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Discover Exactly What Is Holding Your Website Back From Generating Staggering Sales and Marketing Results.You might be cynical and sceptical. You might feel like you've been burnt and ripped off. You might have had an absolute guts full of your website ...
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Book a Zeald.com Website Audit
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The plain truth about websites is simply this ... many websites are a complete waste of time and money because they don’t deliver results.
So ... if you have a website like that, does it mean that you should just give up? Does it mean that you are going to be forever condemned to the confines of website mediocrity?
Absolutely not!
Websites are not magic. They are NOT incredibly complex tools that require a minimum of 10 years experience and 3 degrees in ‘rocket science’ to be successful with.
In fact ... there are only two simple things that cause a website to fail.
Why Websites Fail!
If your website isn't working then I absolutely 100% guarantee you that it will be because of one (or both) of these two things.
- Not enough people are visiting your website.
- Not enough people are being persuaded by your website to take action!
Makes sense right?
The Two 'P's
I like to call these two things the two 'P's of website success.
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Promotion
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Persuasion
If your website 'promotion' is poor, then very few people will visit your website. If your website is not 'persuasive' then very few people will be persuaded to take action.
(For an in depth look at the above concepts please click here to download a free copy of our e-book - Website Fundamentals - How to Generate Amazing Results Online now.)
Generating Amazing Website Results
So ... if you want a successful website then remember this.
You need to get plenty of people to visit your website and then you need to persuade a reasonable percentage of those people to make an enquiry or buy something from you.
But as you are probably already thinking ... that is all very well and good ... but ... HOW?!!
How do you successfully promote your website? And ... how do you persuade lots of people to take action on your website?
The 'how' is always one of the hardest parts.
Unfortunately, there is no 'one size fits all' when it comes to website 'Promotion' and 'Persuasion'. Every single website is different - just as every business is different.
We have worked with well over 1000 business owners helping them to make their website's successful and the answer is different just about every single time - but there are some trends.
Here is a list of some of the common strategies that we have seen significantly improve a websites results in each of these areas.
Promotion
- Online Directories - listing your website in online directories such as www.yellowpages.co.nz and www.udb.co.nz.
- Email Marketing - building a database of customers who have given you permission to send them email promotions and newsletters.
- Search Engines - creating your website in such as way so as to get a high ranking in the search engines.
- Search Engine Advertising - placing text advertisements within the different search engines.
- Stationery Promotion - promoting your website on your business cards, brochures, letterheads and other stationery used within your businesses.
- Website Advertising - placing banner or text advertisements promoting your websites on other related websites.
- Affiliate Marketing - promoting your website through referral partners.
Persuasion
- Fast-Loading Website - your website must load in under eight seconds on a standard modem, otherwise you are losing business!
- Standard Website Layout - your website must follow accepted layout standards for websites. Getting too far 'outside the box' with your website layout is a sure-fire recipe for disappointment!
- Professional Design - your website must be designed by a professional! If it doesn't look professional - results will suffer!
- Clear Sales Pathway - every website needs to have at least one clear and well understood goal! Everything about the website should then drive the website visitor along a well thought out conversion pathway towards that desired goal.
- Trust & Credibility - right up front you need to establish your trust and credibility. This can be done through a number of means - great testimonials & references, a strong guarantee or even the simplest of things like a clear privacy policy or terms of trade.
The bottom line is this ...
The most effective ways to increase the number of people visiting your website and the rate at which you are persuading people to take action will depend on many different factors ... your industry ... your competition ... your product(s) or service(s) ... what makes your organisation special ... and so on.
This complex mix can be significantly simplified with the guidance of someone who knows exactly what they are doing. Someone who has helped many business owners change their website from a huge waste of time and money to the most powerful sales and marketing tool employed within their business!
The Zeald.com Website Audit
A Zeald.com Website Audit will tell you exactly what is holding your website back from generating serious results. It will tell you exactly why your website is failing to perform. And ... it will identify exactly what needs to be done to drag your website 'kicking and screaming' into the realm of superstar performance!
Here's how it works ...
One of our E-Business Consultants will come and meet with you ... someone who has helped many different business owners significantly improve their websites. They will carefully analyse your website and work out exactly what needs to be done to your website to substantially improve its lacklustre performance.
To be a bit more specific ... prior to coming to meet with you they will do the following things.
- Technical Testing - They will conduct a number of technical tests on your website to test whether there is anything that is holding your website back from a technical perspective. Are there technical faults in your website that are substantially impairing its performance?
- Content Analysis - They will go through the content on your website and analysis its persuasiveness. Is your content successfully persuading your visitors to take action? And if it is not - where are the 'points of failure'
- Strategy Review - They will spend some time discussing your website's overall strategy and reviewing it against strategies that we know are consistently generating amazing results online. They will discuss ways that your website strategy could be significantly improved.
- Promotions Checklist - They will discuss the effectiveness of your current promotional methods and uncover possible new areas of promotion that may currently be untapped.
After the meeting is complete, the Consultant will then write up their audit findings into an electronic report. The findings of the audit will emailed through to you along with the most important part of all ...
