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Esther Shaves for a Cure

Written by Sarah Gleeson on April 20th, 2015.      0 comments

Esther Shaveforacure-884

Zeald client, Leukaemia & Blood Cancer NZ supports and raises funds for the 6 Kiwis a day who are diagnosed with blood cancer or a related condition. The foundation receives 75-80% of its revenue for research, support services, and information through their website. This means events they have to find creative ways for generating exposure for the cause, and fundraising. 

Shave for a Cure is their biggest campaign to generate funds each year, and this year Esther Shimmin from the Dedicated Super Support team raised her hand.  Esther was familiar with the Shave for a Cure campaign from Zeald developing the website and decided what better an opportunity to kick start her charitable year. 

For Esther, this is just the start of her year-long campaign to give back to her adopted country. To date, the Scottish native, has raised over $2400 for the cause, more than double of the Zeald participants last year, through a number of creative fundraising events, some of which included an in-office table tennis competition, and a silent auction. 

Zeald would like to thank local barber, Tara from Cut Loose for helping the cause by donating her time to shave Esther’s head. 

If you would like to donate to Leukaemia & Blood Cancer NZ, and support Esther, you can do so at my.leukaemia.net.nz/esthershimmin

 

Simple and affordable shipping

Written by Emily Hall on March 20th, 2015.      0 comments

Zeald and GoSweetSpot integrate, making shipping your goods to your customers more simple and affordable. GoSweetSpot is a  courier and freight agent, they can provide you with attractive rates for services from their carefully selected domestic & international supplier partners.  The GoSweetSpot  system integrates with your Zeald website and  accesses and analyses your freight options, allowing you to optimise your order processing.


GoSweetSpot is all about introducing time and effort efficiencies, plus cost savings and visibility for you and your business.

gosweetspot_software

New Zealand's Biggest  Freight Aggregator :  No other company in New Zealand integrates with as many freight companies as GoSweetSpot.

go sweet freight logos

Competitive rates for all volumes

Their software aggregates rates from numerous freight companies so you get the best rate regardless of size or destination.

Easy To Use Software

   Fast, user friendly interface takes the guesswork out of calculating freight costs
Ability to optimise the best use of these couriers and freight companies – beginning with the cheapest option appearing at the top of your screen.

Print it - Stick it - Book it

1.Pack yourself and print your despatch using your own printer OR 
2. Use a thermal printer for even faster despatching.

print_stick_book
 

Stored consignment notes for quick tracking and reporting

You’ll have full visibility from the electronic reporting available, including full track and trace for all consignments, including “click of the button” POD’s with a scanned  image of the signature online.

No more buying pre-paid tickets

GoSweetSpot load linear rates for you, accessed via their system. No more paying for weight and space you’re not using. E.g. your 7 kg parcel heading inter Island would normally cost you a 10kg prepaid ticket. However, as a GoSweetSpot client you’ll only pay for 7kgs, because you pay incrementally by kilo or cubic equivalent resulting in  impressive savings.

Simplified billing process

At the end of the month you’ll receive one invoice from GoSweetSpot that covers all carriers utilised for that month. Within that invoice you’ll have full visibility of cost centre spend.

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Topics: Integration
 

Responsive design news from Google

Written by Sarah Gleeson on March 19th, 2015.      0 comments

You may be aware that Google likes it when you have a website with responsive design. In fact, they like it so much, that they have decided to update their search algorithm on 21 April 2015, to rank websites with responsive design, higher than those who don’t have it, for searches using  a mobile device.  

EDIT 20/04/2015: The NZ Herald incorrectly reported today that websites without responsive design would be "cut" from  Google searches. They have since  amended this; "An earlier version of this article incorrectly stated that websites which did not meet the requirements for mobile could be cut from Google's search engine."  If you do not have responsive design, your site will appear lower in Google searches that originate on a mobile device. 

What is responsive design?

Responsive design  enables your website to be viewed on many different size devices such as smart phones, tablets, and laptops. The benefits of this is that your content , products and services are able to be viewed just as clearly as if the customer was viewing your website  at their desktop computer.

Some of you may have received an email about this, that will look like the following:

Responsive Design news  Google Zeald

Where to go from here?

If you have received the above email, it is a good opportunity to talk to the team at Zeald about how to go about getting responsive design. You can do this by either calling Zeald on  0508 932 748 ext 1, or email support@zeald.com
 

Google partners-badge
 

App of the month: Visionare

Written by Emily Wilson on January 28th, 2015.      0 comments

visionare 1Visionare is a goal setting app and website which allows you to draw from the experience of people who have already achieved your dreams.

