The Dominant Search Engines & Directories

Resources Free Tools Website Speed Checker Key Phrase Analyzer Meta Tag Analyzer Image Optimiser Eye Dropper - Colorzilla Colour Picker The Importance of Having a Clear Vision and Goal for your Web Site Designing, Building & Loading a Successful Web Site An Effective Web Page Design Must be Fast Loading An Effective Web Page Design Must be Search Engine Friendly An Effective Web Page Design Must be Compatible with Different Browsers An Effective Web Page Design Must be Accessible, Secure & Reliable An Effective Web Page Design Must have Good Functionality Website Training with Zeald.com Website Content Loading The Benefits of Long Sales Copy on your Website Using the Headline to Grab Attention Using an Opening Hook to Grab Attention Using Headers to Create Interest - Long Sales Copy Using an Introduction to Create Interest - Long Sales Copy Using an Overview to Create Interest - Long Sales Copy Using the Price to Produce Desire - Long Sales Copy Using Bonuses to Produce Desire – Long Sales Copy Using a Guarantee to Produce Desire – Long Sales Copy Close the Sale to Produce Action – Long Sales Copy Using a “P.S.” to Produce Action – Long Sales Copy Formatting Your Long Sales Copy Always Review & Re-write your Long Sales Copy Example Preparation for Writing Long Sales Copy Example Long Sales Copy The Importance of Having an Effective Home Page on Your Website The Importance of Having Effective Product Listing & Description Pages on Your Website How to Produce High Quality DIY Product Photography for Your Website The Importance of Having a Clear Checkout Process The Importance of Sending Order Confirmation Emails from Your Website The Importance of Including 'About Us', Testimonials and Policies The Website Go-Live Process The Importance of Good Products or Services for the Web Promoting & Tuning a Successful Web Site Types of Search Engines The Dominant Search Engines & Directories Search Engine Optimization & Keyword Research Web Page Optimisation The Importance of Links in Search Engine Ranking Search Engine Submission & Monitoring Directory Submission & Advanced SEO Techniques Search Engine Advertising Budgeting For Search Engine Advertising Writing & Submitting your Search Engine Advertisement Monitoring your Search Engine Advertisement Online Advertising Opportunities & Commercial Directories Generate Traffic by Building Links that Endorse you Using ‘Classified’ and ‘Banner’ Advertising to Promote your Web Site Writing Great Classified Adverts to Promote your Web Site Using Affiliate / Associate Programs to Promote your Web Site Planning your Affiliate / Associate Program Using Email Marketing to Promote your Web Site How to Create an Email Marketing Campaign Testing & Improving your Website Results – Success How to Improve your Website Conversion Rate How to Improve the Average Sale Amount on your Web Site How to Increase the Number of Visitors to your Web Site Search Engine Marketing - An Overview Effective Website Design - Tips & Tricks Web Browser Statistics 100% New Zealand logo Common fonts to all versions of Windows & Mac Emailing files from a Mac to a PC Free Image and Photo Editing Software The problem with drop-down menu navigation Websites with Wow Factor Animation and websites 3 Reasons Not To Put Music On Your Website Convert Pantone Colours to RGB Defining the Target Market for your Web Page Design Stock Photography Supplier Review Setting the Right Price for your Products Meta-Data - Data About Data The Domain Name Transferring your domain name Pointing a domain at your website Registering a new domain What is a Domain Name? Choosing a Domain Name for your Web Site Registering Multiple Domain Names for your Web Site Brainstorming Domain Name Ideas for your Web Site Choosing a Domain Name for an existing Business Finding Out Who Owns a Particular Domain Name How to Register your Web Site Domain Names Ecommerce Website Designers Ebusiness Statistics & Benchmarks US E-Commerce Website Conversion rates - April 9 2007 Email Accounts Mozilla Thunderbird Microsoft Outlook 2003 Outlook Express The Importance of Knowing the Objectives for your Web Site The Importance of Usability in Web Page Design The Framework of an Effective Web Site Design The Common Components of an Effective Web Page Design What is the Header in a Web Page Design? What is the Footer in a Web Page Design? What are the Left and Right Columns in a Web Page The Importance of an Effective Web Site Home Page The Importance of Trust and Credibility The Importance of Having a Compelling Offer The Importance of Having Clear Pathways The Importance of Having a USP and Guarantee Effective Web Page Designs contain Product or Service Listings The Checkout Process of an Effective E-Commerce Web Site The Enquiry Page of an Effective E-Commerce Web Page Processing Payments on an Effective E-Commerce Web Site Credit Card Transactions on your E-Commerce Web Site Setting up a Merchant Bank Account for your E-Commerce Web Site Setting up a Payment Gateway for your E-Commerce Web Site Tax and your E-Commerce Web Site Delivery Arrangements for an Effective E-Commerce Web Site New Zealand Booking Solution Setting up an HTML Email template for your email client	Home > Resources > Promoting & Tuning a Successful Web Site > The Dominant Search Engines & Directories The Dominant Search Engines & Directories
	The key search engines that you need to be aware of are (ranked in order of priority): Google (www.google.com) Google is the biggest and most popular search engine on the Internet. According to Nielsen/NetRatings, as of June 2004, Google is being used by 41.6% of users on the Net! Yahoo (www.yahoo.com) Yahoo is the second-largest search engine and offers a wide range of other value-add services too. Nielsen/NetRatings reports, as of June 2004, that Yahoo is being used by 31.5% of users on the Net. MSN Search (www.msnsearch.com) MSN Search is the third-largest search engine. MSN Search is very popular because it is provided as the default search engine when using Microsoft Windows. According to Nielsen/NetRatings, MSN Search is used by 27.4% of all users (remember some users use more than one search engine). SearchNZ (www.searchnz.co.nz) SearchNZ is a specialty search engine for finding New Zealand websites. The key directories that you need to be aware of are (ranked in order of priority): Open Directory Project (www.dmoz.org) The Open Directory Project is a free directory maintained by 65,000 volunteer editors (as at September 2004). The ODP is used by Google and some smaller search engines to provide directory results for their customers. Yahoo (www.yahoo.com) Yahoo originally started as a commercial directory before becoming a predominately crawler-based search engine in late 2002. The Yahoo Directory is maintained by a number of paid editorial staff and the results are used within Yahoo Search and many other search engines affiliated with Yahoo. The following are currently the key NZ-based directories; they maintain their listings using paid editorial staff that ensure that the coded key words and phrases are indeed relevant search-wise to your product or service before adding to the directory: NZSearch (www.nzsearch.co.nz) NZS (www.nzs.co.nz) NZPages (www.nzpages.co.nz)	Promotions Website Audit Discover exactly what is holding your website back from generating staggering sales and marketing results for your business. Click here to learn about the Zeald.com Website Audit. Secrets of Website Persuasion Here’s the correct process … develop a website that is extremely persuasive first and then and only then focus on the promotion of your website. Click here to learn about Secrets of Website Persuasion Website Brief Imagine generating hundreds of thousands of dollars in revenue each year from your website. Click here to learn about the Zeald.com Website Brief. Website Workshops Discover how to generate amazing results online. Learn the fundamentals behind every high performing website on the planet. Click here to learn about Zeald.com Workshops. E-Business Consultation Do you want to start an online business? ... or ... maybe you have a fantastic new idea or concept that you want to take online? Click here to learn about the Zeald.com E-Business Consultation. Free E-Book Discover the two keys factors that drive website performance and how to successfully influence those two key factors in a positive way. Click here to register for your free copy.

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