Email marketing is one of the most powerful and low-cost marketing tools available to you today!
Done right, you can use email marketing to significantly increase your repeat business, customer satisfaction and marketing potency. Done wrong, you will irritate your customers and waste precious time and money.
The challenge for most businesses is not "how do I do it?” but more, “how do I do it right?” Read on to learn how to successfully tap into the potential of email marketing within your business.
Zeald helps businesses achieve amazing results using email marketing. Many email-marketing companies provide you with the tool, but do not show you how to use it to achieve significant business results.
Zeald focuses not only on providing you with a great tool, but also on showing you how to use the tool to achieve amazing marketing results! We have a proven process developed as a result of working with and advising more than 1000 businesses in the development of their online sales and marketing.
The Zeald Process
We strongly believe that if we are going to help you to successfully launch an email marketing strategy within your business, then we cannot just give you a technical tool and walk away. We need to assist you to ‘do it right’.
In order to do this we take you through a five-step process. Each of these steps is outlined below.
The success of your email marketing strategy is significantly determined by how well you plan the strategy in the first place.
The first step when embarking on any new project is to carefully plan all aspects of the new project. Think about the process that you would go through to build a new house or design a new product or service. It always starts with planning.
The success of your email campaigns will be heavily dependent on how well you have planned the campaign. You need to carefully plan how you are going to successfully persuade your email readers to open your emails, read them, and take the action that you want them to take.
To complete this step we will meet with you to carefully plan your email marketing strategy. We will discuss your email marketing objectives, and then will work on an email marketing campaign plan.
The goal of the second step is to build your email-marketing template and to setup and configure your new email marketing system.
In this step, we create a new graphical email-marketing template for you to use. The new graphical template is used as the basis for all your email marketing campaigns.
We also configure the appropriate measurement systems to enable you to carefully measure the performance of your email campaigns. Utilising the reports provided by the Zeald Email Marketing system you can identify exactly what campaigns are working and what are not.
On the completion of the build step, we arrive at step 3 – the content step. When it comes to email marketing (as with so many forms of online marketing) content is vital.
Many, many email marketing campaigns are a complete failure because their content is quite frankly rubbish.
With Zeald, you can choose what you would like to do. As part of the first step (the plan step), we produce a clear brief of what copy is required for the email marketing campaign. From there you have a decision to make. You can create your own content or alternatively – you can have a Zeald copywriter create your content for you. The decision is yours.
Now that all the pieces are in place, you are ready to launch your email marketing campaigns.
Continual improvement is every serious email marketer's goal. You must look to continually improve your email marketing results.
To assist you with this we deliver in three key areas:
Powerful Tools – we provide you with vast range of tools and facilities including; the ability to create content and media rich emails, segment and carefully target your email recipients, personalise the email's content according to collected information, and setup communication tracks and auto-responders.
Education – we provide you with a number of education sources to up skill the appropriate people within the organisation including a copy of our book, ‘Secrets of Email Marketing Success’ and ongoing access to the Zeald Learning Centre – a special ‘customer only’ website jam-packed with learning videos, demonstrations and special articles.
Ongoing Support – every Zeald customer gets ongoing access to our support team. All our support specialists are trained e-business professionals who are available to assist you with any technical and e-business questions you may have.
We have a unique approach for delivering to you an email marketing solution that drives measurable results. Instead of just delivering an email marketing tool, we deliver to you an entire email marketing program! A program that guides you through the entire process of implementing an email marketing strategy and maximises your chances of generating fantastic results using email marketing!
Here Is What Our Customers Say
I strongly believe that one of the best testimonials for any company is what their customers say about them. One of the best ways you can find out if Zeald does what it says it is going to do is by checking with our customers.
View some feedback from Zeald customers.
Here’s What To Do Now
If you would like to have a chat with a Zeald representative regarding email marketing within your business then you can do any of the following.
Register your interest in Zeald’s email marketing services
Call us toll-free on 0508 932 748 (New Zealand) or 0064 9 415 7575 (Worldwide). (Please note: Our operating hours are 9am - 5pm New Zealand time or 19:00 - 4:00 GMT. Outside of business hours please leave a detailed message and we will get back to you as soon as we are able.)
Once we receive your enquiry, we will contact you within 24 hours to arrange a time to come and meet with you to discuss your requirements. If your project is urgent please note this on the enquiry form and we will be in contact as soon as we possibly can.
We appreciate the opportunity to assist you in developing your email marketing strategy and look forward to speaking with you further.
If you got buried in the detail of the page and just jumped straight to the bottom then register your interest in Zeald’s email marketing services now.