If when the clock struck midnight on December 31st and you decided that 2015 was the year you were going to become more cultured, or be a better boss; then this is an app you should definitely check out.

Zeald are all about goal setting for your website and business, but with the Visionare goal setting app you can extend your goals to your personal dreams too.

If you’ve always been meaning to learn how to kite surf, but just never got around to it or didn’t know where to start, then the app gives you the opportunity to follow templates as a “how-to guide” to achieving your desired goal. In a nutshell this is a checklist app for your goals.

This is a good looking app, with great flat animated design. It hasn’t been out of beta testing long, but is definitely one to watch.

Check it out on  iTunes   or  the Visionare website 

 

Best Web Developer four years running!

Written by Sarah Gleeson on December 3rd, 2014.      0 comments

Netguide 2014

The 2014 NetGuide Web Awards were held at the Hilton in Auckland last night. MC, Urzila Carlson from 7 Days entertained the crowd, showcasing how much web related humour she had learnt since MC'ing last year. 

Zeald won Best Web Developer, sponsored by Microsoft Azure, for the fourth year in a row.

"We would like to thank all our clients, supporters, and the wider Zeald team, who voted for us. Four years in a row, is not an easy feat, and we are stoked!"

- Evan Cooper, Zeald Marketing Manager.

A full list of winners are as follows:

Best Real Estate Site: realestate.co.nz
Best Employment Site: Seek.co.nz
Best Blog: WhaleOil.co.nz
Best News Site: NZHerald.co.nz
Best Lifestyle & Recreation Site: NZDating.com
Best Entertainment Site: TVNZ On Demand
Best Shopping Site: Grabone.co.nz
Best site for Gamers: MightyApe.co.nz
Best Online Forum: GeekZone.co.nz
Best Web Developer: Zeald
Best Online Fundraising Initiative: givealittle.co.nz
Best Travel Site: Airnewzealand.co.nz
Best Government Site: ird.govt.nz
Best Financial Site: asb.co.nz
Best Site for Small Business: Xero.com
Best Site for Students: Kidspot.co.nz
Best Site for Families: TVNZ On Demand
Best PC Manufacturer: Lenovo
Best ISP: Spark
Best Mobile Network: Spark
Best Mobile App: GrabOne
Best Homepage: facebook.co.nz
Overall Winner: GrabOne.co.nz

Topics: Zeald News
 

Formatting with Zeald CMS

Written by Sarah Gleeson on November 12th, 2014.      2 comments

After working hard on the design of your website, you want to ensure it is looking its best. An easy way to do this, is to make sure your text is formatted properly. Having had your website designed by Zeald, our designers will have worked hard to create a branding guide for your text. This means, that you have a text style in your website's CMS that is just right for your brand.

Benefits of formatting your text:

  • Zeald designers have created a look that is just right for your brand, and designed to look good on your website.
  • Formatting your text ensures your website looks clean.
  • You are able to manage how your text is positioned on the page, and where everything should sit.
  • The ability to keep all your text consistent across your website.

In this video, we show you how easy and quick it is to format your text. 

If you have any questions,  call our Support team on 0508 932 748 ext 1. Comment below if there is something you would like us to cover off in the next video!


 

New .nz domain names

Written by Sarah Gleeson on October 21st, 2014.      0 comments

As you might be aware, the domain commission released .nz domain extensions on the 30th of September. This is similar to the recent changes where .kiwi, .community, .cleaning, .builders, .ninja were released. Don't fret, these aren't replacing .co.nz or any other domain version, but this may be a great opportunity to buy another domain name for your website.

What is the benefit of having multiple domain name versions?

Having multiple domain versions such as www.example.co.nz, www.example.net.nz, www.example.nz is beneficial because your target audience might have a preference of typing a particular version of your URL over another. For example, they might type .co.nz instead of .org.nz.  

Over time, some versions become more popular than others, leading to a change in typing habits e.g. typing .nz  without a thought, instead of .co.nz.

So in the future, if most people type .nz instead of .co.nz , you want to make sure you own the .nz version of your URL. If not, chances are a competitor has it, and that traffic will go to them instead of you.

However, it will take time to see if the domain version becomes popular, and worth the purchase. 

Another advantage of having multiple domain name versions, is that they can increase your search engine optimisation (SEO). Different versions of domain names are able to target different types of people. For example, .com is best for a website trying to attract international customers, compared to .co.nz which is best for targetting New Zealand customers. Over time, there may be a chance that .nz ranks higher for local search, over .co.nz. 

At Zeald we recommend .com domain names and then .co.nz, and then any other versions after that. 

