The latest approaches in website conversion tactics, design, user experience, and technology for your existing ZEST website
ZEST v4 is a complete overhaul of your existing website packed with cutting edge technology and design - a unique combination of beauty, usability, and ultimately, more results for your business!
EcommerceFrom $299 /month for 12 months excludes monthly hosting costs
Lead GeneratorFrom $149 /month for 12 months excludes monthly hosting costs
Review your online business
Review your business goals and what is and isn't working well within your online business. From there create a plan for how to take your online business to the next level.
Design your revised website
Using the plan created in the first step, we create a new design for your website based on the very latest proven design trends, user experience and conversion tactics.
Build & apply the design to your new website
Once you have signed off the new design, we apply the design to your website, update homepage content and upgrade your website to ZEST v4.
Launch your new website
With all your existing content, products, orders, enquiries and metrics already loaded on your website, it makes the website upgrade process so much quicker and we can quickly move to launching your upgraded website!
Upgrade from v3 to v4 and save reloading all your data
Building a new website and loading all your content is a huge job! You might recall from the last time you did this. The good news is - you don't need to go through all that pain again!
When you upgrade from ZEST v3 to v4 you keep all your content and important data. You don't have to start again. In fact, you will notice only a few minor changes to the way you administer your website. The same familiar interfaces, with all of your data still intact. We will apply the new design to your existing website, like a reskin or a change of clothes and we upgrade the underlying software.
- You keep all of your order history
- You keep all of you customer database
- You keep all of your enquiry data
- You keep all of your metrics and campaign data
- Your current site remains live and the switch over is far easier than a normal go-live process.
Because you are staying on the same platform you won't put all your hard earned search engine results and hard work at risk.
Ecommerce Conversion Pathway
Most key aspects of an ecommerce conversion pathway have been upgraded. A large amount of effort has gone into the design, user experience, and polish on each of these pages ensuring the pages presenting your product data not only look great, but are easy to use and optimised for conversion.
Category (Product Listing) Page
The Category Page (also known as the Product Listing page) has been completely overhauled and the usability and intuitiveness of the page greatly improved. Some of the many changes are listed below.
Ability to set unique background images behind each category heading
A full width image at the top of your category pages allows you to set the tone for your brand. Engage your audience with colour, texture and fantastic imagery!
Automagically size images
The ZEST v4 category page can automatically crop your product images so that they display at a uniform size giving your category page a more polished and professional look.
Highly configurable filtering
Filters can be created to filter products by:
- product options
- Product tags
- product attributes
- filter any of the above by a numeric range
This example uses the size options loaded against products to allow users to display only the products that match the bed sizes they are looking for.
Ability to paginate, sort & filter without a full page reload
Users can resort products, filter products or load more products without reloading the web page - making it quicker to get the information they are looking for.
Improved ability to order directly from the category page
Users can order or enquire directly from the category page. Even products with simple options can be added to the cart from within the category page. This allows your customers to make multiple purchases from a category quickly and easily without having to leave the page. Users can also add items to their 'favourites list' from within the category page.
The Product Page has also been completely overhauled with a high level of polish focused on mobile experience, usability, intuitiveness and beautiful design. See some of the many changes below.
Bigger images that showcase your products
Quality product images are now more important than ever for a successful website. With improved internet speeds, visitors expect better & high quality photography of your products. ZEST v4 presents your images in the best light possible.
Support for tabs in the description area
Providing your customer key information about a product is important both for SEO (search engine optimisation) and user experience. How you present that information will determine if that information is helpful and consumable for your customer or overwhelming.
With ZEST v4, you are in control - can choose to keep on scrolling description with multiple headings, or have those headings collapse up into tabs on your product pages in order to break your content into relevant categories to help your visitors quickly find the information that is most important to them.
Custom product fields & attributes
Many products have technical or other specific fields of data, that are best stored separately against the product.
ZEST4 provides you the ability to define any custom field & associated value against a product. These additional fields are then displayed nicely formatted under a separate heading or tab in your product description (or they can be easily integrated into a customised product page layout)
This data can then also be used for product filtering in category pages and search results, helping visitors to quickly narrow down potential product lists to the ones that are most likely to meet their needs.
Overhauled product enquiry system
Embed a 'Questions' form directly into your Product Page along with an accordian style FAQ (more or this later) or display an 'Enquire' button that pops-up a Questions form, allowing the visitor to submit an enquiry without leaving the page.
