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What does your website look like on a mobile device?

Written by Andrew Wassenaar on June 10th, 2016.      0 comments

Mobile device usage stats

We no longer live in a world in which the desktop computer is the only portal to the internet. 

Laptops, tablets, smartphones and hybrids of all three exist, each with their own screen size and resolution. According to Consumer Barometer with Google 2015, more than 70% of Kiwis and Aussies now use a smartphone, and 56% use their smartphone at least as often as a computer. 

On average, every person uses 3 different devices to browse the internet. This is usually a computer, a smartphone and a tablet. It’s important then, that your website displays properly on each of these. That’s where responsive design comes in. 

Responsive design is a website that can automatically change the way it is displayed, depending on what device is being used to access it. Historically, websites were designed specifically for viewing on a desktop computer and therefore look distorted on other devices. A few years ago, the way around this was to create a completely separate website specifically for mobile users. Now, through the use of complex code, a single website can adapt to any display. It’s a ‘one size fits all’ approach to website design, and is a necessity in this day and age. Google even ranks mobile friendly websites higher in search results.
“You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot.” - Bruce Lee

If you aren't sure that your website is displaying correctly on mobile devices, contact us for a free website audit.

What is Google AdWords and why is it important?

Written by Andrew Wassenaar on May 27th, 2016.      0 comments


If you have researched online marketing in any capacity, you would have heard of Google AdWords. Even if you haven’t done the research, you’ve probably seen the ads promising your business a prominent place on the front page of a Google search. While many of these promises cannot be guaranteed, this shouldn’t put you off using the platform for your business. In fact, this post is about convincing those of you who haven’t started with AdWords to do so, and making sure your business doesn’t get left behind.
"80% of consumers state that the internet is the first place they look for information."

- Consumer Barometer, 2015

Google AdWords is a godsend for small businesses. It can put your company on the world stage for relatively little investment, compared to many other marketing types. On the flip side, it can be a money sink if not used correctly. So, what is it exactly? Well why don’t we ask Google itself?

“AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.”

You may notice that the definition we were after is not the first thing we are presented with in the results here. Directly underneath the search bar, is an advertisement. This is a paid ad (shown by the small yellow box stating ‘ad’), ironically promoting another advertising service from search engine competitor ‘Bing’. How did Microsoft convince Google to promote their own Bing ads? Well, they paid for it using AdWords.

After creating an account, users can set their location target allowing them to specify which geographical location will be served their ads. You can then specify a daily budget, and how much you are willing to spend on each ad. Setting a budget of $20 per day however, doesn’t mean it will cost you $20 every day. Google AdWords uses a ‘pay per click’ (PPC) method of advertising, which means you are only charged when a user clicks on your ad. The amount you pay when a user clicks is completely up to you, however the higher your proposed cost per click, the more likely your ad will be served.

AdWords works using a keyword bidding system. First, you’ll need to think about what users are typing into Google in an attempt to find your business offering. If you sell footwear for example, your selection of keywords may include: shoes, boots, sandals, jandals etc. Now depending on the popularity of these keywords, the more expensive it will become to use them in your advertisement. ‘Shoes’ in particular will likely have a number of competing businesses all wanting their ad to show up when a user types ‘buy cheap shoes in Auckland’ into Google.  The result is that you may have to tell Google that you’ll pay 50c for every person who clicks on your ad, to out-bid the others who are only willing to pay 25c. This still doesn’t guarantee your ad will show up when somebody searches for ‘shoes’, but it gives you a higher chance, and potentially a higher placement on the page.

There isn’t any sure fire way to ensure that every ad campaign you run on AdWords will get the best placement in Google searches for the best price, but there are various things you can do to come as close as possible. Ad serving and placement is not solely determined by your keyword bid, but by AdWords quality score. This is determined by relevance, landing page (where your ad links to) and expected clickthrough rate. Each of these factors can be dissected even further but to put it simply, Google can determine if your customers are going to be interested in clicking the link, before it’s even shown to them. Obviously it’s in their best interests to display the most effective advertising, and so they do.
You can find out how to set up a Google Adwords campaign in this blog post.