Registering for the .nz domain 

If you are interested in purchasing the .nz domain name, preferential registration will be given to those who already own the .co.nz, .org.nz or .net.nz version of the URL they want. 

For now you have several options:

  1. You can reserve your .nz domain for free for up to 2 years (you will need your UDAI code to do this.)  http://anyname.nz/reservation-process.html
  2. You can preregister them through http://anyname.nz/ and point them to their Zeald website following instructions here. 
  3. You can choose to leave it for now, and continue with your current domain
From there, you will want to point your new domain name to your website. You can do this by following the Zeald support documentation. 

For more information, you can check out anyname.nz. They have some great FAQ’s on what happens with conflicted names, what will happen when your .co.nz domain expires, and how to go about this. For any other questions, contact our Support team on 0508 932 748 ext 1

 

App of the month: Hours Time Tracking by Tapity, Inc.

Written by Emily on October 16th, 2014.      0 comments

hoursApps are designed to make our lives simpler. No other app could boost our productivity more than Hours. Its aim is to take the pain out of time-tracking, and that it definitely does.

If you’ve ever had to use, often archaic methods of time tracking, you’ll know how much of a headache it can often be. Now, there are no more excuses for painful spreadsheets or guessing what projects have filled our day. With Hours, you’ll no only stay on track you’ll perform tasks better.

What you get with Hours is a visual timeline, displaying colour-coded projects you are working on. Setting up and using Hours is very easy. You can add a project name and assign it a colour; if you want to, you can further clarify clients or tasks depending on the level of detail you want.

Once your projects are created, you simply tap the clock icon to start. Once you are ready to move on to a different project, hit a different clock next to that project, automatically stopping the previous project.

You can set how you round your minutes, which is great if you bill in minimum time blocks.

Plus, you can edit your timeline if you forget to switch timers, or account for a break. If you are naturally forgetful, Hours can also be set to send you reminders, schedule regular working days and special rules, such as “remind me to track if I haven’t done so for an hour”.

At the end of each week you can see where you’ve spent your time, and send yourself a spreadsheet or pdf report, great for billing, exporting to your companies system, or so you know where to spend more or less time the week following.

I found the Hours app a great way to help focus on a particular task, and not be distracted by incoming emails or social media feeds. It would be a valuable tool for any business, or student.

It does however, cost a little money, approximately $6.49 on the app store; but it is worth the small investment. Learn more about Hours here >

Topics: app
 

Q: What’s the number one question your website homepage should answer?

Written by Emily Wilson on October 15th, 2014.      1 comments

A: What is this? 

When a visitor arrives at your website, the first thing they will often ask themselves is “what does this business offer me?” or simply “what is this?”

You need to assure your website visitor within 3 seconds of them landing on your homepage that they have indeed landed in the right place.

We often refer to this as: a clear UVP (unique value proposition); or a USP (unique selling proposition). This lets your visitor know what sets you apart and what you can offer them.

Some examples of Zeald clients that have answered this question:

 

Mainland Driving School Limited

Mainland let the visitor know quickly that they are about heavy vehicle licensing, through use of images and text. They also are very specific about what location where they provide their service.

Mainland-Driving-School
 

Excelso Coffee Roasters

Beyond just text, Excelso use a range of images to convey their message: they are about coffee.

Coffee-Beans---Coffee-Roasters---New-Zealand
 

Durafence

Here the visitor can tell what sets Durafence apart from other fencing solutions. Perhaps they even solve a problem the visitor didn't realise they had. If they were looking for a fence, they might not have realised that they ordinarily come with unwanted maintenance. 

PVC-Fencing---Architectural-Fencing---Durafence
 

Excaveyor

Finally a solution for that excavation issue. 

Excaveyor

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Topics: Web Design
 

Why your small business needs landing pages

Written by Sarah Gleeson on September 10th, 2014.      0 comments

What is a landing page?

A landing page is a website page, which only has one function: to create leads via a form.

A home page that has a form on it is NOT a landing page, but a web page that’s only point is to have a form on it to gather visitors information IS a landing page.  

This is because a homepage has many more purposes than purely gathering information through a form.

Landing-page- why-you-need-one

Why should you have landing pages?

Landing pages are specific; they only have a form, and one call to action. Because of this, visitors are unlikely to get distracted and click on something else. It is a sure-fire way to generate leads efficiently.

They are also a quick and easy way to direct potential leads to complete a call to action.

For example, a company who is advertising their products or services will have a call to action which asks people to enquire about their service, or buy their product. This call to action would then be linked so that if clicked on, it would take the visitor directly to a landing page whose only goal is to complete the conversion by taking their information. 

web pages and landingpages

Click here to see an example of Zeald's Audit landing page.

