WHY ABLAZE CAME TO ZEALD
David needed a new website to bring Ablaze into the 21st century. He wanted to portray a more professional, modern image in order to acquire more business. It needed to be easy for his customers to check prices and order products online.
Now even though the original website was old, it had reached the number one position in Google’s rankings. This meant that when you submitted a Google search for ‘firewood wellington’, Ablaze was the very first result in the list. The challenge with this, is that when you redesign a website, Google will pick up on the changes and re-rank you accordingly. You can find out more about how this works here.
David spoke with his tech-savvy son, who recommended Zeald. He knew that this would be a intensive and technical process, in need of deft hands belonging to experts in the web industry.