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Homepage with image slideshow obtains 44% more revenue in split test

Written by Hamish Braddick on July 24th, 2011.      0 comments

As the follow on from our previous Homepage radical redesign test we really wanted to see if an animation on the homepage would help to capture visitors attention and draw them into the website, or perhaps the additional load times would serve to put people off and the animation might distract users.

Original page

Following our 11 checks for Landing page optimisation we outlined a list of points for improving the page:
Bolt of Cloth Web Design and Optimisation by Zeald

New page

Bolt of Cloth Web Site Design and Optimisation by Zeald

The results

This test was run using the Zeald experiments software and shows reduced information for privacy reasons

What did we learn?

  • In this case animation does help to improve conversion

What next?

I would like to see if different uses of the animation can help to improve conversion. For example,
  1. what if the animation was used to support the USP,
  2. what if it showed the actual products, not in context,
  3. what if the video was used to promote incentive such as free shipping, guarantee etc 

Animation Support with Zeald We want to help...

Please don't forget we are right here. We have a team experienced in achieving great results for NZ businesses. We can help you with Online Marketing, SEO, Results Consulting and more...Let us help you generate more sales and enquiries with your website.  Please talk to us


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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

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