Now that you have a basic understanding of Google AdWords and how it works, it should start to become clear how important this tool can be for small businesses. You can pay what you want, tap into a very large user base, and only reach those who will be most interested in what you have to offer. It gets even better though. Not only does AdWords allow advertising through Google Search, but through all of Google's networks. This means you can show your ads through YouTube, Google+, TV, mobile and the Google Display Network. The latter being a collection of over two million websites that give Google space on their sites to show advertisements. 

Google AdWords is absolutely a valuable investment for small business. Whether you just run a couple of ads every now and then, or analyse all the results and tailor the perfect digital marketing campaign, AdWords is a great way to get results online. 

You can check out this blog post to see if you should tackle AdWords yourself, or feel free to contact the Google Certified experts at Zeald.

Understanding Calls to Action

Written by Andrew Wassenaar on May 12th, 2016.      0 comments


A call to action (CTA) is a phrase that is intended to motivate the reader to take action. On a website, a call to action would be something like ‘sign up’, ‘buy now’ or ‘click here’.

As you can see in the example above, an effective CTA will speak to the correct audience and urge them to click. Remember to keep the message short and use attention grabbing action verbs like ‘watch’, ‘discover’, ‘learn’, and ‘find’. You can also use words like ‘now’ to insert a sense of urgency, and encourage users to take action quickly. Another important thing to remember when deciding on the messaging, is to make sure it matches the page that the user will actually be led to. If you refer to your offering as a ‘white paper’ in your call to action, you don’t want it referred to as an ‘e-book’ on your landing page.

Once you’ve figured out exactly what you want your CTA to say, you’ll need to surround it with supporting messaging that communicates what is on offer. What makes clicking this so valuable? What is the user going to get out of it? Will they make money? Will they be happier? Again, be as brief as possible, while still getting an effective message across. This should be possible in one or two sentences max. You don’t want the user to be spending all their time reading this page, you want them to click the button to find out more!

Speaking of buttons, the CTA itself should be a big clickable button. You don’t want a little underlined piece of text, you want a massive button. It needs to be big and bright, and the most obvious thing to click on the page. You want users to be gravitating towards the CTA and hovering their cursor over the button before they’ve even decided to click on it. Just make sure it looks professional, and not like someone trying to steal credit card information.

Design is obviously a huge part of any CTA, so once you’re happy with your copy, it’s time to think about what sort of design will complement it best. Note that you don’t always want the CTA to match your website design. It’s often a good idea to have it contrast with your existing page design in order to stand out. Think about what colours and fonts ‘pop’ when superimposed over your website background. 

So once you’ve followed these steps and chosen what you think is the perfect CTA, it’s time for the real work to begin. 


But we just made our CTA! It’s all done!

Not quite! Like all things web-related, your shiny new CTA needs to be tested. Oh, that bright orange button you thought was a great idea? Well it’s only getting 10 clicks a day, try a red one and see what happens. Every part of a CTA can be tested: font, colour, size, location etc. At Zeald for example, we use tools such as heat mapping for testing. This determines the placement of the CTA on a page. Creating a successful CTA is the exact same process as creating a successful website or digital marketing campaign. You need to test what happens when it's presented to a real audience, make changes, and learn from what works best. It’s all about testing, measuring and tuning your product so that you can get the best results possible.

If you need help with your calls to action, or digital marketing in general, don’t hesitate to...                        ctabutton

Zeald carries out strategic management restructure

Written by Andrew Wassenaar on April 5th, 2016.      1 comments


Zeald, New Zealand’s largest website development and digital marketing company has undergone a tactical executive management restructure. After 15 years as CEO, company co-founder David Kelly will be moving into the role of Zeald Chairman.


This strategic decision has not been implemented lightly, and will see Zeald aligning with a tested ‘visionary and integrator’ business model. This approach will put Zeald in the best position for future growth in an ever changing industry.


With the organisation having reached its current size, the board and executive management felt that the often disparate roles of ‘visionary’ and ‘integrator’ should no longer be handled by one person alone. With this in mind, it was decided that leveraging David’s natural strategic and planning capabilities would be the best way to ensure that the company's vision is a key priority, and is interwoven into the very fabric of the organisation. This direction will see David focused on executing the company’s strategic plan, and moving away from the day-to-day management that an ever growing company requires.


