Here’s how it works …
One of our experienced E-Business Consultants will come and meet with you. They will meet with you either in person or via a teleconference (depending on your location and preference) and spend a couple of hours with you in which time they will do the following:
Provide a Statement of Confidentiality
The first thing provided by the E-Business Consultant will be a statement of confidentiality. This will be done before the meeting starts. It is important that you feel comfortable talking with us. With your new business venture, you need to know that the people you are dealing with are both trustworthy and ethical. Before the meeting even starts, we will provide you with a signed statement of confidentiality guaranteeing your confidentiality on the matters discussed.
Establish a Sound Understanding Of Your Proposed Online Business
The E-Business Consultant will spend some time gaining a sound understanding of the whole concept behind your online business. They will ask lots of questions and will get you to explain exactly what you are looking to do online and how the new venture will work from an operational perspective.
Provide Objective Feedback
The E-Business Consultant will then provide you with some objective feedback as to the potential of your proposed online business. One of the hardest parts of any new venture is trying to look at the new venture objectively. The outside perspective of an experienced and trusted individual is worth its weight in gold. This one thing, by itself, is worth the small cost of the entire e-business consultation.
An Overview of Budget Requirements
One of the important parts of any new venture is to figure out early on the likely funds that will be required to get the new venture ‘off the ground’. The E-Business Consultant will give you an estimate as to the costs of developing a website for your new venture and the level of funds that are likely to be required to successfully promote the new online business.
What's covered in a consultation?
Our consultant will carefully work through each of the following areas:
Strategy Review - compare your proposed website strategy against strategies that we know generate amazing results online and give you honest feedback on the strength of your strategy and any other ways that we feel it could be improved.
Promotion – help you to understand relevant ways to promote your website in a way that will effectively get highly targeted traffic to visit your website.
Persuasion outline – there’s no point in getting people to your website if they aren’t persuaded to do business with you – to pick up the phone or to ‘buy now’. We will highlight the important areas for you to consider to ensure that your website is relevant to your target customers, and answers their questions in a way that convinces them to do business with you!
Measurement checklist – you have probably heard the quote “if you can’t measure it, you can’t manage it”. But what should we measure? During the consultation, your consultant will provide a good overview of the key aspects you need to be continually monitoring to improve your online results.
Prioritised checklist - the most important part of the consultation is a prioritised checklist, which will tell you the key things to look at, in the order of importance.