand that there is more to successfully attracting customers than just having your website rank on the first page in search engines. Of course ranking well on a search engine is definitely important, but if you are ranking highly on a phrase that no one is searching for, or it is a phrase that is being searched by people that are not necessarily your target customers, it achieves little in terms of increasing your website results. There are also many other ways of attracting target customers to a website and your website provider needs to be able to provide you with comprehensive advice on what approaches will work best for you.
As part of the process for every single website we build, our experienced consultants spend time getting to know your business and your typical customers. We then use online tools to find out what they are typing into search engines, meaning we can help you find the exact phrases that your potential customers are using to look for a business in your industry. This knowledge will enable us to make recommendations on your website content so you are using the right 'trigger' phrases and words when writing the descriptions for your products and services; helping you attract your target customers. During our strategy meeting with you, we will also go through countless other ways your customers can find your website and explore what is most relevant for you.
When you've put all this effort into establishing a great website that is producing results, the last thing you want is to have something break down or for the website to be unavailable due to a hosting outage. You want a website that is reliable and one that will be running all the time. A dead website will not do anything for your results and on top of that, the first impression of your website will be a pretty poor one, which you want to avoid at any cost. Even Google will penalise the ranking of a website that is unreliable.
In our experience this kind of availability requires a hosting setup that the average SME business cannot afford. It requires multiple groups of servers running in 'clusters' to ensure that if one machine fails, there are others to take its place without your website going down; and this type of setup is generally well outside the budget of a small to medium business. However due to the economies of scale achieved with being one of the biggest website hosts, we provide our clients precisely this, at a price a small or medium business can afford. Our hosting architecture is robust, tested and highly reliable. This means that you can rely on it to be functioning all the time. Our hosting runs on multiple clusters of servers that are located mainly in New Zealand and also throughout the world, meaning we can host your site as close to your target customers as possible. This helps ensure you website loads quickly for your visitors and it also helps you to rank highly on local search engines. The servers we use are all monitored 24 hours a day, 7 days a week to minimise the downtime.
Our monthly fees also cover a range of upgrades and support to your website so, for example, if Google decided they were going to analyse websites differently (which they have been known to do in the past) in a way that was going to significantly hurt your rankings, our team would roll out an update to all Zeald websites to ensure your website remains compliant with the new way of doing things. We have a research and development team who work full time on 'non billable' research and development product upgrades and are continually detecting any technological changes to ensure your website is always functioning smoothly. You don't want to get caught out and then have to pay for an expensive upgrade as soon as something changes!
A website is like a business. You wouldn't write your business plan, launch the business and then leave it for a year, only to come back and wonder why it never produced the results you were looking for. In business that would almost certainly be a complete failure! Your website is much the same. To really get the most out of your website and turn it into a powerful sales and marketing tool, you need to be monitoring its performance and making changes as you learn what is working with your website and what isn't. These don't have to be big changes. We find that an organisation making small changes to their website on a regular basis very often will be able to improve their results drastically. So you need to make changes. Great, but the real question is; what changes should you be making? What changes should you make in order to maximise your return on investment for the time you are putting in? This is an area your website provider should be able to provide assistance. They need the expertise and experience required to accurately give you suggestions and guidance in the various factors which impact the action your visitors will take when browsing your website.
At Zeald we are strong believers in continual improvement and apply this principle to our internal processes as well as to the service we provide to our clients. Every Zeald customer is provided with guidance on how to make these changes to their websites. This includes suggestions on the small tests you could conduct on certain key aspects of your website. An example suggestion we could make would be to try out different headlines for your homepage. This can have a big impact on how many visitors' attention you manage to catch; how many people will actually start to read the content on the page. We would encourage you to brainstorm a few options, try the first one, use the easy-to-understand measurement tools provided with every website we produce to analyse your results and see how this title worked in drawing your visitors into taking action (this could be just reading the page and clicking on a button that gives them more information). From there you would try the second title and so on. We call this process Test, Measure, Tune (TMT). As a client, you will also have access to the results of some of the TMT tests we have conducted on our own website, enabling you to see how you can gain priceless information from something that doesn't require a lot of time.
Setting up a successful online business is an on-going process. You can start off with a great website that will give you a return on investment but there are many things you can do to as time goes on if you wish to further grow your business and make it successful. If you start looking around, you will find that there is a huge amount of information on what you can do and how you can do it. The trick is going through the screeds of information and filtering the good, reliable pieces of information and then implementing what applies to you. This is something that will take a long time if you are to do it all by yourself, so ideally you should be able to get access to on-going training and guidance without having to break your bank on expensive seminars and tutorials.
