WEBSITE DESIGN & ONLINE MARKETING

Introduction to the Zeald TeamTheZealdTeam FINAL

 

Relationship Management

While your project is active, you'll be assigned a dedicated Relationship Manager to act as a primary point of contact andguide you through the process.       
 

Team of Experts

Zeald has over 100 expert staff, specialising in different areas such as design, technology and online marketing.  These specialists design and build your website. You often work with several specialists to complete different parts of your project.  Others work in the background.  

 



 

Meet the Team

 

Esther Shimmin web webashRelationship Managers

Relationship Managers are your single point of contact in Zeald .  They will assist and guide you through your journey with us.  Get to know more about our Relationship Managers...   
 

Marketing Specialists

It's not enough that you have a website running.  In order to get the results you want for your business, you need to establish a strong online presence.  Our Marketing Specialists can help you achieve that and more.  Get to know more about our Marketing Specialists...

Nobody likes surprises

Let's maximise the chances that everyone understands your requirements, the services we're providing and your budget. It's important that we take the time to ensure we are all on the same page about what's going to be delivered.
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Standard Website ProcessStandard website process

  • Minimum 6 weeks for website build
  • Complex projects with other services eg.
  • customisations or integration will take longer
  • Delays are mostly caused by:
     
    • Your availability for booking meetings
    • Receiving your content / feedback
    • Multiple reviews and revisions
    • Too many decision makers
    • customisation , web optimisation & content enhancement
    • Trying to achieve perfection
  • Timelines can be reduced with a collaborative commitment to launching early and refining afterwards

 

Basic Website Process

 
  • Basic website
  • Great for a limited budget.
  • Template website design.
  • Minimal project management.
  • Minimum 6 weeks for website build
  • Complex projects with customisations or integrations will take longer.
  • Delays are mostly caused by:
     
    • Your availability for booking meetings 
    • Receiving your content / feedback
    • Too many decision makers
    • Trying to achieve perfection.
  • Launch early and refine afterwards to reduce timelines.

Agile finalAgile Methodology

  • Agile is a proven method for managing complex technology projects
  • It is a creative process that anticipates the need for flexibility
  • It helps teams respond to the unpredictable nature of website development
  • It focusses on keeping things simple, testing often and delivering functional pieces of the project as soon as they’re ready
  • Content, customisation, optimisation & promotion services are delivered in an agile methodology, and paid for on an hourly rate

Agile Services:  Estimates not Fixed Price

 
Agile methodology The flexibility of agile means the price may go up or down as things change along the way.
 
  • Every project is unique, there are many unknowns, and there are usually many changes in direction along the way - making it impossible to provide a fixed price
  • We can work with you to stay within your budget, but it does require effort from both parties to achieve this
  • We'll communicate as we go
     
    • Where your budget is being used
    • How much we have left after each stage
    • Where we should invest next
    • When we are looking to go over

Project Management Triangle

 
  • Every project is a balance between features, polish and the budget
  • This is known as the ‘project management triangle'
  • We are confident we can produce a solution that meets your needs within the quoted budget
  • To achieve this though, you need to be careful that you don’t let polish, or features dominate over your budget
  • We've analysed your needs and scoped an appropriate solution based on average levels of polish and features
     
    • Where do you sit on the triangle?
PMtriangle

You can this project succeed

 
  • Appoint a key project contact person - your business’ representative
  • Be available to work with our specialists
  • Provide content and feedback in a timely fashion
  • Raise any concerns as you experience them
  • Limit the number of ‘approvers’
  • Be as decisive as possible
  • Keep open communication
  • Stay in touch
     
    • We don't want to chew through your budget just trying to get hold of you - chasing you, leaving messages and following up
  • It can be a bumpy and stressful ride sometimes and the process of achieving results is often not as easy as some people make out. But we're here for you

Launch ASAP

 
launchasap
  • Good design involves as little design as possible
  • Let’s do less, better.
  • Let’s prioritise work based on your website objectives, focusing on the most important tasks first
  • Let’s launch a minimal solution as soon as possible. 
     
    • Launch something better than your current website (eg the content of your existing website with a new design)
    • What is your minimum solution?
  • We can then optimise based on website data
  • New ideas are added all the time.  There's always plenty of good ideas, the tricky bit is prioritising them and working on the things that will matter the most
  • Your project doesn't finish just because we have launched - we will continue to work with you.

Website Results

 
 
  • We can't guarantee business results as even the best website won't persuade people to buy a product they don't want.
  • If you've bought our website results consulting services we'll work with you to implement this, otherwise it's up to you to DIY
  • Website results come from a process of continual refinement and improvement
    • Using real data as opposed to personal opinion
    • Determine what changes need to be made
    • Prioritise the most important changes
    • Implement those changes so as to launch early
    • Test to see how the changes are working
    • Repeat
webresults

Billing

Your consultants will have organised billing arrangements with you
 

PAYMENT PLANS

  • What is your plan?
  • Not tied to your project progress

FIXED PRICED SERVICES

  • We can do this for some services because they have streamlined proven process with a fixed scope

MONTHLY SUBSCRIPTIONS

  • You pay monthly
  • Starts once the website is built, not once it goes live - We offer 1 month free

AGILE TIME AND MATERIALS WORK

  • You are buying time not a fixed outcome
  • We provide an estimate - We provide updates along the way. How much budget we used last cycle, what we achieved last cycle, how much we have left and what we plan for next cycle
  • If we haven't finished when we get to the end we will provide options, pay more, backlog, launch MVP

What Next?

  • Once your deposit is received and a Marketing Specialist is chosen, you can expect a phone call or email to book in your planning session.
  • The sooner you book your planning session, the sooner your project can get started.
  • Together we look forward to building  a healthy working relationship built on trust.
Contact me -  Call me 9am - 5pm weekdays. My contact details are printed at the bottom of all my emails. I will email you right after this meeting with a summary of this discussion and links to more information.

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

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Contact Us

New Zealand
09 415 7575
Australia
1800 224 032

42 Tawa Dr, Albany, Auckland 0632

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