WEBSITE DEVELOPMENT & RADICAL DIGITAL TRANSFORMATION

Persuasion
10 ways to create a persuasive and successful website

Before your website visitor is persuaded to make an enquiry or buy your products or services online they need to trust you and believe that what you're saying is true. It's easy to achieve this credibility in a store where the visitor can meet your sales staff and shake his/her hand but when you are dealing with a website, you have to look at other ways to achieve the same level of trust and credibility.

Here are 10 most effective ways to build the trust and credibility of your website:

  1. Fast-loading website: Studies show that all web pages should load in 10 seconds or less on a 56k modem, otherwise you will start losing your customers. 

  2. User-friendly layout & clear navigation: Don’t try to be unique and quirky with the structure and layout of your website – you'll confuse your visitors. Everything needs to be as simple and obvious as possible. If you want to avoid being like every other website, get your personality across by using your branding, photography and copy. 

  3. Professional website design: First impressions are extremely important - if your website looks cheap, you will destroy trust immediately. Always use an experienced website designer - don’t try and do it yourself or get your cousin’s son or even your business card designer to do it! 

  4. Testimonials are great for establishing trust and credibility. The more the merrier! Keep them in their original form– don’t fix grammatical errors. Provide contact details for the people giving the testimonial. Whatever you do– NEVER fake a testimonial– it's obvious and you will destroy your credibility! 

  5. Case studies are in-depth studies of the successful 'experience' a customer has had with your business. They are powerful trust and credibility builders - particularly for complex products and services.

  6. Awards & certifications: Has your business won an award or achieved some sort of certification? Make sure it's displayed on your website because they can be fantastic for building your credibility. 

  7. Partners: Associating yourself with a well-respected partner or affiliate is a great way of building 'borrowed credibility'. You are effectively tapping into their credibility and people will think that if you are partnered with them, then you must be credible as well.

  8. Guarantees are one of the strongest trust and credibility building elements that you can have on your website. A strong guarantee shows that you have a 100% belief in your products or services. Make your guarantee big, bold and even a little brash! Many organisations have reported that the stronger they made their guarantee the fewer claims they received against it. And the increased sales or enquiries resulting from a stronger guarantee far outweighed the one or two extra claims that they received.

  9. Privacy policy: With the huge increase in SPAM and many other invasions of the individual’s privacy, a clear, ‘no ifs or buts’ privacy policy is mandatory for any website.

  10. A detailed 'About Us' page: This is a biggie. Websites can be very impersonal so the more you can show that there is a real business with real people behind the website the better. Use photos of your business and staff, and include where possible include a bio.

Building trust and credibility is an essential part of any sales process. Implement the above suggestions and you will be well on your way to improving the ‘persuasiveness’ of your website – and it’s ability to increase the level of enquiries or sales that you achieve.

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Web Design Tips
Top 8 Marketing Trends for 2010

Over the last few years, the use of Internet and other electronic media for marketing purposes has been steadily increasing, especially as marketers have realised the cost effectiveness of using online marketing compared to traditional forms of advertising.

In a recent survey, top marketers around the world were asked "In the next three years, do you think marketing's effectiveness will increase, stay the same, or decrease for each of the following?" And their predictions are as follows:

US Interactive Marketing Forecast Survey 2010

As you can see from the survey results, social media is seen by most of the marketers as being a very effective channel over the next three years, followed by online videos and search engine optimisation.

We have summarised the top eight marketing trends to watch out for this year:

1. Social media

Unless you have been hiding from the world, you would have noticed that social media is definitely on the rise. Although Facebook started as a means to share personal information, an increasing number of businesses are using it to build their brand and protect their reputation. Twitter is another example of a place where it's all about listening to what people are saying about your brand and being an active part of the community by contributing information to your followers.

This trend will continue and blogging will be on the increase. Companies will use their expertise to write articles and blog posts, and use social media to promote them. It will also be used as a way to build a community and network with other professionals.

Search engines vs Social Networking

2. Tweet votes for SEO

Google has always strived to provide the best possible information to users and display content that comes highly recommended and suggested. The search results on Google are based around this principle so Google looks ranks results from the most trusted companies higher than the rest.

The next stage in the evolution of the search rankings is using the data gathered from Twitter. So the search results would take into account the number of recommendations a company or a person is receiving on Twitter and rank the content by this person higher on search results.

Google's biggest challenge here is ascertaining whether the Twitter user making the recommendation can be trusted.

3. Personalised search

If you rank well on search engines and earn solid traffic through to your website from the rankings, it will become even harder to unseat you from this ranking. This makes it even harder for start up companies to rank higher as the well established, well performing sites will stay where they are.

To overcome this challenge, it is also predicted that there will be an increase in Pay Per Click (PPC) advertising, because Google might start rewarding companies that get click-throughs from PPC campaigns.

With more people spending time online, 'online branding' will become more important - companies will invest more in online branding. Currently only 6% of branding dollars are spent online, which is very small when you take into account the proportion of time people are spending online these days compared to driving or watching TV.

4. Faster load times

Google has already talked about the importance of speed on the web, and how they want to do everything they can to make the web a faster place. So it is fair to assume that Google will begin taking the speed of a page download into account when ranking results. So if you want your page to rank higher on search results, the loading speed will also become a factor.

