WEBSITE DEVELOPMENT & RADICAL DIGITAL TRANSFORMATION

Email Marketing
How to Create an Email Marketing Campaign
In The Benefits of Long Sales Copy on your Website we covered the merits of long copy versus short copy, and how long copy usually outsells short copy.
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Email Marketing
The Importance of Sending Order Confirmation Emails from Your Website

As soon as a customer confirms an order on your website, a confirmation email is automatically sent to them. Order confirmation emails are extremely important as they further reinforce your credibility and professionalism.


The natural tendency for many customers, after making an order, is to be plagued with fears and doubts; i.e., “I hope I did the right thing buying that”; “I hope my order arrives”, and so on. This well-recognised condition is called ‘buyer’s remorse’, and is very common.


The order confirmation email can be structured to help alleviate ‘buyer’s remorse’. Thank the customer for their order and inform them about the delivery process from this point forward. Remind them of your guarantee and provide them with contact details should there be any queries or concerns.

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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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