Business Website Design

Every Commercial Website I Have Ever Seen Has One Major Objective … To Generate Results!” 

The Success Of Your Website Will Be Measured By The Results That It Achieves.  Zeald Has An Extremely Powerful Process For Developing A Website That Generates Results! 

Read On To Discover How Zeald Can Help You Generate Amazing Results Online Using a Website

Hi – my name is David Kelly and I lead the team at Zeald

Zeald was started back in the year 2000 by three business partners – myself being one of them.  We were fascinated by the way that the internet was changing the world and thought that we knew a thing or two about building websites.  So we started a business that focused on designing and building websites.

The Major Objective Of Just About All Commercial Websites

In the very early days, we thought that the major objective of just about every prospective website owner was to establish a website that looked good and functioned well from a technical perspective.

For three years, we went out and met with quite literally hundreds of business owners that were looking to setup a new website.  Just about every time we met with a business owner, we asked the following question:

“What is the number one thing that you want from us as your website design company?”

The answer that came back was a big surprise to us.  You see – we thought that the answer would be something along the lines of the following:

“We want a website that looks fantastic.”  Or … “We want a website that is easy to update.”  And so on.

But - the answer that we heard 99% of the time was along the lines of the following:

“We want a website that generates results.”  “We want a website that sells.”  “We want a website that generates lots of new business.”

A Big Change For Zeald

So in 2003 we made a big bold decision.  We decided to start doing everything we possibly could to assist our customers in generating amazing results using a professional website.  As a result, we significantly changed our whole approach to designing and developing professional websites.

And that was the start of an amazing journey that has seen the company grow into one of the largest website design and e-business consultancy companies in New Zealand.

(Read the full story of Zeald).

The Two ‘P’s Of Website Success

Zeald has a unique process for designing and developing a high performance professional website.  However, before I explain that process, I really need to summarise what determines whether a website produces results or not.

There are two key things that determine whether a website succeeds or fails.  I like to call these two things – the two ‘p’s of web success.  Here they are:

1. Promotion
   The first thing that determines the success of as website is its promotion.  How effectively is the website being promoted?  The more effective the promotion - the more people will visit the website.
    
2. Persuasion
   The second thing that determines the success of website is its persuasion.  How effectively is the website persuading its visitors to take action?  How effectively is the website persuading its visitors to take the action that the website owner wants the visitors to take?

These two things (working together) determine whether a website succeeds or fails.  If your web promotion is poor, then very few people will visit your website.  If a website is not ‘persuasive’ then very few people will be persuaded to take the action that the website owner wants the person to take.  

(To learn more about promotion and persuasion please feel free to register for a free copy of our e-book – ‘Website Fundamentals – How to Generate Amazing Results Online’)

Persuasion Is The Foundation

If you are looking at establishing a new website then the first thing you should be focusing on is ‘persuasion’.  Here is what I mean by that …

Your number one goal as a prospective website owner should be primarily to establish a new website that is extremely persuasive!  A website that persuades its visitors to take action.

Once that first step is completed and you have a persuasive website - then and only then, should you start to look to promote your website.

Many, many people fall into the trap of focusing on promotion too early.  They spend lots of money on promoting their website and watch in sorrow as the website fails to persuade anyone to buy, or show any interest in whatever it is they are promoting.

The Zeald Process

We strongly believe that our number one goal as your website designer is to assist you as best we can in developing an extremely persuasive website.

To do this we follow a six-step process.

1. Plan

   The first step in the process is the ‘Plan’ step.  Establishing a persuasive website is not a simple job and like most complex challenges, careful planning is vital to success.
   
   We work with you to carefully plan your new website.  We do this by carefully researching your market, the competition, your products and services and the current online market environment.
   
   We work with you to get inside your customer’s mind to understand their needs, their goals and their problems.  We analyse your customers to discover what drives them and what motivates them.  And from there, we carefully plan, on paper, each of the main pages of your website to ensure that we maximise their persuasive ability.
   
   The result is a comprehensive blueprint of your new website.  An outline of how you would like your new website to look and feel.  A plan that outlines exactly what things will appear where, on each of the main web pages.  And … a brief that summarises what content needs to be created for each page to ensure that it persuades your visitors to take action!

