Using the Price to Produce Desire - Long Sales Copy

Element #6

Now comes the time to present the price in your long web page sales copy. Before you present your price information you need to ensure that you have covered everything possible to make it a ‘non-issue’. Make sure that you have created as much ‘value’ as possible through the presentation of your benefits.

Remind the reader of the goal, problem or need that is being solved / satisfied by your product or service. Summarise the major benefits associated with your offering, then … present your price.

There are a number of techniques that can be used to make the price as acceptable and attractive as possible:

compare your price with the financial benefits or cost-savings that will be obtained through the use of your offering

show a price that is discounted from the normal price of the product

compare your price with that of similar priced products.

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What are the Left and Right Columns in a Web Page The Importance of an Effective Web Site Home Page The Importance of Trust and Credibility The Importance of Having a Compelling Offer The Importance of Having Clear Pathways The Importance of Having a USP and Guarantee Effective Web Page Designs contain Product or Service Listings The Checkout Process of an Effective E-Commerce Web Site The Enquiry Page of an Effective E-Commerce Web Page Processing Payments on an Effective E-Commerce Web Site Credit Card Transactions on your E-Commerce Web Site Setting up a Merchant Bank Account for your E-Commerce Web Site Setting up a Payment Gateway for your E-Commerce Web Site Tax and your E-Commerce Web Site Delivery Arrangements for an Effective E-Commerce Web Site New Zealand Booking Solution Setting up an HTML Email template for your email client	Home > Resources > Designing, Building & Loading a Successful Web Site > Using the Price to Produce Desire - Long Sales Copy Using the Price to Produce Desire - Long Sales Copy
	Element #6 Now comes the time to present the price in your long web page sales copy. Before you present your price information you need to ensure that you have covered everything possible to make it a ‘non-issue’. Make sure that you have created as much ‘value’ as possible through the presentation of your benefits. Remind the reader of the goal, problem or need that is being solved / satisfied by your product or service. Summarise the major benefits associated with your offering, then … present your price. There are a number of techniques that can be used to make the price as acceptable and attractive as possible: compare your price with the financial benefits or cost-savings that will be obtained through the use of your offering show a price that is discounted from the normal price of the product compare your price with that of similar priced products.	Promotions Website Audit Discover exactly what is holding your website back from generating staggering sales and marketing results for your business. Click here to learn about the Zeald.com Website Audit. Secrets of Website Persuasion Here’s the correct process … develop a website that is extremely persuasive first and then and only then focus on the promotion of your website. Click here to learn about Secrets of Website Persuasion Website Brief Imagine generating hundreds of thousands of dollars in revenue each year from your website. Click here to learn about the Zeald.com Website Brief. Website Workshops Discover how to generate amazing results online. Learn the fundamentals behind every high performing website on the planet. Click here to learn about Zeald.com Workshops. E-Business Consultation Do you want to start an online business? ... or ... maybe you have a fantastic new idea or concept that you want to take online? Click here to learn about the Zeald.com E-Business Consultation. Free E-Book Discover the two keys factors that drive website performance and how to successfully influence those two key factors in a positive way. Click here to register for your free copy.

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Resources

Using the Price to Produce Desire - Long Sales Copy

Element #6

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