Website Design

Every Commercial Website I Have Ever Seen Has One Major Objective … To Generate Results!” 

The Success Of Your Website Will Be Measured By The Results That It Achieves.  Zeald.com Has An Extremely Powerful Process For Developing A Website That Generates Results! 

Read On To Discover How Zeald.com Can Help You Generate Amazing Results Online Using a Website

Hi – my name is David Kelly and I lead the team at Zeald.com

Zeald.com was started back in the year 2000 by two business partners and yours truly.  We were fascinated by the way that the internet was changing the world and thought that we knew a thing or two about building websites.  So we started a business that focused on designing and building websites.

The Major Objective Of Just About All Commercial Websites

In the very early days, we thought that the major objective of just about every prospective website owner was to establish a website that looked good and functioned well from a technical perspective.

For three years, we went out and met with quite literally hundreds of business owners that were looking to setup a new website.  Just about every time we met with a business owner, we asked the following question:

“What is the number one thing that you want from us as your website design company?”

The answer that came back was a big surprise to us.  You see – we thought that the answer would be something along the lines of the following:

“We want a website that looks fantastic.”  Or … “We want a website that is easy to update.”  And so on.

But - the answer that we heard 99% of the time was along the lines of the following:

“We want a website that generates results.”  “We want a website that sells.”  “We want a website that generates lots of new business.”

A Big Change For Zeald.com

So in 2003 we made a big bold decision.  We decided to start doing everything we possibly could to assist our customers in generating amazing results using a website.  As a result, we significantly changed our whole approach to designing and developing websites.

And that was the start of an amazing journey that has seen the company grow into one of the largest website design and e-business consultancy companies in New Zealand.

(If you are interested in our story, you can read the full story of Zeald.com by clicking here).

The Two ‘P’s Of Website Success

Zeald.com has a unique process for designing and developing a high performance website.  However, before I explain that process, I really need to summarise what determines whether a website produces results or not.

There are two key things that determine whether a website succeeds or fails.  I like to call these two things – the two ‘p’s of website success.  Here they are:

1. Promotion
   The first thing that determines the success of as website is its promotion.  How effectively is the website being promoted?  The more effective the promotion - the more people will visit the website.
    
   
2. Persuasion
   The second thing that determines the success of website is its persuasion.  How effectively is the website persuading its visitors to take action?  How effectively is the website persuading its visitors to take the action that the website owner wants the visitors to take?

These two things (working together) determine whether a website succeeds or fails.  If a website's ‘promotion’ is poor, then very few people will visit the website.  If a website is not ‘persuasive’ then very few people will be persuaded to take the action that the website owner wants the person to take. 

(To learn more about promotion and persuasion please feel free to register for a free copy of our e-book – ‘Website Fundamentals – How to Generate Amazing Results Online’ by clicking here.)

Persuasion Is The Foundation

If you are looking at establishing a new website then the first thing you should be focusing on is ‘persuasion’.  Here is what I mean by that …

Your number one goal as a prospective website owner should be primarily to establish a new website that is extremely persuasive!  A website that persuades its visitors to take action.

Once that first step is completed and you have a persuasive website - then and only then, should you start to look to promote your website.

Many, many people fall into the trap of focusing on promotion too early.  They spend lots of money on promoting their website and watch in sorrow as the website fails to persuade anyone to buy, or show any interest in whatever it is they are promoting.

The Zeald.com Process

We strongly believe that our number one goal as your website designer is to assist you as best we can in developing an extremely persuasive website.

To do this we follow a six-step process.

1. Plan

   The first step in the process is the ‘Plan’ step.  Establishing a persuasive website is not a simple job and like most complex challenges, careful planning is vital to success.
   
   We work with you to carefully plan your new website.  We do this by carefully researching your market, the competition, your products and services and the current online market environment.
   
   We work with you to get inside your customer’s mind to understand their needs, their goals and their problems.  We analyse your customers to discover what drives them and what motivates them.  And from there, we carefully plan, on paper, each of the main pages of your website to ensure that we maximise their persuasive ability.
   
   The result is a comprehensive blueprint of your new website.  An outline of how you would like your new website to look and feel.  A plan that outlines exactly what things will appear where, on each of the main web pages.  And … a brief that summarises what content needs to be created for each page to ensure that it persuades your visitors to take action!

2. Design

   The second step in the Zeald.com process is the ‘design’ step.
   