2. Design

   The second step in the Zeald process is the ‘design’ step.
   
   Design is the process of creating a clear visual of how the new website will look and feel.  We have team of talented designers whose passion is to create for you a design that looks professional and successfully presents your brand in the online world.
   
   Our designers don’t just rely on you for creative inspiration.  Instead, they inject their own creativity and provide you with advice and guidance as to world design trends, professional design standards and creative elements that will persuade your visitors to take action and produce results.
   
   The web design is refined until you are 100% happy with it.  Like all stages of the Zeald process, we do not proceed until you are 100% happy.  It is important to us that you are completely happy with each and every stage of your web project. 

3. Development

   Once the website has been planned and the visual designs approved, development begins.  The website code is now developed and tested to ensure that it does not contain any errors.  The appropriate measurement systems are also configured within the new website.
   
   Measurement is extremely important.  Once the new website is launched, you need to know what is working successfully on the new website and what isn’t.  What I mean by that is … you need to know which pages are successfully persuading your visitors to take action and which pages are not.
   
   Let me pause for a second here though to explain an important point.  In my years at Zeald I have meet literally hundreds of people who think that setting up a new website is a one-iteration cycle.  Many people seem to think that you setup a website, and as long as you are competent, you get it perfect first time.  The website is launched and from ‘go-day’, it is an unstoppable selling machine.
   
   Experience has taught me that this is impossible no matter how good you are.  Great websites become great websites (just like great businesses become great businesses) through careful systematic improvement.
   
   At the very heart of careful, systematic improvement lays measurement.  If you want to improve something then you need to measure it first.  Measurement helps you keep score.  It tells you whether you’ve successfully improved something or made it worse!
   
   Because measurement is so important, Zeald provides the measurement tools that you need to show you what is working and what isn’t.

4. Content

   On the completion of the build step, we arrive at step 4 – the content step.  Content creation is a vital step in the whole Zeald process.
   
   Many, many websites fail because their content and message is simply not persuasive.
   
   With Zeald, you can choose what you would like to do.  As part of the first step (the plan step), we produce a clear brief of what copy is required for the new website.  From there you have a decision to make.  You can create your own content and load it into your website, or, alternatively you can have a Zeald copywriter create your content for you.
   
   The choice is yours. But whatever you do – do not make the mistake of not taking this step seriously enough.

5. Launch

   Once your content has been created and loaded into your website, the website is ready to launch… and out come the champagne and the party hats to celebrate!
   
   Many people think it all ends here.  But trust me … this journey is only just beginning!

6. Improve

   A new website must be tuned and it must be promoted.  Promotion gets visitors to the website and tuning improves the ongoing performance of the website.  This has to be one of the most important steps in the whole web development process and is something that you need to take very seriously.  So here’s what we do to assist you in this area.
   1. Powerful Tools – we provide you with a suite of powerful tools to assist you in ongoing management and improvement of your website.  The suite of tools includes; content management & improvement, merchandising (if appropriate), order/enquiry management and tracking, and customer management.
       
   2. Education – we provide you with a number of education sources to up-skill appropriate people within your organisation including a copy of our book, ‘Secrets of Website Persuasion’ and ongoing access to the Zeald Learning Centre – a special ‘customer only’ website jam-packed with learning videos, demonstrations and special ‘how-to’ articles
       
   3. Ongoing Support – every Zeald customer gets ongoing access to our support team.  All our support specialists are trained e-business professionals who are available to assist you with any technical and e-business questions you may have.

In addition to the above support, we can also provide specific web promotion and tuning services including search engine optimisation, search engine advertising, web reviews, email marketing and website consulting.

What We Deliver To Our Customers

So to summarise – here is exactly what we deliver to our customers.

1. Fantastic Website – a website that maximises your chances of attracting website visitors and converting those visitors into sales or enquiries.
    
2. Powerful Tools – a measurement and tracking system that enables you to manage and improve the results delivered through your website plus a set of tools that allow you to structure and manage every single aspect of your websites content and results with a few clicks of the mouse.
    
