Website experiments lab

Experiments and investigations into website design theories and myths for improving the performance of a website.

Using various Zeald websites, the Zeald split testing tool, and following the Zeald "measure - review - tune" process, we blow the lid off various website design theories and myths; in the quest to increase website performance.

I invite you to share your feedback and involve yourself in the experiments and the interpretation of the results

If you have any theories or myths of your own that you would like to see tested, please let me know and I would be happy to investigate them for you - Please email me hamish@zeald.com

Banner Blindness

In our first experiment we test the phenomenon known as "Banner Blindness"