Auckland Plastic Surgical Centre

HOW ZEALD HELPED AUCKLAND PLASTIC SURGICAL CENTRE ENGAGE MORE PEOPLE - NEW ZEALAND WIDE

AUCKLAND PLASTIC SURGICAL CENTRE INCREASED THEIR ORGANIC TRAFFIC BY 2,391% IN 6 MONTHS WITH ZEALD

The Auckland Plastic Surgical Centre surgeons Martin Rees and Tristan de Chalain are two of New Zealand’s most experienced and comprehensively trained Plastic, Reconstructive and Cosmetic surgeons, having between them over fifty years experience and numerous awards in their specialty. Dealing with everything from complex facial restoration to skin cancer treatment and free reconstructive treatment to underprivileged children.

THE CHALLENGE

WHY AUCKLAND PLASTIC SURGICAL CENTRE CAME TO ZEALD

The Auckland Plastic Surgical Centre's website and digital marketing had been looked after by another advertising agency. Martin and Tristan had spent large amounts of money with them but seeing very little return on investment. The previous agency gave little interaction and limited updates. The AdWords campaign was failing and chewing up a huge amount of budget.

The surgeons wanted to improve the look and feel of their website, to portray the medical expertise and professionalism they practise at the centres throughout New Zealand. They needed to attract more of the right customer in order to generate more leads and subsequently see a positive return on their investment. Zeald had to increase their organic traffic by improving their Search Engine Optimisation and Content Building. In order to attract more customers, valuable information was made available to Internet users while they were searching the web for plastic surgery.

THE STRATEGY

#1 PORTRAY A PROFESIONAL BRAND & ATTRACT THE RIGHT VISITORS

The new website highlights that the surgeons are credible and can be trusted, which is important when people look for the right plastic surgeon. Their professionalism is illustrated in the look and feel of the website design, which enhances their brand. The site is now intuitive to navigate so clients can easily find what they are looking for. The contemporary looking homepage engages and informs the visitor immediately. Zeald was the cosmetic surgeon for the plastic surgeons' website.

#2 MAKE THE WEBSITE ENGAGING WITH SUPER SEO

Search Engine Optimised (SEO) content was added to increase website ranking in organic search, boost traffic, strengthen brand credibility, and earn a competitive advantage over the competition. The front end and back end of the website were optimised for search engines, so prospects can easily find the website. This was achieved by making both the visuals and written content more engaging.

THE RESULTS

2,391% INCREASE IN ORGANIC TRAFFIC AFTER THE NEW WEBSITE LAUNCH, IN 6 MONTHS!

DOUBLED PAGE VIEWS PER SESSION

BOUNCE RATES REDUCED BY HALF

AVERAGE VISIT DURATION INCREASED BY 150%

AVERAGE PAGE SPEED / LOAD TIME REDUCED BY 39%

GREAT FEEDBACK ON WEBSITE DESIGN AND EXPERIENCE

EMPLOYED MORE STAFF INCLUDING A NEW SURGEON - SINCE STARTING WITH ZEALD LAST YEAR

* The examples used in this case study are for illustration only. We do not accept any liability for the information provided on this page or for the consequences of any actions taken on the basis of the information provided. Each case study example is unique and the website in the case study example may have been customised or may have been optimised by the purchase of product options.

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