All Zeald clients are given access to a number of educational resources to help improve their business results, right from when you first get in touch with us. All through your time with us as a client we are always looking to give you the best information on various aspects of running a successful online business, at no extra cost to you. We have been running a completely self-funded educational campaign throughout New Zealand for the past 7 years, running hundreds of seminars and performing thousands of free, no-obligation website audits and consultations. Zeald has an ebook called '8 secrets to website sucess' that is avalible for free download and shows you how to get the most out of your website and the internet.
On the other hand, if you're a small business owner and don't quite have the time or resources to work on your website, or you just want to get expert assistance in growing your online business, we have a professional services team that can provide you with on-going assistance to help you get the results you need.
Everyone knows how important on-going support is. We've no-doubt all had frustrating experiences first-hand holding on a phone for hours waiting to solve a problem. You need to know that if you have questions or complaints, you will receive a timely response that assists you in getting back on track with your website. At Zeald, we have on board a great team of people who are passionate, honest, experienced and supportive of each other and our clients. We look at supporting our clients right through the company within each team. You will speak to a person in each phase of your website development - right from when you first meet our consultants, through to website design and production and well after. All our people are dedicated to providing great support to you so you have a fast turnaround on your queries. We are not claiming to be perfect, (we are human after all!) but we are continually striving to improve our support and our processes so if we do make any mistakes along the way we are quick to recognise it and make the changes necessary to look after our customers.
When looking at choosing the people we partner our organisations with, it doesn't always come down strictly to financial considerations. There are many among us who like to associate ourselves with people who share our passion for 'doing the right thing' when it comes to operating in our environment and contributing back to the communities in which we live and work. If this is important to you, have a look at the providers’ website for any indication of their approach in these areas.
Zeald is founded on a fundamental 'give to receive philosophy' and we believe very strongly about giving back to the communities in which we operate. We sponsor a large number of non-profit organisations, which assists them in raising donations and making more people aware of the work they do. We also identified very early on that education was a key area businesses were lacking; they had access to a website but not the knowledge required to make it successful. In response to this we launched a self-funded educational campaign throughout the business communities in which we were operating. Our seminar programme has been running for the last 7 years and we have run hundreds of free seminars, helping thousands of business owners. We have also conducted thousands of free website audits and consultations and receive only the highest levels of feedback as to just how much value these add to the companies we perform them for.
We are also very conscious about operating in a sustainable manner and therefore have a sustainability policy in place to make sure that we are putting in every effort to minimise wastage across the board.
When you are comparing a few website companies, their services and their prices, it's a bit difficult to have an exact 'apples to apples' comparison. Every provider will offer something different and they will have a price that they think fits that bill. The key thing we need to be looking at is whether or not you are going to get a serious return on your investment. A website takes time and money to set up and you want to make sure that this investment starts to bring you revenue as quickly as possible so you can pay off the costs of the website and start making a profit.
Zeald website packages have been put together specifically for New Zealand & Australian small to medium businesses. The size of our organisation allows us to pass on large savings through economies of scale and we believe this makes our prices very affordable whilst covering off every angle we know to be important when it comes to getting results from websites and ensuring you gain maximum return on your investment. You can learn how to build a website yourself or find someone who is operating out of their parent’s garage to do it for you a lot cheaper, but that is a risk you have to take as a business owner. At best you might find that this website will not give you the results you were hoping for and at worst; it might damage your organisation's credibility. In the end a website requires an investment of both time and money and we feel the time investment demands you do it once, and do it right.
We always encourage our prospective clients to think about the cost of our websites in terms of the number of enquiries or sales it might take to make that back. We can't tell you exactly how many sales your website will make but what we can tell you is that our unique solution provides the greatest return on investment for our small to medium business customers.
It's very easy for a website company to say that they can provide a lot of great services, but it doesn't mean very much if you can't take them for their word. What proof can they give you of the things they are claiming? Are they painting a great picture but don't have much to back this up? Can you trust them?
We place a great deal of importance on building our trust and credibility. For more than a decade we have built a strong client base with thousands of businesses in New Zealand & Australia that have trusted us and have been happy with our services. We're one of Australasia's largest website providers so we are not going anywhere in a hurry and we are here to stay. We are not a small start-up company that is here today but if things get tough, might not be around to service your needs tomorrow. We believe without doubt that we will still be here providing the same exceptional service 10 years from now.
How can we back this up? Look at some of the great feedback we've received from our happy customers, the recognition we have been given, our portfolio, case studies of a few of our clients, and a frank and honest history of Zeald.
All the best with your search for a website provider and we sincerely hope to have the opportunity to work with you!