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HAAKAA

HOW ZEALD HELPED HAAKAA PROVIDE GLOBAL CUSTOMERS
WITH NATURAL & ECO-FRIENDLY BABY PRODUCTS​​ ONLINE


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HAAKAA ACHIEVED 47% INCREASE IN REVENUE WITH ZEALD

Haakaa is a 100% family owned and New Zealand run company. Morgan the owner explains: "The message behind our brand is a strong and passionate one and it is what drives us every day to do what we do. Haakaa was developed through our struggle to find non-toxic and safe products for my little sister– Courtney. Courtney has special needs, being born with Autism among other disabilities. 

Today, Haakaa has an exciting range all made using environmentally friendly and safe raw materials such as stainless steel, glass, bamboo, and natural rubber. By creating safe yet stylish products, we are not only protecting our precious children from harmful chemicals and toxins, but we are also ensuring their's and our planet's future."

THE CHALLENGE

WHY HAAKAA CAME TO ZEALD

Haakaa offers a great range of high-quality products, but their previous website did not promote this to its full potential.  The website needed to be brought up to modern technical standards with a contemporary look and feel. The navigation needed improving to guide the visitors through their shopping experience and ultimately increase the number of conversions. Haakaa was looking for more traffic from organic searches as well as paid advertising.

At Zeald, we love to dig our teeth into these great all-around challenges, being able to optimise the site and conversions on all fronts. We modernised the site's look and feel, enhanced its navigation, implemented intense on-site Search Engine Optimisation (SEO), and analyse results thoroughly as an ongoing process. Strategic promotional and marketing techniques were used to put Haakaa's great products to the forefront.



 

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THE STRATEGY 

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#1 REFLECTING THE BRAND'S QUALITY

Haakaa's customers are health conscious young parents, as well as medical professionals from all around the world.  Zeald modernised the site's look and feel to reflect the high-quality products it offers. The new design is intuitive so customers can navigate easily, and effortlessly to find what they are looking for.  

Best selling products were not being highlighted to the visitors. This new feature was incorporated into the new design so that new visitors can benefit from existing customers' experience.  

Building trust and credibility is important for any business. We, at Zeald, understand how important it is to put the focus on your Unique Value Proposition, benefits and features. Subtly, these essential aspects are integrated into the design of your website. 

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#2 GENERATING MORE TRAFFIC

Haakaa was already promoting their brand and products with another marketing company, but they needed to see a better ROI. They wanted to increase the number of visitors and turn them into customers.

Zeald improved the overall Search Engine Optimisation and increased the site's organic traffic. A very efficient paid advertising strategy with a more aggressive approach attracted, even more, visitors to the site. And, the improved design and navigation turned them into customers.

With email and content marketing, customers stay informed and enthusiastic– building a community around the brand. Incorporating social media into the marketing strategy led more customers to the site and ensured that the brand stayed at the front pages of the search results. Zeald integrated these strategies successfully and increased traffic to the Haakaa site by 41%.

ONLINEMARKETING
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THE RESULTS

haakaaicon   CONTENT ENHANCEMENTS, REGULAR EMAIL MARKETING AND SOCIAL MEDIA INCREASED EXPOSURE AND GROWTH OF BRAND AWARENESS
 
haakaaicon   HAAKAA HAS ESTABLISHED A DOMINANT POSITION ON GOOGLE FOR SEARCH ENGINE MARKETING
 
haakaaicon   HAAKAA WEBSITE REACH HAS INCREASED SUBSTANTIALLY, THIS HAS HELPED ATTAIN LOYAL CUSTOMERS AND A POSITIVE WEBSITE BOUNCE RATE

* The samples used in this case study are for illustration only. We do not accept any liability for the information provided on this page or for the consequences of any actions taken on the basis of the information provided. Each case study sample is unique and the website in the case study sample may have been customised or may have been optimised by the purchase of product options.

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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

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