Historically content pages have been edited and managed primarily through a Rich Text Editor / HTML Editor which operates much like a word processor such as Microsoft Word. However, this approach does have some major weaknesses:

• While these editors can give a lot of flexibility, this requires the website administrator to have strong aesthetic design skills or the resulting page will likely look unprofessional;
• due to limitations with Rich Text Editors, even strong designers often struggle to get these tools to output nice looking content;
• it is very slow to do anything other than load simple, paragraph driven content;
• it is easy to "break" the page, especially if you have anything more than the most simple of designs, so that the page no longer looks good on different sized devices (mobile, tablet, desktop etc).

Fundamentally it is almost impossible to make beautiful, modern content pages, that look great on all devices using a Content Management System and a Rich Text Editor / HTML Editor.

The best answer to these limitations is to have 'structured content pages', where a professional designer designs a beautiful layout, and the output of content is controlled by templates that have been hand coded by a professional web developer. The website administrator can then control the content on these pages through a series of administration interfaces, without worrying about the design and layout.

Out of the box your ZESTv4 website comes with both Testimonials and Staff pages

For any repeating content, we can build a bespoke design of these pages cost-effectively, such as a featured projects page, case studies page, portfolio page, events page, list of services, knowledgebase etc. The vast majority of pages we can build for $200 - $400 depending on the complexity of the design.

Theme & homepage build process

The approach to building the homepage, headers & footers, and the theme of the website have been completely overhauled. The result is greater accessibility, better search engine friendliness, tidier styling and a more elegant mobile experience.

Improvement to the way URL's are created (Slug based)

Historically ZEST v3 automatically generated search-engine friendly URL's for a page using the product title, and each category in the path of the product. This approach created a great URL for the page but placed additional load on the web server(s) when generating the URLs and slowed down the loading of the page - particularly when working with large menus.

With ZEST v4, the administrator has the option of generating the URL based of a defined 'slug' rather than using the historic ZEST SEO friendly url. Slug based URLs are now considered best practice, and allow the website administrator to specify a specific URL for the page. This also reduces the amount of work required to generate links, which impacts the loading times of area like large menus.