Want to take your online business to the next level? Get some expert advice from the professionals at Zeald.
Some objective, professional feedback and advice could save you years of disappointment and many thousands of dollars! Avoid the mistakes that could see you heading down a dead-end street! Put the extensive research and vast knowledge of Zeald’s team of e-business consultants to work for you!
Hi, my name is David Kelly and I lead the team here at Zeald.
Websites are amazing things. Day by day I get the great pleasure of personally witnessing, first hand, the potential that selling over the internet offers many businesses. The results achieved by both our own website and many of our clients are quite simply astounding!
The world is going through some radical changes. The way that people interact with each other is changing. The way that people discover new information is changing. The way that people conduct research is changing. The way that we buy and sell is changing.
We’ve all read the stories:
Plus many, many others. These are the ‘one in a billion’ stories of amazing success.
But what most of us miss is the millions of smaller success stories. Not as outrageous and extravagant as the ones above… but still amazing in their own right.
Stories of people who have taken a calculated risk, ventured out online and slowly but surely achieved noteworthy success.
Let’s take a look at some other real-life examples of success on the internet.
It is absolutely amazing to see the range of ventures that have succeeded online. I could fill pages and pages listing successful online ventures and outlining their stories - from obscure niche products and services through to huge superstores.
However, like all things in life, success online is not guaranteed. And for every success there are plenty of failures.
Caution! The web is not a silver bullet.
Many people seem to have the mentality that you just cannot fail online.
All you need to do is get a website designed, put some information up about your products or services and thousands of people will flock to your website to purchase.
However, this is simply not true.
A website is a business in its own right. And just like any business – unless it is carefully researched, planned and then implemented the website will fail.
So … what are the steps to establishing a successful online business?
Follow the steps to developing a successful online business
If you want to establish a successful website then there are a number of key steps that you will need to complete. The steps are very similar to establishing a successful offline business.
Step One – Market & Competitor Research: Make sure there is a strong market for your proposed products or services. Conduct some solid market research and seek objective outside guidance to confirm that there is strong business potential for your online concept. Investigate any potential competitors to discover their strengths and weaknesses and how successful they currently are online.
Step Two – Website Fundamentals: Understand the factors that drive the performance of a website. Websites are unique in their characteristics in many different ways. Understand exactly how a website works and what factors determine whether the website succeeds or fails.
Step Three – Develop a Comprehensive Brief: Develop a comprehensive brief that lists all the different things that will be required to make your new website a success. Carefully research each of the items to ensure that you have each of your bases covered.
Step Four – Carefully Plan The New Website: Develop a plan for the new website. Develop a powerful website strategy and carefully plan all the critical components of the website. Develop a promotional plan for the new website and work out how the new website will successfully "persuade" your visitors to take action.
Step Five – Get the New Website Designed: Source a website designer and get the new website professionally designed and developed.
Step Six - Create Your Website Content: Create the appropriate sales copy required within your website. Create informative content, customer service content and any other required content as outlined in your website plan.
Step Seven – Launch Your New Website: Launch the new website ‘live’ on the internet. Press the ‘go’ button on all of your website promotion strategies.
Step Eight – Conduct Continual Test-Measure-Tune (TMT) Cycles: Conduct regular ongoing Test-Measure-Tune cycles focusing on key blockers within the website. Continually improve the effectiveness of your websites promotion and persuasion.
People are too anxious to get to the real money steps! They are too anxious to get to the glamorous parts and are not prepared to put in the essential hard work at the beginning! And they suffer the consequences as a result. They shoot themselves in the foot and end up with a online business that is flawed right from the outset.
Success always requires determination, perseverance and patience! If you don’t have these qualities pay someone who does have them to run your business for you. It is your only option.
Taking That Crucial First Step
The first step (market & competitor research) is one of the most common steps missed (or deliberately skipped) by new online businesses.
The fact is simply this ...
If you are selling something online that no one wants then it doesn’t matter how good or bad your website is. It doesn’t matter how effective your promotion is. It doesn’t matter how persuasive your website is. Your online business will still be a complete and total failure!
Sounds obvious doesn’t it?
If you are selling something online that only a few people want then once again, it doesn’t matter how good or bad your website is. Your website results will always be average.