David Kelly, incumbent CEO of Zeald says: “This move marks the next chapter in what has been a very exciting history for Zeald. Stepping into the role of company chairman is by no means an attempt to distance myself from the company. The truth is quite the opposite. I have always seen myself as more of a visionary, so completely support the decision, and am looking forward to investing myself in each individual facet of the company, developing it from the inside-out.”


While David moves into a more strategic role, Zeald’s CFO, Andrew Forsyth will be moving into the role of company general manager. Andrew will take the part of ‘integrator’ and fulfil the operational requirements of the company. Andrew has many years experience managing companies at an executive level, having been CEO of Premier Books and GM of Monarch, before joining Zeald in 2014.


“I have the utmost confidence in Andrew’s experience and ability; he is a tried and tested leader and I wish him all the best in his new role”, adds David.


This new structure will go a long way to bolstering Zeald’s existing position as a market leader and help them to stay ahead in a continually evolving digital landscape.


Customer Match with Google AdWords

Written by Andrew Wassenaar on March 16th, 2016.      0 comments

Untitled design (2)

At the end of 2015, Google announced something called ‘customer match’. Customer match is a facet of Google AdWords that allows you to target your advertising more effectively. It works by uploading a database of customer email addresses (minimum 1000) to the AdWords interface. When these email addresses are used to log in to a Google service (Google Search, YouTube or Gmail) they will be served targeted ads through the websites they are visiting. 

Customer match is an interesting form of marketing as it targets high value existing customers, as opposed to new opportunities. This can be very useful for things like reward programs. If you are marketing an airline for example, and your existing customers start searching for flights via Google search, you can use customer match to target them with advertising around air miles or the latest travel deals you’re offering. Using customer match can be tailored very specifically to customers that are most likely to click your link, because they’re already looking for something similar. If you think of traditional broad advertising as throwing a net out, customer search is more like spear-fishing. 

You may recall a similar product from early 2015 called RLSA (Remarketing lists for search ads), or ‘remarketing' . Remarketing targeted existing customers in a similar way, but got the database through different means. Instead of having a list of email addresses, it needed a tag on your website that would track visitors and install a cookie in their browser. Then Google could track the customer while they visited other websites and serve relevant ads as they browsed. Again, the minimum database size to use remarketing is 1000.

Both of these approaches have their benefits. Customer match is useful for split-testing, as it is easy to submit certain groups of email addresses to the target database, remove them to add a different group, and then compare the results. Remarketing doesn’t depend on obtaining an email address, so customers can be added to the database just by visiting your homepage, without filling out any forms. 

The question therefore is not ‘Which one should I use?’, but ‘How do I use both effectively?’. Obviously there is going to be an overlap when using both products. New email addresses that are obtained will most likely be from visitors to your website, in which case their information will be captured by both customer match and remarketing. If you are wanting to have only unique users to target, you would have to write exclusions for these lists. 

The point to take away here is that in order to maximise the potential of AdWords, you need to be constantly maintaining and tweaking the targeting. Much like a successful website, successful marketing is not something that can be left alone for months at a time. It must be dynamic, evolving with technology and with your business as a whole.

If you want to set up Customer Match, AdWords, or need help with digital marketing in general, get in touch for a free consult.

Topics: Google , Promotion

Mobile inspires local visits

Written by Emily Hall on December 14th, 2015.      0 comments

Having a mobile website isn't just to boost your website sales and enquiries. Research from Google suggesting that the relationship between digital and in-store shopping is far more connected than you might think.  In fact, having a good mobile website could lead to a better in-store shopping experience. 

The study, by Google, Ipsos MediaCT and Sterling Brands, reveals that consumers want more information and customized experiences during their shopping journey: Two in three shoppers who tried to find information within a store say they didn't find what they needed, and 43% of them left frustrated. And 71% of in-store shoppers who use smartphones for online research say their device has become more important to their in-store experience.

