The Importance of Including 'About Us', Testimonials and Policies

Brent Kelly
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About us

The ‘About us’ page of your website should be personlised as much as possible – include pictures of the team and your premises. A website can be a very impersonal medium – use any opportunity you get to put real persona into it. Write about the company, its vision, its Unique Selling Proposition (USP) and its management.



Testimonials should be preserved in their original, unaltered form. Correct any spelling mistakes, sure, but do not fix-up grammatical errors. Include as much information about the customer as possible – Name, Title, Company’s name, Company website address. Always try to include a photo of the person giving the testimonial, or the company’s premises (remember what we said about personalisation). 

Be careful if you include the email address of the person giving the testimonial. If you really want to include your customer’s email address, make sure the text is loaded as an image to prevent Internet ‘spambots’ from harvesting their email address and adding it to ‘spam’ databases.


There are a number of standard policies on a website – privacy policy, terms and conditions, and a security policy. Make sure these policies are written in plain English and are understandable by your target customer.

Brent Kelly
Published on

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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