The Importance of Knowing the Objectives for your Web Site

David Kelly
Published on

weWhat do you want your visitors to do? Every web site design should have primary and secondary objectives, for all visitors. Some web sites will even have third and fourth level objectives. Your objectives will be heavily related to your web site goals. For example, if one of your web site goals was to generate more business, then your primary objective might be – make a sale.

Define very clearly what your primary and secondary objectives are. Plan your web page design so that everything is structured towards achieving those objectives. Examples of objectives are:


  • Make a sale
  • Receive an enquiry
  • Get a subscription to a newsletter
  • Get a survey completed
  • Sign up a new member
  • Give automated answers to commonly asked questions
David Kelly
Published on

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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