European B2C e-commerce is growing in waves.
JULY 30, 2007
With an annual growth rate of 25% over the next four years, the market will triple in size by 2011, reaching $407 billion.
B2C E-Commerce Sales* in Europe**, 2006-2011 (billions and % increase vs. prior year***)
The UK, Germany and France currently dominate European e-commerce, accounting for 72% of total online sales
What Works, and What Doesn't, in Online Marketing
In an end-of-the-year survey, online marketers were asked to look back at what worked for them in 2006 and also peek ahead at their spending plans for 2007.
Search Engine Facts
The power of search engines - facts:
46% of all websites are found through search engines55% of all online purchases result from websites found through search engines
95% of people do not look beyond the top 20 search engine positions
How websites are found:
46% by search engines20% random surfing
20% word of mouth
4.4% magazine ads
1.4% television
sources: Neilson/Net Ratings, IMS strategies, Harris Interactive and NPD Group
Annoying Website Characteristics
Website Characteristics that US adult internet users find extremely to somewhat annoying when they visit websites to obtain information about products or services that they are interested in purchasing - July 2005

Source - Taylor Nelson Sofres (TNS) commissioned by Hostway, July 2005
Products purchased online by US Users

Computer Activities of US Adults by Gender - 2006

US Email Marketing Campaign metrics

US Retail Ecommerce Sales

Statistics from www.emarketer.com

