What are the Left and Right Columns in a Web Page Design?

The Left Column

The left column is the primary area of navigation for your web site.

The left-hand column of the web page design is one of the most common areas that users expect to find key navigation. If your primary objective is to sell product, then this is where a user expects to find the links to your products. A search component will often be located in the left-hand column to assist with navigation.

The Right Column

The right column of the web page design contains a list of highlights and ‘utility components’.

Highlights are brief shortcuts to aspects of your web site, or your business, that you would like to emphasise. Examples of highlights include:

Testimonials

Awards

Case studies

Guarantees

Returns policy

Partners or affiliates

Associated brands.

Utility components are components that enhance the user’s web site experience. Examples of utility components that you might use in the right-hand column are:

Summary Shopping Cart

Account Login (for account or VIP customers).

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	The Left Column The left column is the primary area of navigation for your web site. The left-hand column of the web page design is one of the most common areas that users expect to find key navigation. If your primary objective is to sell product, then this is where a user expects to find the links to your products. A search component will often be located in the left-hand column to assist with navigation. The Right Column The right column of the web page design contains a list of highlights and ‘utility components’. Highlights are brief shortcuts to aspects of your web site, or your business, that you would like to emphasise. Examples of highlights include: Testimonials Awards Case studies Guarantees Returns policy Partners or affiliates Associated brands. Utility components are components that enhance the user’s web site experience. Examples of utility components that you might use in the right-hand column are: Summary Shopping Cart Account Login (for account or VIP customers).	Promotions Website Audit Discover exactly what is holding your website back from generating staggering sales and marketing results for your business. Click here to learn about the Zeald.com Website Audit. Secrets of Website Persuasion Here’s the correct process … develop a website that is extremely persuasive first and then and only then focus on the promotion of your website. Click here to learn about Secrets of Website Persuasion Website Brief Imagine generating hundreds of thousands of dollars in revenue each year from your website. Click here to learn about the Zeald.com Website Brief. Website Workshops Discover how to generate amazing results online. Learn the fundamentals behind every high performing website on the planet. Click here to learn about Zeald.com Workshops. E-Business Consultation Do you want to start an online business? ... or ... maybe you have a fantastic new idea or concept that you want to take online? Click here to learn about the Zeald.com E-Business Consultation. Free E-Book Discover the two keys factors that drive website performance and how to successfully influence those two key factors in a positive way. Click here to register for your free copy.

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Resources

What are the Left and Right Columns in a Web Page

The Left Column

The Right Column

Promotions