WEBSITE DESIGN & ONLINE MARKETING

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Ensure that your website address is listed on all your media

Written by Hamish Braddick on November 12th, 2009.      1 comments

It might sound obvious but it is often forgotten. Make sure your website is listed prominently every single media that you are using to promote your business. A few examples below:
  • The products themselves, clothing labels, tags etc - If you can include your web address anywhere on actual products - do so, only if it doesn't ruin the aesthetic of the product itself.
  • Business cards - This is an obvious one. If you have a business card, you should have your website address on it.
  • Brochures - If you have any flyers or sheets with information that you hand out to others, use that to put your website URL down.
  • Invoices - The GST invoices you supply to your customers should have your website on it.
  • Yellow page advertisement - Print or online, make sure your website is listed as well.
  • Email signatures - Another really obvious one, your email signature should include your name, company name, phone number and your website address. If you have a page on your site about yourself, you can link to that.
  • Social media - Facebook and Twitter both give you an opportunity to enter information and your website so use that space to promote your website and likewise if you have any printed material that you can include your social media information on, use it. Companies are being creative these days with this - some have printed their Facebook address and also Twitter names on their shopping bags, you could also do it on the invoices, etc.
  • Signage - Any company signage you have, for example on vehicles, work your website address into it. You could also put it on your license plate - doesn't mean you have to personalise it, you can have it on the edge of the license plate, which should be cheaper than personalised license plates.
  • Billboards
  • Packaging - Branding on your packaging with your website URL on it is a great way to promote it.
  • Radio advertising
  • Television advertising
  • Press releases
  • Magazine or News paper articles
And anything else that will be seen by your potential customers.
Topics: Promotion
 

1 Comments

andrew says ...
I am impressed by the quality of information on this website. There are a lot of good resources here. I am sure I will visit this place again soon.

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