Using the Headline to Grab Attention - Long Sales Copy - Zeald.com

Resources Free Tools Website Speed Checker Key Phrase Analyzer Meta Tag Analyzer Image Optimiser Eye Dropper - Colorzilla Colour Picker The Importance of Having a Clear Vision and Goal for your Web Site Designing, Building & Loading a Successful Web Site An Effective Web Page Design Must be Fast Loading An Effective Web Page Design Must be Search Engine Friendly An Effective Web Page Design Must be Compatible with Different Browsers An Effective Web Page Design Must be Accessible, Secure & Reliable An Effective Web Page Design Must have Good Functionality Website Training with Zeald.com Website Content Loading The Benefits of Long Sales Copy on your Website Using the Headline to Grab Attention Using an Opening Hook to Grab Attention Using Headers to Create Interest - Long Sales Copy Using an Introduction to Create Interest - Long Sales Copy Using an Overview to Create Interest - Long Sales Copy Using the Price to Produce Desire - Long Sales Copy Using Bonuses to Produce Desire – Long Sales Copy Using a Guarantee to Produce Desire – Long Sales Copy Close the Sale to Produce Action – Long Sales Copy Using a “P.S.” to Produce Action – Long Sales Copy Formatting Your Long Sales Copy Always Review & Re-write your Long Sales Copy Example Preparation for Writing Long Sales Copy Example Long Sales Copy The Importance of Having an Effective Home Page on Your Website The Importance of Having Effective Product Listing & Description Pages on Your Website How to Produce High Quality DIY Product Photography for Your Website The Importance of Having a Clear Checkout Process The Importance of Sending Order Confirmation Emails from Your Website The Importance of Including 'About Us', Testimonials and Policies The Website Go-Live Process The Importance of Good Products or Services for the Web Promoting & Tuning a Successful Web Site Types of Search Engines The Dominant Search Engines & Directories Search Engine Optimization & Keyword Research Web Page Optimisation The Importance of Links in Search Engine Ranking Search Engine Submission & Monitoring Directory Submission & Advanced SEO Techniques Search Engine Advertising Budgeting For Search Engine Advertising Writing & Submitting your Search Engine Advertisement Monitoring your Search Engine Advertisement Online Advertising Opportunities & Commercial Directories Generate Traffic by Building Links that Endorse you Using ‘Classified’ and ‘Banner’ Advertising to Promote your Web Site Writing Great Classified Adverts to Promote your Web Site Using Affiliate / Associate Programs to Promote your Web Site Planning your Affiliate / Associate Program Using Email Marketing to Promote your Web Site How to Create an Email Marketing Campaign Testing & Improving your Website Results – Success How to Improve your Website Conversion Rate How to Improve the Average Sale Amount on your Web Site How to Increase the Number of Visitors to your Web Site Search Engine Marketing - An Overview Effective Website Design - Tips & Tricks Web Browser Statistics 100% New Zealand logo Common fonts to all versions of Windows & Mac Emailing files from a Mac to a PC Free Image and Photo Editing Software The problem with drop-down menu navigation Websites with Wow Factor Animation and websites 3 Reasons Not To Put Music On Your Website Convert Pantone Colours to RGB Defining the Target Market for your Web Page Design Stock Photography Supplier Review Setting the Right Price for your Products Meta-Data - Data About Data The Domain Name Transferring your domain name Pointing a domain at your website Registering a new domain What is a Domain Name? 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What are the Left and Right Columns in a Web Page The Importance of an Effective Web Site Home Page The Importance of Trust and Credibility The Importance of Having a Compelling Offer The Importance of Having Clear Pathways The Importance of Having a USP and Guarantee Effective Web Page Designs contain Product or Service Listings The Checkout Process of an Effective E-Commerce Web Site The Enquiry Page of an Effective E-Commerce Web Page Processing Payments on an Effective E-Commerce Web Site Credit Card Transactions on your E-Commerce Web Site Setting up a Merchant Bank Account for your E-Commerce Web Site Setting up a Payment Gateway for your E-Commerce Web Site Tax and your E-Commerce Web Site Delivery Arrangements for an Effective E-Commerce Web Site New Zealand Booking Solution Setting up an HTML Email template for your email client	Home > Resources > Designing, Building & Loading a Successful Web Site > Using the Headline to Grab Attention Using the Headline to Grab Attention
	Element #1 Headlines are the crucial first element of your web page copy. Their purpose is to grab the attention of your target customer. Remember– everyone will see your headline– and that headline could be the difference between a web page visitor wanting to find out more, and exploring what you have to offer, and moving on. Some ways to approach writing a headline: Promise a major benefit Reduce Your Waist Line By two Inches In 31 days! Offer a solution to a problem Learn How To Reduce Your Credit Card Debt Instantly By 30%! Flag your target customer Attention Homeowners! – Reduce Your Rates Bill By Over 50%! Ask a question Have You Ever Been Ripped-off By a Used-Car Salesman? Quote a testimonial “Thank You So Much! – My Website Sales Have Increased By 217%!” Sound a warning Your Air-Conditioning Unit May Be Killing You! Use ‘power words’ within your headlines. ‘Power words’ convey strong emotions with a lot of different readers. The strongest ‘power word’ is - Free. Some phrases that incorporate the ‘Free’ power word are: Sign-up today to collect your free report! Register for our free trial Free gift (worth $19.95) for all new subscribers You get our e-book ‘Secrets of Website Success’ free! Register today for a free demonstration Sign-up today for our risk-free offer. Another effective set of ‘power words’ is the “How to” phrase. For example: how to avoid… how to reduce… how to save… how to create… how to impress… how to become… how to generate… “Learn” is another great power word: learn 10 wealth secrets that every millionaire knows! learn the top 32 rugby coaching techniques used worldwide! you will learn the secrets used by New Zealand’s top investors, who generate millions of dollars every year! learn my 10-point checklist for every property purchase! There are many ‘power words’ that can be used effectively to give your headlines a boost. Here are some more ‘power words’ that work well: you, save, know, understand, results, proven, now, today, immediately, money, powerful, trust, create, secrets and discover. Review and rewrite your headlines – make them as sharp as possible. A good headline will often require lots and lots of reworking. You must get it right first time because your visitor may choose not to visit your website in future if the headline didn’t show them that they were in the right place to have their needs met. Finally, make sure you format your headlines well. Use a large font size, with a bold style. Capitalise the first letter of every word. Consider putting quotation marks around the headline. And remember– you can track and measure your results. So do. You have control so try different headlines; test them for results and keep fine-tuning for maximum success.	Promotions Website Audit Discover exactly what is holding your website back from generating staggering sales and marketing results for your business. Click here to learn about the Zeald.com Website Audit. Secrets of Website Persuasion Here’s the correct process … develop a website that is extremely persuasive first and then and only then focus on the promotion of your website. Click here to learn about Secrets of Website Persuasion Website Brief Imagine generating hundreds of thousands of dollars in revenue each year from your website. Click here to learn about the Zeald.com Website Brief. Website Workshops Discover how to generate amazing results online. Learn the fundamentals behind every high performing website on the planet. Click here to learn about Zeald.com Workshops. E-Business Consultation Do you want to start an online business? ... or ... maybe you have a fantastic new idea or concept that you want to take online? Click here to learn about the Zeald.com E-Business Consultation. Free E-Book Discover the two keys factors that drive website performance and how to successfully influence those two key factors in a positive way. Click here to register for your free copy.

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