The home page is the most important page in the whole web site. It is the one page that the majority of your visitors will view. A poor homepage can destroy any chance of achieving your web site objectives, within a few seconds. A good home page is imperative for every successful web site. Your homepage should set-up the key elements necessary to close a sale or generate an enquiry (depending on what your primary and secondary objectives are).

The Six Steps to Visitor Conversion

There are six steps to any web site achieving its primary and secondary objectives:

1. Do I trust you?
    
2. Do I believe you?
    
3. Do you understand my needs?
    
4. What’s in it for me?
    
5. What do you want from me?
    
6. Is it worth it?