Retailers need not worry that customers may just use their mobile to shop on their ecommerce store. However, 3 in 4 survey respondents who find local information in search results helpful are more likely to visit stores. 

Shoppers would find this information very useful in search results:













The reality is shoppers are using their smartphones to search for items nearby so they can visit your store. Often, they will know what they are looking for and be browsing online before walking through your doors. You should use this opportunity to make your website your best sales assistant by answering the above needs. Since Google now rank those with responsive design higher in mobile search, you should seriously consider getting responsive design for your website if you don't have this already. 

need help google partner


Topics: Ecommerce, Google, Mobile

Is Facebook working for your business?

Written by Maria Lenzy on November 12th, 2015.      1 comments

According to Nielsen, 80% of NZ’s internet users are visiting Facebook. Making it the third most visited website in New Zealand. (Data from Alexa.) Given the popularity of the social network, it is no doubt why NZ businesses would be interested in Facebook Marketing. However, before you decide to spend money with Facebook, take a moment to read the following points.

1. Your audience is not your customer.

The platform is not under your control, so you need to realise that the list of fans and followers you are building are actually Facebook’s customers. Sure, they follow your business, but, Facebook has the complete control of the content visible to them. Relying on this platform for promotion alone might lead to a sudden downfall in sales.
Instead of trying to build your Facebook following, you want to use the platform to drive people to your website and perhaps sign up for your email list. Once you get those leads to your website, you will have the opportunity to offer them your services and create a life-long business relationship with them. 

2. Frustrating decrease on organic reach. 

As Facebook urges businesses to spend on advertising, organic reach has declined to 6% according to a study conducted last December. So your followers will see less and less of your page's posts on their timeline.

What does it mean to businesses?

Gone are the "glory days" of free engagement with your followers. Organic reach is the content you post to your page. However, with the recent change on FB’s algorithm the post you worked so hard on will only be visible to about 6% or less of your followers. If you want to reach more audience, then you will need to pay Facebook for ads.

3. Do fake fans really exist?

In July, BBC News released a negative report about Facebook. According to their investigation, businesses have wasted so much money on advertisements to gain “likes” from Facebook users who are not interested in their products. The same report also stated that early in 2012, Facebook admitted that up to 54 million profiles are fake. 

4. Be prepared for change! 

Facebook are aware of the power they have to show followers posts. Like Google, another big player in the online world, Facebook continuously change their algorithms, so certain types of posts get displayed more or less. For example, sometimes a post with photos is more engaging, and then the algorithm changes and posts with text and links are shown more. However, you still only will get about 6% reach through these organic methods. 

5. You can be more successful with diverse strategy

Facebook is the social media king, considering that it has a billion users around the globe. However, it’s not wise to put all of your eggs in one basket.

Using diverse strategy will provide your business with more success. you should think about website optimisation, SEO,  Google AdWords, email marketing, and other social media channels. So people who are genuinely interested in your business, see you everywhere as an expert in your industry.

If you are interested in including Facebook advertising in your overall marketing strategy, we can help you, click here to talk to us>>


2014 retail trends that could help you this Christmas period

Written by Maria Lenzy on November 12th, 2015.      0 comments

The Christmas holidays are just around the corner, but, for retailers, this holiday period is by no means a time of relaxation with the annual shopping rush providing more business challenges and opportunities. 

To try and gain a boost in sales before the pre-Christmas rush, many notable New Zealand retailers are following trends in the US, by holding sales on "Cyber Monday" or "Click Monday" on 23 November. You can get involved with the official site, or promote your own sale.

But what does December hold for retailers this year? We can look at the December 2014 Online Retail Sales Report released by BNZ, which shows how Kiwi’s love to shop online. See the infographic below. 


Topics: Ecommerce

Website Marketing 101

Written by Emily Hall on October 6th, 2015.      1 comments

webmarketing 101

"So what does marketing actually do?" As a marketer, this is a question I have been asked on more than one occasion. So for those of you who are too timid to ask; marketing is communication. Marketing connects your product or service to a potential customer. You are a problem solver, and you need to communicate that you are the one with the solution. Often in marketing you need to explain the benefits of your product. 

