As a Digital Business Strategist at Zeald, Tom Griffiths is a key member in optimising benefits for businesses and organisations, helping them achieve goals through a consultative and collaborative business relationship. The key to his success lies in his ability to assimilate complex requirements, breaking these down into the best-fitting website functionality and effectively communicating this. For him, the ultimate digital business strategy is one that "aligns the website's conversion points with the business goals, having a conversion pathway that builds trust and credibility along the way... This then is to be promoted with a solid SEO strategy and other traffic generation disciplines."
Tom is known for his true strategic consultative approach and commitment to results, both in terms of pumping good conversions off of websites and generating revenue.
Prior to Zeald, Tom has a long-running experience in sales and specialise in nurturing and growing client accounts. His deep passion for acting in others' best interest with honesty and integrity, continuous learning and always improving roots from his fervent devotion to his Christian faith. Unknown to many, Tom holds a Diploma in Biblical Studies, teaches a Theology Course weekly, and preaches every now and then. He also cares about ethical and sustainable living to preserve the environment for future generations. Work aside; he is happiest when fishing, diving, playing or watching cricket, and spending quality time with his family.
FUN FACT: Tom can scuba dive and build a boat from scratch. Although not qualified, he can also paint, wallpaper, tile and plumb a house and is, in fact, completing his second house renovation.
P. 021 448 947