The Action Plan
Every Zeald.com Website Audit comes with a full 'Action Plan'. This is the most powerful part of the entire website audit.
The action plan summarises the findings of the website audit. But more importantly - it outlines exactly what you should work on first! It outlines exactly what you should focus your attention on immediately!
The older I get the more I realise how precious time is. It is one of the only resources that can't be recovered or renewed. The fact is - just about every single one of us lacks time.
The Action Plan helps ensure that you maximise the effectiveness of your time. It follows the 80:20 rule: it clearly shows you the 20% that will give you 80% of the result. It shows you the 20% that you should work on immediately!
1000's of Other Business Owners Have Benefited From The Audit!
The Zeald.com Website Audit has helped literally 1000's of business owners identify exactly what is holding their website back.
"We already had a website but it was not successful and was not achieving results so we basically started our new site from scratch. The prioritised action plan in particular helped us follow things through in sequence. We knew exactly what we needed to do every step of the way. It made a daunting task simple and Vaughan was always honest and realistic about what was achievable. We valued this honesty having had other providers make promises that they never kept! I would definitely recommend the Audit and Vaughan to others."
Sarah Mabin - The Studio of Tableware
"The Website Audit that Ron Giles provided us was brilliant. It highlighted to us that we had some areas needing improvement on our existing site. The Prioritised Action Plan was very useful too - really clear and logical in the way that it was set out. We would definitely recommend this service to others."
Philippa King - Best of Golf New Zealand
"The Website Audit that Jill Farrimond did was really interesting. Jill was great to work with and the Audit forced me to think through, really clearly, what my objectives were in terms of my website. As a result we've since revised our website goals and taken our website in a whole new direction. Having the written copy of the Audit has also been useful as it's enabled me to continue my thinking going forward. I would recommend this process to all website owners as it forces you to think along lines you may not have been thinking before - very valuable. I imagine the Website Brief would likewise be useful for those looking to create a brand new website "
Paul Hashfield - Great New Zealand Steam Journeys
"The Website Audit was really useful. It was good to have confirmation that there were areas of my website that needed attention and were not as effective as they could be. The action plan was excellent and very professionally presented by Michelle Jones. Michelle was fantastic throughout the process and really kept things focused and on track. I am very, very happy and have already recommended this service to others."
Karl Perry - Employment Relations Centre
"The Website Audit that Michelle Jones did for us was very good. We found that the information she provided was both relevant and useful and the whole audit process very smooth & efficient. Michelle was also extremely professional."
Stan Gregec - Atlantis Bathroom Style
"Jill Farrimond came to do a website audit for me. I found the time she had obviously spent researching my website prior to the appointment and her resultant input and suggestions both impressive and extremely helpful. The Audit has been a great help to me as it confirmed some areas I was already aware needed attention and a lot of areas that I wasn't aware of previously. Jill had a real grasp of my industry and understood where I was coming from and what I was trying to achieve with my website. Her product knowledge was excellent. I would definitely recommend Jill and this product to everyone!"
Marianne Mannering - Classic Asia
"Both Ron Giles and the Website Audit he provided were exceptional! We would definitely recommend the Website Audit to anyone who is looking to create the best website in town. We look forward to working with Ron in the future."
Rodd Gabb - Gabb Associates
"We were really impressed with Oliver Harris - and the recent Website Audit that he did for us. The way he went through things - he made everything so clear and put things in layman's terms that we could all understand. Oliver was very professional. We've had other companies present to us who were confusing. We were relatively new to all of this and Oliver spoke to us in a language we could easily understand. We are very happy with the service we have received."
Paul Killgour - Plywood City
"We knew that our website needed work to make it more effective - so the Website Audit provided confirmation of what was required. We had a really good session with Vaughan Stanley; he communicated very clearly and persuasively - in a manner that was easy to understand. It was a very professional presentation that we would definitely recommend to other businesses."
Stewart Mathieson - Tenob Marine
You can click here to read even more comments from businesses that have benefited from the audit.
The Benefits of a Zeald.com Website Audit
You might be sceptical and cynical about the benefits of a website audit. You might even feel that I have hyped it up claiming that it you will suddenly find yourself in an online utopian paradise!
Please ... do not misunderstand me. A website audit will not solve all your website problems. It will identify the problems and explain exactly what needs to be done to get your website generating staggering results online. Nothing more and nothing less.
It is still up to you to take action. You will still need to take action and fix the problems that have been revealed in the website audit. You will need to follow the action plan and fix the problems identified! But ... if you would like us to ... we are happy to introduce you to ways that we can assist you with fixing those problems.
I can tell you HUNDREDS of stories about businesses that have made massive improvements to their website results. Businesses that have turned their website into the most powerful sales and marketing tool ever employed within their business based on the information contained the website audit. But ... I know of not ONE single success story that was achieved by getting a website audit and not taking action.
Who Benefits the Most?
So - who have we seen benefit the most from a website audit?
- We have seen businesses that didn't think their website could be a significant sales and marketing tool for their business, completely reverse their website fortunes.
- We have seen businesses that did not think their products or services could sell online change their minds and thank us that they did.