But here's the thing; everything that you do is marketing. From your brand, the way you answer the phone, to the images and language you use on your website. How you communicate is important, and can often be your first, and only, impression

In the past, consumers sought information through brochures and advertising. While this is still available and in some industries works quite well, there are problems using these marketing avenues. In terms of communication, this is shouting at your potential customer. There is little to no interaction between your company and the person viewing your ad. 

Using a knowledgeable salesperson is great to help you seal-the-deal, but getting the person in front of the salesperson can be challenging. 

The internet has changed the way we look for information. Consumers are now able to go to one place to find out about a business. That place? Google! As a search engine, Google has a global desktop search engine market share of 62.74%. It's possible to compare businesses and products in just a few clicks. To appear in a favourable position on Google, your business needs to have a good online marketing/promotion plan in place using AdWords and other paid search advertising. You also need to have a long-term SEO plan in place, and a good persuasive website. 

94% of internet users in New Zealand look for information about products online, World Internet Project NZ 2013. People aren't just looking to buy right then and there. They are looking for a comparison. They are looking and comparing products and services. Your website's job is to convince them to make a decision. 

Because, shopping is decision making. Your job, or your website's job, is to change someone from undecided to decided. Essentially you want to make them say yes, add to cart, fill in a form, call you for a quote. You don't want to spend time and money promoting your business using a service like Google AdWords to then have your website fail to convince your website visitor to take action. You should invest in a copywriter for your homepage and consider a dedicated landing page for your AdWords ad. 

If you are unsure where to start, we can help you. Zeald has teams of people who can assist with all the services mentioned in this article. Contact us for a free consultation. 


When a good web design is not good enough

Written by Maria Lenzy on October 6th, 2015.      1 comments

The look and feel of your web design are integral to your website's street credibility.  In fact, according to Stanford Web Credibility Research, 75% of users judge the trustworthiness of the company based on the website design, while a whopping 94% of first impressions are design related. Based on these statistics, there should be no question about how important good web design is!

However, people won't just judge your website by aesthetics alone. No matter how superb your design is, it will never be enough to achieve your desired results when you are missing the valuable features of what every web design should have.

Here are some of the factors you need to consider when creating your website’s design:

Your web design is appealing, but you aren't relevant to your audience.

The details are not the details. They make the design. - Charles Eames

It can be challenging to move beyond what just looks good. The most important details are the ones that lead your website visitor to your desired outcome. Your end-goal should be the whole focus of the design. Even if your website has the best graphics, images, colours and typography, it won't matter unless you get a result.

Your web design looks good, but you are too pushy.

The secret to creativity is knowing how to hide your sources - Albert Einstein

When you decided to build your website, you had the goal in mind to expand your business. Whether you admit it or not, your goal is to encourage people buy your products or services. But, there is a fine line between having a good persuasive website and driving away potential customers.

The secret to being persuasive without being pushy is to think about what your customer needs and how your product or service can solve their problem.

Your web design is fresh, but you lack functionality!

Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs

Web functionality is one of the crucial aspects of a good and efficient web design. But why is it so important? The answer is simple.

We determine web functionality by the way your audience interacts with your site. In other words, it would be difficult for you to build a strong relationship with your potential customers when they find it awkward to use your website. It would be easier just to leave your site when it does not work. That may sound harsh, but it’s the reality. Think about the missed sales opportunities if your add to cart button doesn't work!

Your web design is awesome, but you need valuable content!

Content is king - Bill Gates

According to Emerald Insight, 75% of web queries are expressing informational intent. So most of your visitors are visiting your website to find content that would help them solve a problem.

You can offer your customers multiple resources to answer their questions, and hopefully solve their problem through your product or service. Content can be in the following format: blog articles, videos, infographics, images, pdf reports, and other media that balances information and entertainment.

Aside from SEO purposes, providing valuable content will brand you as an expert in your industry and will mark a real and lasting relationship between you and your audience.

Your web design feels trendy, but you are not mobile-friendly!

