Secrets of Website Persuasion

If You Are Looking At Establishing A New Website Then The First Thing You Should Be Focusing On Is ‘Persuasion’ … You Want A Website That Persuades People To Take Action.

Here’s The Correct Process … Develop A Website That Is Extremely Persuasive First And Then And Only Then Focus On The Promotion Of Your Website.

Read On To Find Out How You Can Successfully Establish A Highly Persuasive Website Today!

Buy Secrets of Website Persuasion

Hi – my name is David Kelly and I lead the team at Zeald.com.

There are only two simple things that cause a website to fail:

1. Not enough people are visiting the website.
2. Not enough people are being persuaded by the website to take action!

Makes sense right?

I like to call these two things the two ‘P’s of website success:

1. Promotion
2. Persuasion
   

If your website ‘promotion’ is poor, then very few people will visit your website. If your website is not ‘persuasive’ then very few people will be persuaded to take action.
(For an in depth look at the above concepts please click here to download a free copy of our e-book – “Website Fundamentals – How to Generate Amazing Results Online” now.)

Persuasion Is The Foundation

If you are looking at establishing a new website then the first thing you should be focusing on is ‘persuasion’. Here is what I mean by that …

Your number one goal as a prospective website owner should be primarily to establish a new website that is extremely persuasive! A website that persuades its visitors to take action.

Once that first step is completed and you have a persuasive website - then and only then, should you start to look to promote your website.

Many, many people fall into the trap of focusing on promotion too early. They spend lots of money on promoting their website and watch in sorrow as the website fails to persuade anyone to buy, or show any interest in whatever it is they are promoting.

A Bit About Zeald.com

Zeald.com was started by myself and two other business partners (Brent Kelly and Hamish Braddick) back in the year 2000. Zeald.com is now one of the largest and fastest growing website design and e-business consultancy companies in New Zealand. It helps small to medium sized companies generate amazing results online using a website and other methods of electronic marketing.

To date, we have helped thousands of businesses throughout New Zealand (and around the world) use the Internet as an extremely powerful and effective sales and marketing tool.

You can find out a bit more about Zeald.com by clicking here.

You can find out all about the history of Zeald.com by clicking here.

We have been working for over 7 years now helping businesses establish a highly persuasive website. We have witnessed some stunning successes and some heart-breaking failures …. And we have had the amazing opportunity to test many different ideas and techniques for developing an extremely persuasive website across many different industries.

Over this time, slowly but surely we have formulated a systematic process for developing a highly persuasive website. And the great news is this! We share the ‘nuts and bolts’ of this process in a book so that you too can discover the steps that you need to follow to develop a highly persuasive website … a website that persuades your visitors to do what you want them to do!

Secrets of Website Persuasion

Introducing ‘Secrets of Website Persuasion’ … persuading your visitors to do what you want them to do!
Here is what you will learn by reading ‘Secrets of Website Persuasion’.

1. You’ll learn how to uncover exactly what it is you want your website to do. Secrets of Website Persuasion will show you how to discover exactly what you want your website visitors to do when they are on your website.
    
2. You’ll learn how to get inside your potential customer’s head to understand their needs, their goals and their problems. You’ll learn how to analyse your customers to discover what drives them and what motivates them to take action.
    
3. You’ll learn how to take a close look at your organisation and its products and services and discover the attributes that can make them simply irresistible to your website visitors.
    
4. You’ll learn how to discover your organisation's unique selling proposition.
    
5. You’ll learn how to develop a powerful website strategy that will successfully persuade your visitors to do exactly what you want them to do.
    
6. You’ll learn how to carefully map out the structure of your website and identify the crucial pathways that your visitor will need to follow in order for your website to accomplish it's objectives.
    
7. You’ll learn how to carefully plan out each web page within your website. You’ll learn how to carefully position crucial persuasive elements on each webpage and plan each element so that it persuades your visitors to take action.
    
8. You’ll learn how to create compelling sales copy and website content that persuades visitors to take action.
    
9. And finally … you will learn exactly what elements to ‘tune’ as you look to continually improve the persuasiveness of your website.

Secrets of Website Persuasion – The Table of Contents

Secrets of Website Persuasion provides you with a step-by-step process for developing a highly persuasive website. The table of contents is outlined below.

