The Dominant Search Engines & Directories

Brent Kelly
Published on

The key search engines that you need to be aware of are (ranked in order of priority):


  • Google (
    Google is the biggest and most popular search engine on the Internet. According to Nielsen/NetRatings, as of June 2004, Google is being used by 41.6% of users on the Net!


  • Yahoo (
    Yahoo is the second-largest search engine and offers a wide range of other value-add services too. Nielsen/NetRatings reports, as of June 2004, that Yahoo is being used by 31.5% of users on the Net.


  • MSN Search (
    MSN Search is the third-largest search engine. MSN Search is very popular because it is provided as the default search engine when using Microsoft Windows. According to Nielsen/NetRatings, MSN Search is used by 27.4% of all users (remember some users use more than one search engine).


  • SearchNZ (
    SearchNZ is a specialty search engine for finding New Zealand websites.

The key directories that you need to be aware of are (ranked in order of priority):


  • Open Directory Project (
    The Open Directory Project is a free directory maintained by 65,000 volunteer editors (as at September 2004). The ODP is used by Google and some smaller search engines to provide directory results for their customers.


  • Yahoo (
    Yahoo originally started as a commercial directory before becoming a predominately crawler-based search engine in late 2002. The Yahoo Directory is maintained by a number of paid editorial staff and the results are used within Yahoo Search and many other search engines affiliated with Yahoo.

The following are currently the key NZ-based directories; they maintain their listings using paid editorial staff that ensure that the coded key words and phrases are indeed relevant search-wise to your product or service before adding to the directory:


Brent Kelly
Published on

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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