Content Marketing
Formatting with Zeald CMS
After working hard on the design of your website, you want to ensure it is looking its best.
Why your small business needs landing pages
A landing page is a website page, which only has one function: to create leads via a form.
Habits of ecommerce customers that you can benefit from
It is common for people to be interested in products that their role models promote.
It's all in the detail.
Your product pages on your website are extremely important in converting visitors to your site, into customers.
Content Marketing
All you need to know about inbound links
Link building is hard work, when done right. You don't want to resort to creating spam links. It is about continual updates, to keep content fresh and share worthy.
Testing, testing, 1, 2, 3.
On a daily basis, Zeald customers are adding new products to their stores, setting up email campaigns, changing forms, creating coupons, writing blog posts, and so on. However, an often overlooked step in the process is testing.
Web Design Tips
How to produce high quality product photos
In 2008, we wrote an article on how to produce high quality product photos.
Meet the experts
meet the experts: part two with Loretta Jean, Website Designer
In 'meet the experts' part one, Loretta walked us through her predictions for web design in 2014.
Web Design Tips
A picture paints a thousand words
The utilisation of beautiful imagery can really bring the wow factor to any website.
Meet the experts
meet the experts: website design with loretta jean
Loretta Jean, has always been drawn to creative pursuits throughout her life. Studying in both New Zealand and Hawaii, she was lucky enough to be amongst inspiring landscapes, cultures, and people.
Web Design Tips
The importance of proportions in your images

When prospective clients visit your website they want to see good quality images of your products or services. The aim is to keep them flicking through your website, so they are more inclined to buy from you. 

So when you are uploading images for your website, it is important that you take the time to make sure they are perfect. Part of this is ensuring that your proportions are the same. This is important because you want all your product images to display the same way, especially if they are in a line next to each other. Images that are different sizes all over your website, can be distracting to a prospective client who wants to compare products and services. You want to make sure clients are paying attention to the content and images, not getting annoyed by the varying image sizes for products. 

Due to the large number of products your website can potentially host and display, it is important that you correctly manage product images.

It is important that you keep the size of your product images consistent - i.e. that all your image's proportions are identical. The main reason for this, is that when your product images are displayed, both when viewing product categories, or a specific product, they display with a fixed width. This means that a long, skinny image will display much larger than a short, wide image even if they are of similar resolutions. 

pencil comparisson of image proportions

As can be seen above, the second image is displaying smaller, due to the proportions being different (height being low, when compared to the image's width), even though the images are the same resolution. (One is 500x100px, the other is 100x500px) This can be avoided by making sure all your product images have the same proportions as one another.

The easiest way to ensure your images are all of the same proportions, is to take them all on the same camera, and do not crop them before or after uploading them. 

If you do need to use images that are of different proportions, your best course of action is to crop these images to be the same proportion as your standard images.

Determining the desired proportions

  1. Find a product image that you are pleased with the way it is displaying.
  2. Open this image in the image manager by clicking on it in the product page of that product in the website manager and click edit.
  3. Then click Adjustments > Crop. Take a note of the height and the width of this image. Close the image editor without saving your changes.
How to get desired proportions in your images

The dimensions of this image are 330px x 250px. These values will give you the desired proportions of your product images.

Cropping images to your desired proportions

Once you have found your desired proportions, you can begin cropping your other product images to these same proportions. You can do this prior to importing them, using an image editing program, such as Photoshop, or free alternatives.

If your images have already been uploaded, you can perform these edits using the image editor built into our website manager. To do this, you can follow these steps:

  1. Open the product image that you wish to crop in the image editor.
  2. Click 'Advanced Editor' in the bottom right.
  3. Click on the Cropping Tool as shown. Take a note of the width of the image.
  4. Select 'Aspect ratio' from the 'Constraint' drop down menu circled above.
  5. Enter your desired proportions into the 'Width' and 'Height' fields (330 x 250, therefore Width=330, Height=250)
  6. You can now drag a cropping rectangle over your image, and choose what to crop out. Keep your cropped image as large as possible, as has been done above. 
  7. Click Save, then click Ok.
Crop your images for consistent product images

Now you're done! If you keep all of your product images at the same proportions, they will display uniformly across your site. 

Snowride, increases revenue by 161.5% in just 90 days (in the off season!) with the help of Zeald
Online retail is a great way to target all geographic areas of your market, especially if you only have one shop down in Christchurch.
Web Design Tips
Take stock

Take Stock Blog written by Zeald An image is worth a thousand words, so stock images are a great way to quickly illustrate your point on sales and marketing materials. Not all of us are great photographers or have the equipment to take good images for our website, so it is great you can go to image depositories such as, and (to name a few) and purchase photos and images to use across your promotional resources.

However for every great image there are hundreds of sub-par or just plain bad images. If you ever need some entertainment just look at this page for some amazingly bad examples! There are also some comic themes that pop up on these sites, such as “businessman doing yoga” or “woman laughing alone with salad” that will have you scratching your head in confusion or rolling on the floor laughing wondering what people must be writing about! 

Some tips to consider when selecting your stock images.

Take Stock blog written by Zeald If you can take a picture yourself, don’t use a stock image. 

Use images that support your content. An image should quickly tell a reader what your content is about and reinforce your message, not just decorate the page.
Take Stock Blog written by Zeald Don’t use a stock image for your products or staff. This may surprise you but it does happen. Having an image that isn't the actual product does nothing for the trust and credibility of your business. 
Take Stock blog written by Zeald Use stock images that depict real-life scenarios. Take the businessmen doing yoga example. The likelihood of someone in a park, in a suit and tie, doing downward dog, whilst on a laptop is probably rare. Your point will be illustrated much better with another image.
Take Stock Blog written by Zeald Beware of overused images. Take a look at your competitor’s sites and make sure you aren’t using the same or similar images. You need to find an image that will represent your brand in a unique way.
Take Stock Blog written by Zeald If you plan on using the image in print, don’t buy the low-resolution web version. Your picture will look pixelated and blurry when you try to make it bigger.
Take Stock Blog written by Zeald Refresh your images. Design trends change and so the image you purchased in 2002 will no doubt be outdated. Look at the people in your images and be aware of clothing and hairstyle trends that will date your images (unless you are specifically after a retro look).
Content Marketing
Landing pages: What are they, why do you need them and how do you use them properly?
Getting customers to either purchase from you or make an enquiry should be the main goal of any website, but actually getting customers to convert can be a tricky process.
Content Marketing
How to write an effective unique selling proposition
Your unique selling proposition (USP) is one of the most important parts of your homepage.

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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