• Introduction
• Website Success Factors
• Persuasion Is The Foundation
• Measurement Is Vital
• Continual Ongoing Improvement
• The Case Studies
• Some Initial Thoughts
• Strategy Development Phase
  • Step 1: Identify Your Objectives
  • Step 2: Understand Your Customer
  • Step 3: Understand Your Products or Services
  • Step 4: Understand Your Competition
  • Step 5: Understand Your Unique Selling Proposition (USP)
  • Step 6: Develop a Powerful Website Strategy
• Website Planning Phase
  • Step 1: Create a Sitemap
  • Step 2: Map The Conversion Pathway(s)
  • Step 3: Wireframe Your Web Pages
  • Understand Common User Behaviour
  • Macro-Conversion Objectives vs Micro Actions
  • The Six Steps to Visitor Persuasion
  • Establish Your Trust & Credibility
  • The Wireframe Process
• Content Creation Phase
  • Content Versus Sales Copy
  • Long Copy Outsells Short Copy
  • When To Use Long Copy & When To Use Short Copy
  • AIDA
  • The Headline (Attention)
  • The Opening Hook (Attention)
  • Headers (Interest)
  • The Introduction (Interest)
  • The Body (Interest)
  • The Offer (Desire)
  • Bonuses (Desire)
  • The Guarantee (Desire)
  • The Call to Action (Action)
  • The P.S (Action)
  • Sales Copy Diagram
  • Formatting
  • Review & Tune – Always!
• Test, Measure and Tune (TMT) Phase
• Conclusion
  

Order Today And Save

You can purchase 'Secrets of Website Persuasion’ for the ultra-low price of NZ $26.62+GST (29.95 incl GST).  (Please note: All prices are quoted in New Zealand dollars.  If you are paying in another currency it is generally even cheaper!  For example, $26.62 New Zealand dollars is approximately $20.91 United States dollars, or 14.28 Euro, or $22.31 Australian dollars, or 9.98 UK pounds.  Please click here for exact currency conversion.)

And the good news is this: You won’t have to sit around waiting for the book to arrive in the mail. We live in the electronic age after all. This book will be emailed to you as soon as our website has processed your order - no waiting around!

You can start benefiting from the powerful information provided in ‘Secrets of Website Persuasion’ instantly.

Put The Risk Totally On Us!

Zeald.com provides publications on a number of different topics. We know that the information provided in our publications is absolutely top-notch. And we know it works because we have seen it work on many of our clients websites as well as our own.

It is because of this that we offer the following ‘risk-free’ guarantee.

You can purchase any of our books and if you are not completely satisfied with your purchase then notify us within 90 days and we will refund your money – guaranteed. It is as simple as that.

We pride ourselves on having happy customers and so our ‘risk-free’ guarantee applies to all our publications.

If you are not sure about whether ‘Secrets of Website Persuasion’ can help you and your website, then why not order now and make up your mind later? If you feel that you have got no value from the publication then let us know and we will refund your money.

Here’s How You Can Order Right Now!

You can place your order right now by choosing any one of the order methods below.

1. Click here to order ‘Secrets of Website Persuasion’ right now using our secure server. (Remember – if you are not completely satisfied with your purchase then notify us within 90 days and we will give you your money back!)
    
2. Call us toll-free on 0508 932 748 (New Zealand) or 0064 9 415 7575 (Worldwide) and mention promotion number ‘76481’ to get the discounted price mentioned above. (Please note: Our operating hours are 9am - 5pm New Zealand time or 19:00 - 4:00 GMT. Outside of business hours please leave a detailed message and we will get back to you as soon as we are able.)
    
3. Click here to have us call you for your ordering information.

Once your order is processed by our website you will immediately be emailed a copy of the book.

We appreciate the opportunity to play a part in assisting you to develop a website that persuades your visitors to take action. We look forward to hearing of your success.

Yours sincerely,

David Kelly
Chief Executive
Zeald.com

P.S.

Your website truly does have the potential of being one of the most powerful sales and marketing tools employed within your business.

Think about this … If you don’t order ‘Secrets of Website Persuasion’ – how will you ever truly take advantage of the power of the internet and establish a website that is extremely persuasive?

More of the same means exactly that … or to put it another way.

“The definition of madness is continuing to do the same thing while expecting a different result.” (I believe this quote originally comes from Alcoholics Anonymous.)

If you want to see serious results from your website then you need to be prepared to take the necessary actions. You can click here to read lots of feedback from many ‘real businesses' just like yours that have benefited from Zeald.com’s expertise in developing highly persuasive websites.

Click here to order ‘Secrets of Website Persuasion’ now.