WEBSITE DESIGN & ONLINE MARKETING

Email me when new posts are made to this blog

Online Advertising Opportunities & Commercial Directories

Written by David Kelly on April 1st, 2008.      0 comments

There are many other online advertising opportunities, besides Google Adwords, for you to tap-into, for driving visitors to your website. Think about the following areas:
 

Specialty Search Engines

Specialty search engines focus themselves on specific niche areas. They can be an excellent source of targeted website traffic. Some examples are:

  • Shopping

  -  Yahoo Shopping (http://shopping.yahoo.com)

  -  BizRate (www.bizrate.com)

  -  PriceGrabber (www.pricegrabber.com)

  -  PriceSpy (www.pricespy.co.nz)

 

  • Local Search

  -  SearchNZ (www.searchnz.co.nz)

  -  NZS (www.nzs.com)

 

Top Ranking Websites

Find websites that are ranking highly for the keywords that you are targeting, and are not in competition with you. You may be able to approach these website owners to see if they offer Pay-Per-Impression, Pay-Per-Click, or Pay-Per-Acquisition advertising opportunities.

 

Commercial Directories


We have already covered some of the free directories earlier; but there are a number of major online commercial, local directories that receive substantial traffic. They are:

 


Each of these commercial directories charges a fee to have your company listed as part of their directory.

 

Yellow Pages

The online Yellow Pages (www.yellowpages.co.nz) offer you a number of different listings to complement your basic online and paper-based Yellow Pages directory listings:

 

  • Website Link

    $20+GST p/month

    $15+GST p/month – Priority 1 Upgrade.

 

  • Shop Site Link

    $25+GST p/month

    $15+GST p/month – Priority 1 Upgrade.


The Yellow Pages also offers banner advertising on a Pay-Per-Impression model. Talk to your local Yellow Pages representative to discuss their options.

 

UBD

UBD is one of New Zealand’s largest and most popular business directories. There is both a print based and online version of the directory. Both versions allow you to list your website address and the online version also links directly through to your website.


There are three basic options for listing on the UBD website.

 

  • Basic Listing – (Company name, address, phone, fax, e-mail, website) - $465 + GST per annum
  • Logo Listing – (Company name, address, phone, fax, email, website, company logo) - $635 + GST per annum
  • Logo & Text Listing – (Company name, address, phone, fax, email, website, company logo, 40 words of text) - $885 + GST per annum


UBD also has more advanced advertising options. Talk to your local UBD representative to discuss further options.

 

Iris

Iris is a directory for consumers. The Iris directory is run by UBD. 

There are three basic options for listing on the Iris website.

  • Basic Listing – (Company name, address, phone, fax, e-mail, website) - $285 + GST per annum
  • Logo Listing – (Company name, address, phone, fax, email, website, company logo) - $365 + GST per annum
  • Logo & Text Listing – (Company name, address, phone, fax, email, website, company logo 40 words of text) - $485 + GST per annum


Iris also has more advanced advertising options. Talk to your local UBD representative to discuss further options for advertising on Iris.

Topics: Promotion
 

Comments

logo netguide 2011logo netguide 2012logo netguide 20132014 footerlogo deloitte logo deloitte logo deloitte logo deloitte logo deloitte

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

read more
 

Connect With Us

Keep up to date with industry news, stay ahead of the competition with our helpful articles

Google Plus Facebook Youtube Twitter Linkedin
 
 

Contact Us

New Zealand
09 415 7575
Australia
1800 224 032

42 Tawa Dr, Albany, Auckland 0632

Support