John Ball, Google AU/NZ Country Director - SMB, spoke about The NZ Digital Landscape. He covered some interesting statistics including how much mobile has changed the way we interact with businesses online. Google call these interactions micro-moments.
Google Agency Development Manager AU/NZ, Laura Retsos, went on to talk about Your Business on Google. Laura covered the basics of Google AdWords and how Google online marketing tools can be effective for small businesses.
Finally, Brent Kelly, Zeald Sales and Marketing Director, talked about Smart Results Online with Google. The biggest takeaway here is that you can spend time and money using all the tools Google can offer you, but still not get any results if your website doesn't convince your visitors to become customers.
We will have video clips of the event available shortly, so stay tuned. If you have any questions about how Zeald can help you with your online marketing or website, get in touch >>
L-R John Ball (Google AU), Brent Kelly (Zeald), Laura Retsos (Google AU) & Dave Cullen (Zeald)