 

Your one-stop results resource

Written by Sarah Gleeson on August 13th, 2014.      0 comments

Improve your results Results Resource Zeald

At Zeald, we have a lot of customers asking what they can do to get better results for their business. This resource will cover off important topics which will help you to reach your website goals; SEO, PPC, directory listings and social media.

Search Engine Optimisation

Search Engine Optimisation (SEO) is how a website ranks organically in search engines, that is, how it ranks without paying any money to Google.

The easiest way to improve your SEO is to create fresh, user friendly content that your customers will want to share with all their friends. This means writing blog posts, creating videos, and resources which you then share on social media, on your website, and in email marketing. 

To read more on how to improve your SEO please consider the following articles:

Pay Per Click and Google AdWords

 Pay Per Click is a method where you pay Google to rank well. You will have seen this when you search in Google and ads come up the top of the listings. Using PPC is a fantastic way to rank well without putting a lot of effort into content creation (you do have to pay though). PPC means that you only pay Google when someone clicks on your listing, which means that you only pay when someone is interested in your business. At Zeald, we have a team of Google certified PPC specialists that can help you with your PPC goals. To get started, have a read of our resources regarding PPC and Google AdWords.

Directory listings 

Listing in directories is not only a fantastic way to improve your SEO, but it also lets potential customers know how to get in contact with you. It is important for local businesses to be listed in a directory that their target market uses. The best way to cover this, is to list in as many valuable directories as you can. It is also vital that your contact information is consistent on each of these listings.

To learn which directory listings might be good for your business, and how to go about making a listing, read the articles below.

Social Media

Social media is a great platform to share your content, and to create brand awareness. Here, you can get to know your customers, and see what they respond to. By having a community of your customers, you can get your information and offers out into a group of people who are already interested in you. For many businesses, social media should not be their only marketing platform, but it is a fantastic place to create a two-way relationship with your customers.

If you would like extra help with any of the topics covered, please get in contact with the team at Zeald. We have a team of specialists that can help your business generate the business results you are looking for.
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6 ways to increase the efficiency of your email marketing

Written by Sarah Gleeson on August 12th, 2014.      0 comments

Improve your email marketing with Zeald

Email marketing is an effective tool to drive customers back to your website. It allows you to reach out to your customer and let them know what products and services they may be interested in.

1. Schedule your emails

What time and day to schedule your emails for will depend on the type of customers you are trying to reach. For example, if you are a B2B business, it is best to send emails in work hours, and on work days. Sending them an email at 5pm on a Friday is sure to go unnoticed by an employee whose mind is already on the weekend. Likewise, if your customers are stay-at-home mums, you might want to consider sending an email after the morning rush has slowed down. A good idea, is to schedule emails in advance, so your email goes out on time, regardless of someone needing to be there.

2. Have an interesting subject line

We all have inboxes overflowing with offers, your email needs to stand out among the masses. Identify the need of your client, and offer a solution. For example, a pharmacy could ask, ‘Are you ready for cold season?’. Try to avoid adding words like 'free' to your subject lines as they trigger spam filters.   

3. Segment your customers

Group your customers based on their needs. For example, if you are a sports website, and you stock the latest NRL merchandise, you want to let all your rugby customers know. Although other customers may also be interested, it will be more efficient to directly contact customers who you know have a keen interest in the sport. 

4. Have a strong call to action

What do you want people to do once they have read your email? Buy a product? Enquire about your services? Ensure you have a clear objective in mind so that your customers, in turn, know what your intentions are. Embed buttons and hyper links with your calls-to-action so that your customers can easily make the next step.

5. Split test 

Not sure if one subject line works better than the other? Split test your emails to see what works best. This is an excellent opportunity to continuously improve your emails, increasing your click through rate. All you need to do is to split up your customer group, and assign a different email subject line to each group. After you have sent out your emails, run a report on each email to see which was more successful. This may give you an idea to what your customers are most responsive to. This is not only useful for testing subject lines, but for design and offers as well. 

6. Report 

Are you not getting the responses you are looking for? Start reporting on your emails to see how many people are opening your email, clicking through, or unsubscribing. From there, you may start to see a pattern of specific offers being responded to more than others. This process of reporting means that you can refine your messages so that each email becomes more efficient. 

 

Want help with your email marketing? Talk to Zeald about our email marketing tool today. We can also help you with designing email marketing templates unique to your business. 

