WEBSITE DEVELOPMENT & RADICAL DIGITAL TRANSFORMATION

Makeover your website this Christmas

A lot of people will be venturing to the internet this holiday season to track down the best deals. Just like putting up the tree and stringing up lights, you can give your website a festive vibe to get your online shoppers full of Christmas cheer.

You can choose to either go all out or just a quick makeover, it is completely up to you. Even a few changes can make all the difference to the shopping and browsing experience of your customer.

Here at Zeald, we make our own Christmas advent calendar that we share with our customers. While we have some fun making it, we hope that they enjoy it too and choose to visit more often. 

A Christmas quick fix

  • Add a Christmas vibe to some of your main images. This can be as simple as changing out a few images to include your products or models wearing Christmas hats. Have a look at PicMonkey for a few ideas, you can add in a Christmas feel to any image!
  • Change your display picture or cover photo on Facebook or Twitter to include a festive image. Anything that helps attract attention to your brand helps!

A more intensive Christmas do over

  • Change the colour scheme of your website home page to include green and red. People will quickly get the idea that your business is celebrating the approaching holiday.
  • christmas profile
  • Dress up your logo with a Christmas theme. Add some fairy lights to your logo, or a gift box. It may seem silly, but it will help your logo stand out from your competitors.
  • Add some Christmas specials. A ‘Christmas only’ deal creates urgency, and people feel like they are getting a good holiday bargain. People often look for Christmas deals around the big day, as financial pressure mounts; so make sure you can ease this burden for your customers.
  • Add a countdown to Christmas on your home page. People love a good countdown, it also helps to add a bit of urgency to their shopping. If you have deals going, a countdown could be just the thing to help move a stuborn customer along. 
  • Send out an email marketing campaign. You can center this around wishing your clients a Merry Christmas, and add in some of your one-off deals.
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Instagram as a recommendation tool

If you own a restaurant or sell any food related goodies, Instagram is the place to be. I’m sure everyone has seen people taking more and more photos of their food as of late. So why not make the most of this, instead of thinking it is weird. Encourage people to take photos of your food and drinks!

What better way to get it out there that you make the best chocolate mud cake, than have someone post it on Instagram with your company tagged in it. Not only will it just go onto Instagram, but it has the potential to make its way to Facebook and Twitter as well.

Of course this is not just for café, restaurant, and bar owers; but anyone with a product that can be dressed up. While this may not be a strategy for plumbers, Instagram is a great platform for getting beautiful images of your product out in the public in a natural way. This also acts as a testimonial of sorts, as customers are recommending your product or service to people like them.

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So what are my tips to get your customers snap happy?

  • Pay attention to the details. Instagram is all about looks, it may be the best cake in the world, but if it doesn’t look nice, chances are that it won’t make it to Instagram.
  • Set the scene. Put some nice decorations on the café table, or set up your store so it looks like stepping into a magazine. People will be only too happy to start snapping away.
  • Create your own #hashtag. This could be something like #Coffeekickstart@Jennys,  #Notguiltydessert, #cutestbabyclothes. It should be something short and memorable so that everyone knows that it is your company. Preferably, something that can also be spelled right. 
  • Let people know your shop is Insta-friendly. Put up signs with your Instagram name, and hashtag.

Businesses that should be on Instagram (in my opinion at least)

  • Cafes, restaurants, bars
  • Homeware 
  • Furniture 
  • Jewellery/ accessory 
  • Clothing and shoes
  • Stationary and craft 
  • Gifts
  • Beauty
  • Design
  • Athletic and sporting goods
  • The entire travel industry
  • Charities 
  • Plants and outdoors
  • Music & Arts
  • Entertainment
  • Wedding
  • Builders (photos of the great houses you have built!)
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Promotion
Kick start a contest in the build up to Christmas
 As people begin their Christmas present hunt, you want to showcase how you can meet their needs and now.
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Tag
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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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