Building trust and credibility is an essential part of any sales process. If you can successfully establish trust and credibility and build a strong rapport with a potential customer through your web page design then you will be well on your way to completing the first three steps.
But how does one establish trust and credibility with a potential customer without meeting them? How does one establish trust and credibility on a web site?
- Partners & affiliates (credibility by association)
- Case studies
- Evidence of a physical presence
- Privacy and other legal policies
- Professional design and error-free content (more credibility).
Many of the trust elements work very well as highlights in the right-hand column of the web page design.