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Add extra content pages for long tail search engine rankings

Written by David Kelly on November 12th, 2009.      0 comments

Using your keyword research and feedback from customers, determine further themes or topics that you could target with your optimisation efforts. Create web pages around certain themes and topics to target specific areas. For example a website selling meat may determine that many website users are searching for recipes. It makes sense to publish many pages of quality recipes. This not only provides great information for potential and existing customers but is likely to generate more traffic from the search engines.

When our customers ask us questions about websites in general we research, write and publish articles around each of these questions. This not only answers our customer’s questions and also saves time in answering that question in future, but it also provides a quality resource that users will send on to their friends and will rank well in the search engines.
Topics: Promotion


About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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