Want help


 
 

Habits of ecommerce customers that you can benefit from

Written by Sarah Gleeson on August 12th, 2014.      0 comments

1. Buying products that have celebrity endorsements

It is common for people to be interested in products that their role models promote. This is especially strong when it seems natural that the celebrity would use the product themselves. For example, it would seem natural for wild-man survivalist, Bear Grylls to use a knife he promoted, compared to him eating at a fast food chain he promoted.  

Do you have a product that you know a customer uses? Write a blog about it, or post it on social media! For example, if you own a kids retail shop, and know that a celebrity mum uses a brand that you sell, let people know! You will most certainly catch the attention of customers who are a fan of the celebrity. 

bear grylls Topgear Zeald

2. Spending more to get free shipping

We’ve all been there, we have $25 worth of product in our cart, but free shipping is offered if you spend $30. What do you do? Some people will hunt around to find small something to bring their basket up to $30. Whereas other people may find your free shipping offer to be just the justification to spurge on the other product they were initially undecided on.

Because of this, you may want to consider the benefits of offering free shipping once a certain cart price has been reached. It is a great way to incentivise customers to spend that little bit more, without losing them to high shipping costs.

3. Spending more to save more

Offering a discount on one item because a customer has bought a number of other products encourages people to 'spend more to save more'. I have to admit, that while I know what shops are doing, I often fall for this. When you are already choosing between a few products, it does not take much for a company to grant you the permission you are internally looking for.  

Look to add this sales technique to your website seasonally when you are looking to get rid of excess stock, and to create hype via email marketing and social media when you do.

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App of the month: Viber

Written by Emily Wilson on July 29th, 2014.      0 comments

viber mobViber is a great app to use to keep in contact with people when you are overseas. The app allows you to send free messages and free calls to other Viber users. You can download it to your smartphone, or use it on desktop.
This is a great tool for anyone who travels regularly and needs to keep in contact with colleagues, friends and family.

Use Viber to:

  • Best-quality HD voice calls
  • Video calls
  • Text, photo and sticker messages
  • Full sync between your mobile and Windows
  • Transfer ongoing calls between devices

You can also make international calls with Viber, to any mobile or landline number (someone who doesn’t have a Viber account) for much lower rates than your local supplier would charge.

Viber is really easy to use, much like using messaging on an iPhone; the design is clean and simple. The app supports group chats with up to 100 Viber members and you can send or take photos and video from within the app, or send existing ones stored on your phone or computer.

Messages are sent and received seamlessly, and call quality is really great.  The only downside with Viber is there is no status display, so you can’t let people know you are not available to take a call, but this is really the same with receiving any type of call, you just don’t have to answer!

Viber is available for free download, visit www.viber.com for more details.

Topics: app
 

It’s all in the detail.

Written by Emily Wilson on July 29th, 2014.      1 comments

online productsYour product pages on your website are extremely important in converting visitors to your site, into customers. In order to make purchasing decisions, you need to provide as much information as possible to your potential customer. This includes multiple product views, detailed descriptions and delivery information. Think of your customer when designing your product page. You need to answer their questions before they’ve even asked them and alleviate purchasing anxiety. Do not let them become frustrated with your website or lack of detail and turn to a competitor to complete their purchase.

Some of the information you need to include on product pages are:

  • What does it look like from the back? Images are the first impression of your product. You need to draw the customer in using a great image. Then you need to provide multiple views of the product – the customer should be able to see it at all angles as-if they were rotating it in their hand. Show a stand-alone shot of the image as-well-as it being used in context – eg a model wearing the garment or a vase with flowers in it.
  • What do others think? Allow your products to be peer-reviewed. Have a great rating system and even a statistic available so shoppers can see at a glance what others think of it over all; such as 95% of customers rate this product 4/5 stars. Any bad reviews will allow you to address the problem and/or remove the product if unsatisfactory.
  • May I suggest…? Based on what they are buying or purchase history, suggest other products shoppers might like. This can increase your average order amount.
  • Is it in my size? Have a sizing chart to reduce returns on an item.
  • Is shipping extra? Be up-front about shipping. You could include a tally in a pop-out checkout that shows them how much more they need to spend to get free shipping. Do you have pick-up options? Unexpected shipping costs are one of the most common reasons for cart abandonment.
  • Does this include…? Finally be detailed in your description of the product. Give specifications and ingredients lists. Describe how you use the product, even how you can pair the product with another product and cross-sell.
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About Zeald

Zeald was formed in late 2000 by three young guys from the small New Zealand town of Mangawhai Heads. 14 years later, Zeald is one of the largest and fastest growing website design and e-business consultancy companies in New Zealand. This is the Zeald story …

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About Zeald

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0508 932 748
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1800 224 032

42 Tawa Dr, Albany, Auckland 0632

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