Always review your web page sales copy and re-write. Sharpen it up! Your long sales copy will be significantly improved by just taking some extra time and care with it.
Many people put little effort into developing their copy, and therefore finish with a mediocre result. Good copywriting is 90% hard work. Ask yourself, “could it be sharper and punchier?” If “yes”, rework it. Edit your copy – if you hesitate when reading a phrase, or if you have to read something twice, re-write it.