Intuitive design is how we give the user new superpowers. - Jared Spool

Your web design should be flexible to adapt changes and to cope with the needs and lifestyle of your audience.

According to Nature World News, Smartphone use means “more brain power at your fingertips”. New technology empowers users by allowing them to stay connected to the internet and have access to online tools they need to remain active online even when they are not in front of a computer. This is made possible through the continuous development and growing usage of smartphones and tablets.

This trend challenges all website owners to extend their reach to mobile users and improve their web designs to be mobile friendly. Both Zeald, and Google, recommend using responsive design for making your website mobile friendly.

These are just some of the factors you need to consider in creating a good web design. If you want to provide a great user experience for your audience, you need to look at your website holistically.  

Hopefully, you find this article helpful in building a better and result-driven web design for your business! If you have any trouble with crafting the best design for your website, Zeald is here to help you.

Topics: Design, Persuasion

Google Partners Digital Bites

Written by Emily Hall on September 30th, 2015.      0 comments

google digital bites
As Google Partners, Zeald were  delighted to host 'Googlers' Laura Retsos & John Ball from Google Australia at an exclusive event in September 2015. The presentations were informative about how you can use Google tools to promote your website and then persuade your visitors to become customers once they hit your landing page/ website. 

John Ball,  Google AU/NZ Country Director - SMB, spoke about The NZ Digital Landscape. He covered some interesting statistics including how much mobile has changed the way we interact with businesses online. Google call these interactions micro-moments. 

Google Agency Development Manager AU/NZ, Laura Retsos, went on to talk about Your Business on Google. Laura covered the basics of Google AdWords and how Google online marketing tools can be effective for small businesses. 

Finally, Brent Kelly, Zeald Sales and Marketing Director, talked about Smart Results Online with Google. The biggest takeaway here is that you can spend time and money using all the tools Google can offer you, but still not get any results if your website doesn't convince your visitors to become customers. 

We will have video clips of the event available shortly, so stay tuned.  If you have any questions about how Zeald can help you with your online marketing or website, get in touch >>

Zeald Google Partners
L-R John Ball (Google AU), Brent Kelly (Zeald), Laura Retsos (Google AU) & Dave Cullen (Zeald)

View more images of the event


Email scam passing off as Zeald

Written by Emily Hall on May 27th, 2015.      2 comments

Email scams are designed to trick people into thinking they have come from legitimate senders. We were made aware of a current email scam that is trying to pass off as Zeald. We take this kind of trademark infringement pretty seriously because we've worked hard to build our brand to where it is today.

We just wanted to let you know that we are aware of this scam and don't be fooled into thinking this email is from Zeald or a Zeald associate. The Department of Internal Affairs is also aware of this particular scam. 

The email comes from a gmail account and uses the recipient's website address as the subject line.

The email content is as follows:

Hi, my name is Amelia and I am an online-strategist.

I would be more than happy to advise you on SEO and provide you with a detailed proposal outlining what I would be able to offer you and how I would achieve you with a first page listing for your desired keywords along with a FREE ranking report for your desired keywords.

Our pricing structure is heavily dependent on the keywords you wish to target for your website. If you can send me a list of your desired keywords I would be happy to analyse your website and determine where you are currently ranking and provide you with a detailed proposal outlining how I would achieve a first page ranking on Google for your desired keywords.

In the meantime, if you wish to have a look at our portfolio of clients please respond back to this email with your phone number and we will 
call-you back.

Look forward to your response.

Grace Hayden
Headquarters:  Level 4, 147 Parnell Road, Parnell 1052, Auckland.New Zealand 
 Other Offices: Northland | Christchurch | Wellington | Hamilton | Tauranga & Dunedin
 Global Presence: Hong Kong & China | USA | AUS | UAE | Singapore


Esther Shaves for a Cure

Written by Sarah Gleeson on April 20th, 2015.      0 comments

Esther Shaveforacure-884

Zeald client, Leukaemia & Blood Cancer NZ supports and raises funds for the 6 Kiwis a day who are diagnosed with blood cancer or a related condition. The foundation receives 75-80% of its revenue for research, support services, and information through their website. This means events they have to find creative ways for generating exposure for the cause, and fundraising. 