3. Educational Materials – a copy of our book ‘Secrets of Website Persuasion’ along with ongoing access to the private ‘customer only’ Zeald Learning Centre that shows you everything you need to know to send your website results sky rocketing!
    
4. Expert Assistance – a Zeald E-Business Consultant that will meet with you to plan out every single aspect of your new website.  And where required, access to Zeald’s copywriters to assist in the creation of your website sales copy and content.
    
5. Ongoing Support – access to our support team to assist you with any technical and e-business questions you may have on an ongoing basis.

We do everything we possibly can … however; we cannot guarantee that your particular website will be an amazing success.

This might be where you expect me to say – we guarantee that you will make $10,000 a day.  That’s not going to happen though.

We do not guarantee that your particular website will be incredibly successful. 

We cannot guarantee the results that you will achieve through your website anymore than a car manufacturer can guarantee that you will not have a crash in their car.  There are, quite simply, too many variables that we cannot control.

Starting a new website is like opening a new branch office (an online branch office).  There are many different factors that will influence the success of your new website.  It is impossible for us to control all these factors and so it is impossible for us to guarantee your success. 

However … we absolutely 100% guarantee that we will deliver exactly what we say that we will.  Does that sound fair?

Here Is What Our Customers Say

I strongly believe that one of the best testimonials for any company is what their customers say about them.  One of the best ways you can find out if Zeald does what it says it is going to do, is by checking with our customers.

Here is a cross section of feedback from a number of our customers (Read even more customer feedback). 

The Problem With Most Web Designers

Most web companies are focused on one thing.  …  Building a pretty website that has lot of ‘bells and whistles’! 

Makes sense doesn’t it?

Problem is – a pretty website with ‘bells and whistles’ doesn’t necessarily deliver dollars into your bank account!  A pretty website with ‘bells and whistles’ doesn’t necessarily persuade your visitors to take action. 

You need a website that delivers measurable results!

Actions Speak Louder Than Words

We strongly believe that if our own customers are going to trust our advice and trust us to assist them with their website then we need to practice what we preach.  Our own professional website is a true testament to our skills and expertise.

The fact is this. 

The Zeald website generates substantial results for us on a daily basis.  It is extremely persuasive and successfully persuades person after person to buy from the organisation.  This simple statement is proven by the fact that our website has a direct influence in the generation of many millions of dollars of revenue every single year.

I strongly recommend that if you are looking for a web company to design a website for you then you take a close look at their own website and ask yourself these questions.

1. “Does this website look like it generates serious results for this company?”
2. “Is this website persuasive?”
3. “Do I feel an increasing desire to buy from this organisation?” 
4. “Am I persuaded by this website to at least contact the organisation?”

If your answer is a ‘no’ to any of these questions then I believe you should seriously consider whether you really should be considering *that* particular web company. 

If a web designer cannot use their own website to generate substantial results then how can they ever truly expect to help you to do it? 

Here’s What To Do Now

If you would like to have a chat with a Zeald representative regarding your proposed website then you can do any of the following:

1. Register your interest in Zeald’s professional web design services
    
2. Call us toll-free on 0508 932 748 (New Zealand) or 0064 9 415 7575 (Worldwide).  (Please note:  Our operating hours are 9am - 5pm New Zealand time or 19:00 - 4:00 GMT.  Outside of business hours please leave a detailed message and we will get back to you as soon as we are able.)

Once we receive your enquiry, we will contact you within 24 hours to arrange a time to come and meet with you to discuss your requirements.  If your project is urgent please note this on the enquiry form and we will be in contact as soon as we possibly can.

We appreciate the opportunity to assist you in developing a professional website that generates serious results and look forward to speaking with you further.

Yours sincerely,

P.S

Done right - your new website could be the most powerful sales and marketing tool that you have ever employed. 

The choice of which web design company you work with is a crucial decision.  Choose a company that has a substantial record of accomplishment. 

Zeald is an organisation that practices what they preach and has a wealth of real-life experience.

Register your interest in Zeald’s Professional Website Design Services now