   Design is the process of creating a clear visual of how the new website will look and feel.  We have team of talented designers whose passion is to create for you a design that looks professional and successfully presents your brand in the online world.
   
   Our designers don’t just rely on you for creative inspiration.  Instead, they inject their own creativity and provide you with advice and guidance as to world design trends, professional design standards and creative elements that will persuade your visitors to take action and produce results.
   
   The website design is refined until you are 100% happy with it.  Like all stages of the Zeald.com process, we do not proceed until you are 100% happy.  It is important to us that you are completely happy with each and every stage of your website project.

3. Build

   Once the website has been planned and the visual designs approved, construction begins.  The website code is now developed and tested to ensure that it does not contain any errors.  The appropriate measurement systems are also configured within the new website.
   
   Measurement is extremely important.  Once the new website is launched, you need to know what is working successfully on the new website and what isn’t.  What I mean by that is … you need to know which pages are successfully persuading your visitors to take action and which pages are not.
   
   Let me pause for a second here though to explain an important point.  In my years at Zeald.com I have meet literally hundreds of people who think that setting up a new website is a one-iteration cycle.  Many people seem to think that you setup a website, and as long as you are competent, you get it perfect first time.  The website is launched and from ‘go-day’, it is an unstoppable selling machine.
   
   Experience has taught me that this is impossible no matter how good you are.  Great websites become great websites (just like great businesses become great businesses) through careful systematic improvement.
   
   At the very heart of careful, systematic improvement lays measurement.  If you want to improve something then you need to measure it first.  Measurement helps you keep score.  It tells you whether you’ve successfully improved something or made it worse!
   
   Because measurement is so important, Zeald.com provides the measurement tools that you need to show you what is working and what isn’t.

4. Content

   On the completion of the build step, we arrive at step 4 – the content step.  Content creation is a vital step in the whole Zeald.com process.
   
   Many, many websites fail because their content and message is simply not persuasive.
   
   With Zeald.com, you can choose what you would like to do.  As part of the first step (the plan step), we produce a clear brief of what copy is required for the new website.  From there you have a decision to make.  You can create your own content and load it into your website, or, alternatively you can have a Zeald.com copywriter create your content for you.
   
   The choice is yours. But whatever you do – do not make the mistake of not taking this step seriously enough.

5. Launch

   Once your content has been created and loaded into your website, the website is ready to launch.  Out come the champagne and the party hats!
   
   Many people think it all ends here.  But trust me … this journey is only just beginning!

6. Improve

   The final order of business is to put in place a process of careful, systematic, ongoing improvement.  This has to be one of the most important steps in the whole website development process and is something that we take very seriously.  So here’s what we do to assist you in this area.
    
   1. Powerful Tools – we provide you with a suite of powerful tools to assist you in ongoing management and improvement of your website.  The suite of tools includes; content management & improvement tools, merchandising tools (if appropriate), order/enquiry management and tracking tools, and customer management and tracking tools.
       
      
   2. Education – we provide you with a number of education sources to up-skill the appropriate people within the organisation including a copy of our book, ‘Secrets of Website Persuasion’ and ongoing access to the Zeald.com Learning Centre – a special ‘customer only’ website jam-packed with learning videos, podcasts, demonstrations and special ‘how-to’ articles.
       
      
   3. Ongoing Support – every Zeald.com customer is assigned an Account Manager.  All our account managers are trained e-business professionals who are available to assist you with any technical and e-business questions you may have.  If you require more hands-on support or assistance on an ongoing basis, some of our E-Business Consultants are available for website consulting assignments.

We have a unique approach for delivering a website that drives measurable business results.  Instead of just delivering a great website, we deliver to you an entire website program!  A program that guides you through the entire process of developing a website and maximises your chances of generating fantastic results using your new website!

What We Deliver To Our Customers

So to summarise – here is exactly what we deliver to our customers.

1. Fantastic Website – a website that maximises your chances of attracting website visitors and converting those visitors into sales or enquiries. A website that follows international standards and benchmarks for visitor attraction and conversion.
    
2. Powerful Tools – a complete measurement and tracking system that enables you to manage and improve the results delivered through your website plus a set of tools that allow you to structure and manage every single aspect of your websites content and results with a few clicks of the mouse.
    