Shave for a Cure is their biggest campaign to generate funds each year, and this year Esther Shimmin from the Dedicated Super Support team raised her hand.  Esther was familiar with the Shave for a Cure campaign from Zeald developing the website and decided what better an opportunity to kick start her charitable year. 

For Esther, this is just the start of her year-long campaign to give back to her adopted country. To date, the Scottish native, has raised over $2400 for the cause, more than double of the Zeald participants last year, through a number of creative fundraising events, some of which included an in-office table tennis competition, and a silent auction. 

Zeald would like to thank local barber, Tara from Cut Loose for helping the cause by donating her time to shave Esther’s head. 

If you would like to donate to Leukaemia & Blood Cancer NZ, and support Esther, you can do so at


Simple and affordable shipping

Written by Emily Hall on March 20th, 2015.      0 comments

Zeald and GoSweetSpot integrate, making shipping your goods to your customers more simple and affordable. GoSweetSpot is a  courier and freight agent, they can provide you with attractive rates for services from their carefully selected domestic & international supplier partners.  The GoSweetSpot  system integrates with your Zeald website and  accesses and analyses your freight options, allowing you to optimise your order processing.

GoSweetSpot is all about introducing time and effort efficiencies, plus cost savings and visibility for you and your business.


New Zealand's Biggest  Freight Aggregator :  No other company in New Zealand integrates with as many freight companies as GoSweetSpot.

go sweet freight logos

Competitive rates for all volumes

Their software aggregates rates from numerous freight companies so you get the best rate regardless of size or destination.

Easy To Use Software

   Fast, user friendly interface takes the guesswork out of calculating freight costs
Ability to optimise the best use of these couriers and freight companies – beginning with the cheapest option appearing at the top of your screen.

Print it - Stick it - Book it

1.Pack yourself and print your despatch using your own printer OR 
2. Use a thermal printer for even faster despatching.


Stored consignment notes for quick tracking and reporting

You’ll have full visibility from the electronic reporting available, including full track and trace for all consignments, including “click of the button” POD’s with a scanned  image of the signature online.

No more buying pre-paid tickets

GoSweetSpot load linear rates for you, accessed via their system. No more paying for weight and space you’re not using. E.g. your 7 kg parcel heading inter Island would normally cost you a 10kg prepaid ticket. However, as a GoSweetSpot client you’ll only pay for 7kgs, because you pay incrementally by kilo or cubic equivalent resulting in  impressive savings.

Simplified billing process

At the end of the month you’ll receive one invoice from GoSweetSpot that covers all carriers utilised for that month. Within that invoice you’ll have full visibility of cost centre spend.


Topics: Integration

Responsive design news from Google

Written by Sarah Gleeson on March 19th, 2015.      0 comments

You may be aware that Google likes it when you have a website with responsive design. In fact, they like it so much, that they have decided to update their search algorithm on 21 April 2015, to rank websites with responsive design, higher than those who don’t have it, for searches using  a mobile device.  

EDIT 20/04/2015: The NZ Herald incorrectly reported today that websites without responsive design would be "cut" from  Google searches. They have since  amended this; "An earlier version of this article incorrectly stated that websites which did not meet the requirements for mobile could be cut from Google's search engine."  If you do not have responsive design, your site will appear lower in Google searches that originate on a mobile device. 

What is responsive design?

Responsive design  enables your website to be viewed on many different size devices such as smart phones, tablets, and laptops. The benefits of this is that your content , products and services are able to be viewed just as clearly as if the customer was viewing your website  at their desktop computer.

Some of you may have received an email about this, that will look like the following:

Responsive Design news  Google Zeald

Where to go from here?

If you have received the above email, it is a good opportunity to talk to the team at Zeald about how to go about getting responsive design. You can do this by either calling Zeald on  0508 932 748 ext 1, or email

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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. 15 years later, Zeald is one of the largest and fastest growing website design and e-business consultancy companies in New Zealand. This is the Zeald story …

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About Zeald

New Zealand
09 415 7575
1800 224 032

42 Tawa Dr, Albany, Auckland 0632