Email me when new posts are made to this blog

Why your small business needs landing pages

Written by Sarah Gleeson on September 10th, 2014.      0 comments

What is a landing page?

A landing page is a website page, which only has one function: to create leads via a form.

A home page that has a form on it is NOT a landing page, but a web page that’s only point is to have a form on it to gather visitors information IS a landing page.  

This is because a homepage has many more purposes than purely gathering information through a form.

Landing-page- why-you-need-one

Why should you have landing pages?

Landing pages are specific; they only have a form, and one call to action. Because of this, visitors are unlikely to get distracted and click on something else. It is a sure-fire way to generate leads efficiently.

They are also a quick and easy way to direct potential leads to complete a call to action.

For example, a company who is advertising their products or services will have a call to action which asks people to enquire about their service, or buy their product. This call to action would then be linked so that if clicked on, it would take the visitor directly to a landing page whose only goal is to complete the conversion by taking their information. 

web pages and landingpages

Click here to see an example of Zeald's Audit landing page.



logo netguide 2011logo netguide 2012logo netguide 20132014 footerlogo deloitte logo deloitte logo deloitte logo deloitte logo deloitte

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

read more

Connect With Us

Keep up to date with industry news, stay ahead of the competition with our helpful articles

Google Plus Facebook Youtube Twitter Linkedin

Contact Us

New Zealand
09 415 7575
1800 224 032

42 Tawa Dr, Albany, Auckland 0632