Always Review & Re-write your Long Sales Copy

Hamish Braddick
Published on

Always review your web page sales copy and re-write. Sharpen it up! Your long sales copy will be significantly improved by just taking some extra time and care with it.

Many people put little effort into developing their copy, and therefore finish with a mediocre result. Good copywriting is 90% hard work. Ask yourself, “could it be sharper and punchier?” If “yes”, rework it. Edit your copy – if you hesitate when reading a phrase, or if you have to read something twice, re-write it.

Hamish Braddick
Published on

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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