4. What are YOUR minimum requirements to go live?
Sometimes clients do not agree with our recommendations for what MVP should look like. This is due to the misconception that people expect to launch a finished product, complete with highly polished design, snazzy features, all new content and structure.
Our recommended MVP line is based on the success and fails we have observed through our experience delivering thousands of websites over the years. Before we can move forward in developing a successful website, this minimum viable product must be agreed on, and a full list of features developed.
What is not MVP?
- Having perfect images. If you haven't found the right image yet, no need to worry, it can be updated on the live site once you do
- Adding all your new product range. If you haven't found the right image yet, no need to worry, it can be updated on the live site once you do
- When customisations are involved, there may be customisations that can be completed after going live through a rollout/phased approach
- Website Fads. Remember that time everyone wore leg warmers because it was the 'in' thing? Well, the same goes for websites. Zeald looks to create a clear conversion pathways for your customers which may mean that the latest website trend is not the best for you
- Website envy. It is great to keep your finger on the pulse within your market but your competitors website has a different target market, value proposition. How do you know your competitors website is working? Keep focused on your goal
- Accept credit cards - Just use direct credit and purchase order to begin with
- Exact delivery calculations - Work out a flat rate
Is my Feature MVP?
- Is it on my current website?
- Does it directly affect my primary website objective?
- Is it vital for my end user to be able to convert? (Convert means to reach the enquiry form or purchase an item)
- A need or a want?