Kel Ashley

More than anything else, buyers in the 21st century want good quality information, and lots of it.

A new career as a Zeald web consultant and online content writer is the perfect ‘combo’.

Kel has enjoyed an interesting sales and marketing career spanning a diversity of industry groups: manufacturing, travel, transport and banking. After operating his own business in corporate flags and banners for ten years, he took some ‘time out’ to pursue a love of communication, studying information design and direct marketing. Graduating with qualifications in both led firstly to some contract work in technical communication and then to an intense interest in online communication. After attending a Zeald free seminar on website persuasion, Kel was hooked. Becoming involved with Zeald seemed to ‘just happen’.

The internet has revolutionised the way many of us approach our purchasing decisions, opening new opportunities to smart marketers’. Good communication doesn’t need to be ‘rocket science’. Sometimes the most effective communications are the simplest. Kel believes strongly that well operated organisations that communicate effectively with their customers can expect results.

One of the things about the internet that excites Kel is its capability to ‘test’ cheaply and effectively. Offers, copy, headings, timing, products and prices can now all be tested for effectiveness more thoroughly than ever, ‘and you don’t need corporate-size marketing resources to do it’, he asserts.

Many of Kel’s friends and associates have benefited from his ability to write effective business communications. In 2006 he formed MarketWrite Communications to assist businesses say what they need to, concisely and accurately. ‘Most businesses know what they want to communicate, but some have difficulty in articulating their message. I really enjoy assisting them as an online content writer and Zeald web consultant’. Kel’s involved in putting his ideas on marketing through good information design at www.marketwrite.co.nz.

There are at least two ways of saying everything. When writing for the internet, the choice of words becomes even more important. Kel considers the two guiding principles of ‘audience and purpose’ paramount. ‘Words, language and document design should flow from those,’ he contends.

Kel enjoys a balanced life too. He lives with his wife Deborah, an executive assistant, on Auckland’s North Shore. Their two daughters now adult, the couple enjoy sea kayaking to remote places and savouring the delights of the kiwi coastline. A recent purchase of a double sea kayak has proven to be a great decision — they can paddle further and faster! He also enjoys a weekly game of touch football, but reluctantly admits to not being quite as fast as he once was.

These are certain to be challenging times for business worldwide and possibly a time to have all channels working to maximum capacity. Web marketing in its various forms represents the most cost-effective method of promoting or selling a product or service. Those businesses that use it cleverly will maximise their chances of maintaining momentum in a tight business environment.

As a Zeald e-business consultant Kel enjoys applying his knowledge of presenting information on the internet — helping organisations communicate effectively with their markets and other stakeholders.

Contact Me:
P. 021 905 205
E.