3. Educational Materials – a copy of our book ‘Secrets of Website Persuasion’ along with ongoing access to the private ‘customer only’ Zeald.com Learning Centre that shows you everything you need to know to send your website results sky rocketing!
    
4. Expert Assistance – a top-notch E-Business Consultant that will meet with you to plan out every single aspect of your new website.  And where required, access to Zeald.com’s copywriters to assist in the creation of your website sales copy and content.
    
5. Ongoing Support – access to your own personal Account Manager to review results and brainstorm strategies to continually increase website performance along with ongoing access to a Zeald.com E-Business Consultant for more ‘hands-on’ support where required.

We Do Everything We Possibly Can … However; We Cannot Guarantee That Your Particular Website Will Be An Amazing Success.

This might be where you expect me to say – we guarantee that you will make $10,000 a day.  That’s not going to happen though.

We do not guarantee that your particular website will be incredibly successful. 

We cannot guarantee the results that you will achieve through your website anymore than a car manufacturer can guarantee that you will not have a crash in their car.  There are, quite simply, too many variables that we cannot control.

Starting a new website is like opening a new branch office (an online branch office).  There are many different factors that will influence the success of your new website.  It is impossible for us to control all these factors and so it is impossible for us to guarantee your success. 

However … we absolutely 100% guarantee that we will deliver exactly what we say that we will.  Does that sound fair?

Here Is What Our Customers Say

I strongly believe that one of the best testimonials for any company is what their customers say about them.  One of the best ways you can find out if Zeald.com does what it says it is going to do, is by checking with our customers.

Here is a cross section of feedback from a number of our customers (you can click here to read even more customer feedback). 

Many of our customers have provided their phone number so that you can call them for a reference check if you so desire.  Where a phone number is provided, please feel free to call the customer but please be polite and understand that the customer may be busy and may need to call you back later.

The Problem With Most Website Designers

Most website companies are focused on one thing.  …  Building a pretty website that has lot of ‘bells and whistles’! 

Makes sense doesn’t it?

Problem is – a pretty website with ‘bells and whistles’ doesn’t necessarily deliver dollars into your bank account!  A pretty website with ‘bells and whistles’ doesn’t necessarily persuade your visitors to take action. 

You need a website that delivers measurable results!

Actions Speak Louder Than Words

We strongly believe that if our own customers are going to trust our advice and trust us to assist them with their website then we need to practice what we preach.  Our own website is a true testament to our skills and expertise.

The fact is this. 

The Zeald.com website generates substantial results for us on a daily basis.  It is extremely persuasive and successfully persuades person after person to buy from the organisation.  This simple statement is proven by the fact that our website has a direct influence in the generation of millions of dollars of revenue every single year.

I strongly recommend that if you are looking for a website company to design a website for you then you take a close look at their own website and ask yourself these questions.

1. “Does this website look like it generates serious results for this company?”
2. “Is this website persuasive?”
3. “Do I feel an increasing desire to buy from this organisation?” 
4. “Am I persuaded by this website to at least contact the organisation?”

If your answer is a ‘no’ to any of these questions then I believe you should seriously consider whether you really should be considering *that* particular website company. 

If a website designer cannot use their own website to generate substantial results then how can they ever truly expect to help you to do it? 

Here’s What To Do Now

If you would like to have a chat with a Zeald.com representative regarding your proposed website then you can do any of the following:

1. Click here now to register your interest in Zeald.com’s website design services
    
2. Call us toll-free on 0508 932 748 (New Zealand) or 0064 9 415 7575 (Worldwide).  (Please note:  Our operating hours are 9am - 5pm New Zealand time or 19:00 - 4:00 GMT.  Outside of business hours please leave a detailed message and we will get back to you as soon as we are able.)

Once we receive your enquiry, we will contact you within 24 hours to arrange a time to come and meet with you to discuss your requirements.  If your project is urgent please note this on the enquiry form and we will be in contact as soon as we possibly can.

We appreciate the opportunity to assist you in developing a website that generates serious results and look forward to speaking with you further.

Yours sincerely,

David Kelly
Chief Executive
Zeald.com

P.S

Done right - your new website could be the most powerful sales and marketing tool that you have ever employed. 

The choice of which website design company you work with is a crucial decision.  Choose a company that has a substantial record of accomplishment. 

Zeald.com is an organisation that practices what they preach and has a wealth of real-life experience.

Click here to register your interest in Zeald.com’s Website Design Services now