The favourites list allows your visitors to save their favourite items in a list without them having to sign in or have an account. When an anonymous user then signs up to become a member, their favourites list will be saved against their new account. This feature is particularly useful for websites where users are purchasing the same thing repeatedly.
Any product can be added to a favourites list from a category, search results or a product page.
Browsing a favourites list is very similar to using a category page
Favourites can then be easily removed or added to the shopping cart.
Polished Experience for Mobile Users
All aspects of the core ZEST4 pages have been carefully designed, optimised & polished for mobile users.
This includes the homepage, main website theme (header & footer), hamburger menu navigation, all aspects of the main ecommerce pathway, member signup and login.
Overhauled experience for any page showing groups of product
Product category pages, product search results, favourites lists - all aspects of the design have been polished and optimised for mobile devices making it quicker and easier for mobile users to navigate and find the products and information they are looking for.
Mobile device specific features in the global site search.
Overhauled product page experience
Mobile-friendly pop-up shopping cart & check-out
Optimised Shopping Cart & Checkout Page
It is always a challenge to reduce the abandoned cart rate for an ecommerce website. It is important that you get the checkout process right to minimise your cart abandonment rate.
The ZEST v4 check-out process has been completely remodeled to ensure a short, smooth and pain-free check-out process that follows current best-practice guidelines.
Clean design to minimise distraction on the page
Optimised checkout page with clear delivery costs, payment options and security seals
Precise easy to follow error messages that display immediately, rather than after the form has been submitted
Login / new member signup
Improved popup login interface to keep the visitor on the current web page rather than forcing them to navigate away to a separate login page. Numerous improvements to user experience with real-time validation and instant feedback on the data entered into the form. Vastly improved mobile support.
Improvements to Key Content Pages
Improved contact us page design
Choose from 3 top templates for your Contact Us Page - including an overhauled enquiry form. These pages can be easily further customised as necessary to your requirements.
Enquiry forms and FAQs
With ZEST v4 you can set up accordian style, interactive FAQ's sections on your website. These sections show an array of collapsed questions. The user can then click on the question that is relevant to them and it will expand to reveal the answer. A separate FAQ section can be created for each and every product on your website.
Most v3 Add-Ons Are Bundled Into v4 for Free
Under the Hood Improvements
Two-factor authentication for website administrators
Privacy has become a big deal in the last few years, with a lot of high profile data breaches. The most likely way you could suffer a data breach is if one of your administrator passwords was compromised, allowing an unauthorised user access to your client & usage data.
Two-factor authentication is the industry best-standard used by Google, some banks, and many other applications to ensure this doesn't happen. It proves that the person logging in has access to both the password, and the users registered mobile device.
It is simple and fast to set up (you just download the Google Authenticator app and ZEST v4 will guide you through the rest). Each time an administrator attempts to log in, Google will send a 6 digit code to their phone which will display inside the application. This code gets entered on the login page, and access is granted.
Theme & homepage build process
The approach to building the homepage, headers & footers, and the theme of the website have been completely overhauled. The result is greater accessibility, better search engine friendliness, tidier styling and a more elegant mobile experience.
Website code and web pages have been redesigned and optimised for speed resulting in a number of overall speed improvements.
Easy to customise
Numerous changes have been made to make it faster, easier, and ultimately cheaper to customise a ZEST v4 website - without pulling you off the core ZEST v4 code-base. This means you can benefit more from the ongoing upgrades and security fixes that occur continually behind the scenes to your customised website - without you even having to know about them.
Improved automated testing
Numerous additional automated tests have been written and are now in place as part of the ZEST v4 system, continually testing a large number of the critical core areas of ZEST. This significantly improves our ability to detect issues before they affect you and your website.
Improvement to the way URLs are created (Slug based)
Historically ZEST v3 automatically generated search-engine friendly URLs for a page using the product title, and each category in the path of the product. This approach created a great URL for the page but placed additional load on the web server(s) when generating the URLs and slowed down the loading of the page - particularly when working with large menus.
With ZEST v4, the administrator has the option of generating the URL based on a defined 'slug' rather than using the historic ZEST SEO friendly url. Slug based URLs are now considered best practice, and allow the website administrator to specify a specific URL for the page. This also reduces the amount of work required to generate links, which impacts the loading times of area like large menus.
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