WEBSITE DESIGN & ONLINE MARKETING

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Proofreading Blunders

Written by Emily Wilson on June 5th, 2012.      0 comments

We are all guilty of making mistakes; especially when it comes to proofreading our work. Mistakes on your website canProofreading Blunders not only be embarrassing but cost you money too. Shoppers nabbed a real bargain at Comet, an appliance retailer in the UK, when they made a costly mistake on their online store by misprinting the price of an Aiwa hi-fi which regularly retails for £89.00, instead listing it at the amazing price of £8.43. The company lost a huge amount of money before they corrected the error.

A slightly less costly, but still embarrassing example from Air Canada was when the airline accidently used luggage stickers which stated: “This Baggage Has Been X-Rated at Point of Origin”. Oops, I guess they found the adult magazines that were hidden in the bottom of your suitcase?

Mistakes like these often come down to human-error and can happen when you are under pressure to meet a deadline. But they can sometimes just be overlooked or not fact-checked thoroughly. Some people just have a deep love for unnecessary capital letters, or enjoy over-exclaiming – it is best to stop using exclamation marks in bulk, one will suffice.

At a basic level you want to use spell check. That said; don’t rely too heavily on spell check as it won’t pick up every mistake as anyone who has made the public/pubic mistake will know. Read through your finished document thoroughly once you have used spell check to avoid the embarrassment that comes from discussing third panty insurance.

If you have a long document it can help to double-space between lines. It makes reading and proofreading easier because you can write above and below the sentences. Print a hard copy of your document - no matter how many pages. You are bound to catch more mistakes than just reading the onscreen version.

Read your work aloud to catch mistakes the eyes often gloss over and mark off mistakes with a red pen; not just for fun, a contrasting colour actually helps you spot the mistake when you make the correction later. (If you really want to you can grade your work and add a smiley face or gold star at the end!)

Get some rest and get less-familiar with your work. That means take a break; take a day, week, month away from the document. As the author you can become a little self-involved and miss errors that with fresh eyes seem so obvious!

Poor spelling on your website could cost you. Customers may be dissuaded from making a purchase from a site that has poor spelling and grammatical errors, as this reflects badly on your credibility. It pays to write copy using word processor software first to make sure it is perfect, plus you’ll have a file you can save if you make changes to your page.

Make sure your website copy makes sense. All too often people try to cram those important keywords in for SEO. Part of the sales process is to convert visitors who find your page, you will find them leaving all too soon if they can’t make sense of your text.

You should also check and double-check your emails before you hit send (same goes for Facebook and Twitter posts). Email and social media may seem like a less formal ground for communication, but if they are business related then you will want to reflect your branding and professionalism. Emails and posts can easily be forwarded or shared with others; which can land you in hot water.

One common mistake is to get recipient’s name wrong. Check their email signature for how their name is spelt, and whether they use a variation of it. I’ve been called, on more than one occasion, Emma Watson. Close, but not actually my name. It can help to keep a list of names that you have fact-checked to save time rechecking.

Take a break.

If you are using numbers, equations or calculations, best make sure they work. Same goes for graphs and other images including their caption. Often decisions about spending (or not spending) are made by graphs, calculations and prices, so they can make or break your sale.

Even if you know the difference between it’s (the contraction) and its (possessive), your fingers may not. Using the “find” function of your word processor and run a search just for apostrophe marks to help locate and catch errors.

If your work is ever changed by someone else into another format, it pays to check it before it goes live. This is especially true when booking advertising.

Don’t be afraid to ask for help. It is better to have someone at the office spot your bad spelling than a potential client! Plus if there is a mistake you can pass on the blame! Remember if you are no word-smith then it may be beneficial to hire a professional to write and/or edit your copy. Valuable advice for tattoo artists also! Google “misspelled tattoos” and you’ll see what I’m talking about.

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Integration is Easy with Zeald

Written by Emily Wilson on June 5th, 2012.      1 comments

Get your website talking to your software.Learn about Integrate Third Party Business Software with Zeald

Is your website having problems integrating with your accounting software? Are you always manually keeping track of sales from auction websites? There is a better way.

Here at Zeald we think that doing business online should make things easier, but if your website isn't communicating with your sales, marketing and accounting software then things may seem a lot harder than they should be.

Zeald websites have always been able to connect to most third-party business applications, but it was a time consuming process that was a little complicated and a therefore a little on the expensive side. But now integration is much simpler through your Zeald website, making it easier for you to manage your business.

How do we do it? Through our integration partners Zeald websites can seamlessly integrate with the most popular platforms from CRM, eCommerce, Invoicing, Email Marketing, Event Management, Project and Team Management and Accounting simplifying and optimising business processes.

This means that all your integrations, data migrations, synchronisations and data de-duplication between different software platforms are taken care of by one of our integration partners through your Zeald website.

For example, if you use accounting software, such as Xero or MYOB, a Zeald website can integrate seamlessly with the software to manage all aspects of your business from your Zeald eCommerce website transactions to auction websites like eBay and TradeMe to CRM systems like HighRise or BatchBook and many more.

Some of the information that will integrate with your accounting software:

  • Contacts - Full contact management including merging and synchronisation is supported.
  • Invoices (Accounts Receivable and Accounts Payables) - Can be created automatically from eCommerce orders, CRM deals or invoicing systems.
  • Invoice Payments - Can be automatically mapped to different bank/clearing accounts.
  • Tax Rates - All the tax rates are imported from your accounting software to allow easy application of taxes on incoming invoices.
  • Chart of Accounts - Are retrieved and can be used for generating invoices and map line items to the correct accounts.
  • Bank Accounts - Are used to match cleared payments for simplified bank reconciliation.
  • Inventory Items - Are retrieved and can be used to map and generate sales by matching them to your sold products on eCommerce platforms. New inventory items can also be created on the fly if new products are detected in other systems.

Save yourself time and money by integrating your Zeald website with your software. The applications we can connect to are updated all the time. Give Zeald a call on 0508 932 530 to see how we can help you integrate with your third-party software.

Topics: Zeald News
 

Link to more than just your home

Written by Casey Hartigan on June 5th, 2012.      0 comments

It is important for Search Engine Optimisation that you have incoming links to your website from other webpages on the internet. Links give the search engine important information about your website, so the placement of the link matters.

As we have discussed before, links are like recommendations from other websites. If these inbound links arrive at many different pages on your website you will tell the search engine that many different sites believe that your entire website is full of worthwhile content.

If, however, all your inbound links always arrive at your homepage, the search engine will be under the impression that your website is shallow, with little to offer, or that your links were generated by automation rather than the value of your site.

Read more about how Google works

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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

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