Monitoring your Search Engine Advertisement - Zeald.com

Resources Free Tools Website Speed Checker Key Phrase Analyzer Meta Tag Analyzer Image Optimiser Eye Dropper - Colorzilla Colour Picker The Importance of Having a Clear Vision and Goal for your Web Site Designing, Building & Loading a Successful Web Site An Effective Web Page Design Must be Fast Loading An Effective Web Page Design Must be Search Engine Friendly An Effective Web Page Design Must be Compatible with Different Browsers An Effective Web Page Design Must be Accessible, Secure & Reliable An Effective Web Page Design Must have Good Functionality Website Training with Zeald.com Website Content Loading The Benefits of Long Sales Copy on your Website Using the Headline to Grab Attention Using an Opening Hook to Grab Attention Using Headers to Create Interest - Long Sales Copy Using an Introduction to Create Interest - Long Sales Copy Using an Overview to Create Interest - Long Sales Copy Using the Price to Produce Desire - Long Sales Copy Using Bonuses to Produce Desire – Long Sales Copy Using a Guarantee to Produce Desire – Long Sales Copy Close the Sale to Produce Action – Long Sales Copy Using a “P.S.” to Produce Action – Long Sales Copy Formatting Your Long Sales Copy Always Review & Re-write your Long Sales Copy Example Preparation for Writing Long Sales Copy Example Long Sales Copy The Importance of Having an Effective Home Page on Your Website The Importance of Having Effective Product Listing & Description Pages on Your Website How to Produce High Quality DIY Product Photography for Your Website The Importance of Having a Clear Checkout Process The Importance of Sending Order Confirmation Emails from Your Website The Importance of Including 'About Us', Testimonials and Policies The Website Go-Live Process The Importance of Good Products or Services for the Web Promoting & Tuning a Successful Web Site Types of Search Engines The Dominant Search Engines & Directories Search Engine Optimization & Keyword Research Web Page Optimisation The Importance of Links in Search Engine Ranking Search Engine Submission & Monitoring Directory Submission & Advanced SEO Techniques Search Engine Advertising Budgeting For Search Engine Advertising Writing & Submitting your Search Engine Advertisement Monitoring your Search Engine Advertisement Online Advertising Opportunities & Commercial Directories Generate Traffic by Building Links that Endorse you Using ‘Classified’ and ‘Banner’ Advertising to Promote your Web Site Writing Great Classified Adverts to Promote your Web Site Using Affiliate / Associate Programs to Promote your Web Site Planning your Affiliate / Associate Program Using Email Marketing to Promote your Web Site How to Create an Email Marketing Campaign Testing & Improving your Website Results – Success How to Improve your Website Conversion Rate How to Improve the Average Sale Amount on your Web Site How to Increase the Number of Visitors to your Web Site Search Engine Marketing - An Overview Effective Website Design - Tips & Tricks Web Browser Statistics 100% New Zealand logo Common fonts to all versions of Windows & Mac Emailing files from a Mac to a PC Free Image and Photo Editing Software The problem with drop-down menu navigation Websites with Wow Factor Animation and websites 3 Reasons Not To Put Music On Your Website Convert Pantone Colours to RGB Defining the Target Market for your Web Page Design Stock Photography Supplier Review Setting the Right Price for your Products Meta-Data - Data About Data The Domain Name Transferring your domain name Pointing a domain at your website Registering a new domain What is a Domain Name? 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	As with every part of your website – always monitor and test your search engine listings. Most of the different PFP providers supply tools to help you monitor and measure your advertising results. The Zeald.com Website Manager also has a campaign management module that allows you to track and measure all your PFP advertising campaigns. Talk to your Zeald.com Account Manager for information on activating this add-on. The key metrics that you will need to monitor when advertising on the search engines, using paid placements programs are different depending on what type of website you have. The key metrics for an E-Commerce website are: Impressions – the number of times your advertisement has been ‘served’ to viewers Click-Through Rate (CTR) – how often visitors click on your ad Clicks/Visitors – the amount of clicks that you have received Conversion Rate (Visitors) – the percentage of visitors that placed an order Orders – the number of orders placed Average Sale – the average value of each order Revenue – the total amount of revenue generated Gross Margin – the percentage of revenue that is your profit Gross Profit – the total amount of profit that you have made Cost Per Click (CPC) – the cost per click on your advertisement Total Cost – the total cost of your campaign ROI - the return on your advertising investment (gross profit divided by the total cost). The key metrics for an E-Profile or E-Catalog website are: Impressions – the number of times your advertisement has been ‘served’ to viewers Click-Through Rate (CTR) – how often visitors click on your ad Clicks/Visitors – the amount of clicks that you have received Conversion Rate (Visitors) – the percentage of visitors that made an enquiry Enquiries – the number of enquiries made Conversion Rate (Enquiries) – the percentage of enquiries that resulted in an order Orders – the number of orders placed Average Sale – the average value of each order Revenue – the total amount of revenue generated Gross Margin – the percentage of revenue that is your profit Gross Profit – the total amount of profit that you have made Cost Per Click (CPC) – the cost per click on your advertisement Total Cost – the total cost of your campaign ROI - the return on your advertising investment (gross profit divided by the total cost).	Promotions Website Audit Discover exactly what is holding your website back from generating staggering sales and marketing results for your business. Click here to learn about the Zeald.com Website Audit. Secrets of Website Persuasion Here’s the correct process … develop a website that is extremely persuasive first and then and only then focus on the promotion of your website. Click here to learn about Secrets of Website Persuasion Website Brief Imagine generating hundreds of thousands of dollars in revenue each year from your website. Click here to learn about the Zeald.com Website Brief. Website Workshops Discover how to generate amazing results online. Learn the fundamentals behind every high performing website on the planet. Click here to learn about Zeald.com Workshops. E-Business Consultation Do you want to start an online business? ... or ... maybe you have a fantastic new idea or concept that you want to take online? Click here to learn about the Zeald.com E-Business Consultation. Free E-Book Discover the two keys factors that drive website performance and how to successfully influence those two key factors in a positive way. Click here to register for your free copy.

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