- We have seen businesses who were about to give up on having a website thank us that we convinced them not to.
- We have seen businesses who were convinced that people didn't look for their types of products and services online change their minds and thank us that we convinced them otherwise.
- And ... we have seen businesses who were pretty happy with their results but wondered whether they could go a step further ... thank us for showing them the way.
If you are a business, a not for profit organisation or a charity and you are unhappy with the results that your website is achieving or want to simply increase your website results then ... without a doubt ... you can benefit from an audit.
Why Zeald.com?
Zeald.com is a website design and e-business consultancy that helps businesses generate amazing results online. We have worked with 1000's of business owners helping them significantly improve their online results.
The facts are simply this. Just about all website companies are focused on this one thing ... building a pretty website that has lots of 'bells and whistles'. Makes sense doesn't it?
Problem is - a pretty website with 'bells and whistles' doesn't necessarily deliver dollars into your bank account! You need a website that delivers measurable results! A website that delivers sales or enquiries!
Our customers have told us repeatedly that the result is what matters the most to them. Zeald.com has an unrelenting focus on helping businesses achieve results. We know what we are talking about as evidenced by our thousands of clients and hundreds of customer testimonials. Not only that ... but we practice what we preach. Our own website generates nearly a third of our turnover (while another 50% is generated by word of mouth!)!
(You can click here to find out more about us - our history, our values and culture and our vision for the future. Learn what makes Zeald.com one of the most dynamic, go-forward organisations in today's marketplace).
When ordering a website audit, people sometimes think that they will be working with a technical expert - someone who designs and builds websites. However, as you have found out ... 'Promotion' and 'Persuasion' is what truly drives website performance!
All Zeald.com E-Business Consultants come from business development and marketing backgrounds. They understand the principles of 'promotion' and 'persuasion' and they understand how to apply these principles successfully in the online world to a website. When dealing with a Zeald.com E-Business Consultant you are dealing with someone who understands business and understands how to generate serious results online for a business.
(You can learn a bit more out more about our E-Business Consultants by clicking here.)
How to Order Right Now
So, how much does a Zeald.com Website Audit cost?
You can order a Zeald.com Website Audit right now for absolutely no cost! Thats right, for a limited time you can order a Zeald.com Website Audit and pay nothing whatsoever. Why, you might ask?
The reason is quite simple. Generally we value our audits at $497 New Zealand dollars. However, we are currently in process of testing a number of different prices for our website auditing service and due to the time of the year and a number of other factors we have decided to offer the website audit as a complimentary service.
But there are no guarantees that this offer will last. So don't delay - to order now select one of the options below.
- Click here to order your free website audit right now using our secure server.
- Call us toll-free on 0508 932 748 (New Zealand) or 0064 9 415 7575 (Worldwide) and mention promotion number '83481' to get the discounted price with the free bonuses mentioned above. (Please note: Our operating hours are 9am - 5pm New Zealand time or 19:00 - 4:00 GMT. Outside of business hours please leave a detailed message and we will get back to you as soon as we are able.)
- Click here to have us call you for your ordering information.
After we receive your order, we will call you to co-ordinate our diaries and organise a convenient time that we can meet with you in person or via a teleconference.
Remember - fortune favours the bold & courageous!
Sincerely,
David Kelly
Chief Executive
Zeald.com
P.S.
Your website truly does have the potential of being one of the most powerful sales and marketing tools employed within your business.
Think about this ... If you don't order a website audit - how will you ever truly take advantage of the power of the internet? How will you keep up with a world that is moving online at an ever-increasing rate?
More of the same means exactly that ... or to put it another way.
"The definition of madness is continuing to do the same thing while expecting a different result." (I believe this quote originally comes from Alcoholics Anonymous.)
If you want to see serious results from your website then you need to be prepared to take the necessary actions. As you can see, we have helped many 'real businesses' just like yours completely overhaul their websites and generate staggering results online.
"The Website Audit that Sam Fairhall did for us was very good. He explained things very clearly and succinctly and as a result we now have a good understanding of how website pages are put together and what we needed to focus on for our business. This Audit would be of real value for any small to medium business that were looking to have a professional and workable website."
Robyn Anderson - Pinepac
"I thought the Website Audit was fantastic - really worthwhile. The action plan in particular was good and I have applied the steps and had some of my website re-built as a result. Jill Farrimond was fantastic and made total sense all the way through. Just because you are in business doesn't necessarily mean you will understand every aspect of IT and Jill and the Audit both helped me to feel more assured about this aspect of my business"
Lee-Ann Hamilton - Tawa Imaging
The whole Zeald.com package is such a great concept! Michele Jones came to do our Website Audit and she was absolutely lovely and really thorough. She answered all our questions and made things very comfortable every step of the way. The Prioritised Action Plan ensured that it was all just a process with nothing to misunderstand or misinterpret. The whole process was very easy to understand.
Lyn Dobson - The Wholesale Matting Company
So ... whether or not you take the necessary actions to turn your website into a powerful sales and marketing tool is now completely up to you.
Click here to order a Zeald.com Website Audit now.
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