You need to be providing a product or service that has a genuine market. There needs to be a genuine need and a genuine demand for your product or service otherwise quite simply the business idea is flawed. And it is better to find this out early on in the journey rather than after years and years of hard grind!
Completion of the first step gives you a good idea as to whether you should proceed of not.
The Zeald E-Business Consultation is designed to help individuals with the crucial ‘first step’ in the establishment of an online business. One of the most commonly overlooked steps in the whole process – the e-business consultation is designed to show you exactly how to complete step one without taking any costly shortcuts.
With an E-Business Consultation you can tap into the experience and expertise of a Zeald E-Business Consultant and avoid the costly mistakes that come with not taking the ‘first step’ seriously.
One of our experienced E-Business Consultants will come and meet with you. They will meet with you either in person or via a teleconference (depending on your location and preference) and spend a couple of hours with you in which time they will do the following:
The first thing provided by the E-Business Consultant will be a statement of confidentiality. This will be done before the meeting starts. It is important that you feel comfortable talking with us. With your new business venture, you need to know that the people you are dealing with are both trustworthy and ethical. Before the meeting even starts, we will provide you with a signed statement of confidentiality guaranteeing your confidentiality on the matters discussed.
The E-Business Consultant will spend some time gaining a sound understanding of the whole concept behind your online business. They will ask lots of questions and will get you to explain exactly what you are looking to do online and how the new venture will work from an operational perspective.
The E-Business Consultant will then provide you with some objective feedback as to the potential of your proposed online business. One of the hardest parts of any new venture is trying to look at the new venture objectively. The outside perspective of an experienced and trusted individual is worth its weight in gold. This one thing, by itself, is worth the small cost of the entire e-business consultation.
One of the important parts of any new venture is to figure out early on the likely funds that will be required to get the new venture ‘off the ground’. The E-Business Consultant will give you an estimate as to the costs of developing a website for your new venture and the level of funds that are likely to be required to successfully promote the new online business.
Zeald is a website design and e-business consultancy that helps businesses generate amazing results online. We have worked with 1000’s of business owners helping them generate significant results using a website.
Zeald has an unrelenting focus on helping businesses achieve results. We know what we are talking about as evidenced by our thousands of clients and hundreds of customer testimonials. Not only that but we practice what we preach. Our own website generates nearly a third of our turnover (while another 50% is generated by word of mouth!)!
(Find out more about us - our history, our values and culture and our vision for the future. Learn what makes Zeald one of the most dynamic, go-forward organisations in today’s marketplace).
When ordering an e-business consultation, people sometimes think that they will be talking with a technical expert – someone who designs and builds websites. But this couldn’t be further from the truth.
All Zeald E-Business Consultants come from business development and marketing backgrounds. They understand the steps required to set up a new website. When dealing with a Zeald E-Business Consultant you are dealing with someone who understands business and understands how to generate serious results online.
So, how much does a Zeald E-Business Consultation cost?
You can order a Zeald E-Business Consultation right now for absolutely no cost! That's right, for a limited time you can order a Zeald E-Business Consultation and pay nothing whatsoever. Why, you might ask?
The reason is quite simple. Generally we value our consultations at $297 New Zealand dollars. However, we are currently in process of testing a number of different prices for our e-business consultation service and due to a number of other factors we have decided to offer the e-business consultation as a complimentary service.
But there are no guarantees that this offer will last. So don't delay - to order now select one of the options below.
After we receive your order, we will call you to co-ordinate our diaries and organise a convenient time that we can meet with you in person or via a teleconference.
Remember – nothing ventured; nothing gained.
Pausing to take a breath when you are excited about a new online business concept can be one of the hardest things in the world to do. Do not be tempted to simply skip through this important step.
Remember; if you are selling something online that no one wants then it doesn’t matter how good or bad your website is. It doesn’t matter how effective your promotion is. It doesn’t matter how persuasive your website is. Your online business will still be a complete and total failure!
You can save yourself years of heartache and disappointment by pausing to take a breath. Getting some honest advice and feedback from someone who knows what they are talking about, can be the best thing in the world for you at this crucial stage. It can set you firmly on the track to success or turn you away from a roads that leads to disappointment.