Loading speed is also an important factor with mobile phone browsing because users on the go will not have the time to wait for a slow loading website. Research already shows that majority of web users will leave a site if it takes longer than 8 seconds on a 56k modem. With mobile phone browsing, we can safely assume that this window will be even smaller. So doing everything you can to make your pages load faster will become the way of the future.

5. Two-Engine World


The picture explains it all really.. If you are considering an online Adwords campaign your best options are to go with Google or Yahoo.

6. More queries but less traffic

Search engines are starting to give answers to users' questions without them having to leave the search engine page to another website for answers. This makes for a better user experience and return visits because it speeds up the process of getting answers. This means that as more search engines provide instant answers without the users having to click through to the websites, the less traffic companies will see coming through to their sites. 

Inline search results

7. Conversion Rate

Improving conversion rate is the best way to ensure increase in revenue. Basically you have spent all this time and money in advertising and promotion to get people visiting your website, and if they are not taking the action you want them to take it's all going to waste. Improving conversion rate is the most under-utilised marketing activity, yet it can give you the most return on investment.

In 2010, this will become a bigger focus as coming out of recession, it is now time for companies to assess their spend and see what activities are giving them the value and also what activities are increasing awareness.

Conversion rate is not just about having a marketing activity in place and testing it once, it's about having a process in place that slowly improves your conversion over time. It about making regular and incremental changes across the board to start seeing the return on investment.

Zeald has a large focus on conversion rate and has a proven process in place to help companies improve their return on investment. Talk to one of our E-Business Consultants to find out how you can improve the conversion rate of your website.

8. Email marketing

2010 will be a year where marketers will continue to rely on this channel because everyone is becoming more aware of the importance of establishing and maintaining good relationships with customers.

Marketers will get more experimental and original with content and tone of emails in order to engage customers and compete with social media. For example, the popular publishing platform Squidoo sends out very quirky and humorous newsletters to get the attention of their customers.

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Web Design Tips
Top 8 Online Trends for 2010

Are you wondering what the web will be like in 2010? Here are the top eight predictions for the trends to look out for this year:

1. Mobile browsing

It's becoming increasingly common for people to own cell phones that offer web browsing. This trend will only become more prominent as phones with better browsing functions become available. And due to this increased usage, it is predicted that internet access through mobile phone will get faster and cheaper so users can enjoy instant gratification - they can jump on Google search to get answers or email people on the go. No need to wait till you get to a computer anymore.

The limitation with this trend is that the screen on traditional mobile phones are too small for general internet browsing. And since there are hundreds of popular websites out there, it is not plausible to expect all websites to have special 'cell phone' size screens available. So instead, companies like ASUS are already experimenting with flexible screens that can be folded open to a bigger size.

The mobile browsing phenomenon also poses a challenge for website design as the design needs to be optimised for smaller screens but also needs to keep in mind the fact that more users are browsing the web on computer screens with higher resolutions than ever before.

2. Realtime Bigtime 

We have all seen the social networking storm - with the use of sites such as Facebook & Twitter, we now expect and demand our interactions to be immediate and in realtime. We expect that when we want to talk to someone, we can instantly engage in a conversation, not in a day or two. This means that if your customers want help or information, their expectations are now altered, they want to hear from you straight away.  

Businesses will continue to increase their investment in online communities and social media like Facebook & Twitter because these communities and their voices can no longer be ignored. And not to mention if you have a disgruntled customer, gone are the days where they would tell 10 people about their experience. Bad experiences now simply get posted on sites like Facebook and Twitter for hundreds of their friends and followers to see. Therefore, it will become necessary for companies to start engaging in a discussion with their customers rather than just than one way communication like traditional advertising. And marketing will begin to drive this increased investment in social media.

Another trend to look out for is real-time collaboration through applications such as Google Wave, which a merge of instant messaging with e-mail and facebook. Wave is a platform for getting things done together so you and your colleagues can work at the same time sharing information, working on the same documents, using instant messaging services and social networking.

3. Content 'curator' 

The biggest challenge of recent times has been the large volume of content available on the web, and it is growing a lot faster than our ability to consume it. And experts predict that in the near future, the content on the web will double every 72 hours! So we are pretty much at an 'information overload' stage - which brings up the question, how can companies like Google source the right information for us?

Google Search and News currently uses complex algorithms that give the highest ranking to websites with the most relevant content and also websites that are trusted. But this falls short of personalisation, meaning it doesn't take into account our personal preferences and slants.

In 2008, the answer to this challenge revealed itself: your friends are your filter. With the launch of 'Facebook Connect' program, Facebook allows sites to offer content personalisation based on the preferences of your network. So say you have a network of friends that like cars, some of the content around your Facebook page will relate to this particular interest. 

And now Google's Social Search experiment is investigating whether web searching can be improved by using information learned from your friends on Twitter, Facebook, Digg and the rest. So when you search for a particular topic, the results on the page will include posts that your friends or family have put up on the subject. Increasingly, your friends are becoming the curators of your consumption, from the links they direct you to the web, the movies you watch, books you read and TV shows that you are into.

A Google search for 'New Zealand' shows content from your friends

4. Location Location 

Fueled by GPS in modern smartphones, location-sharing services like Foursquare, and Google Latitude are suddenly becoming popular. With these location-sharing services, people are able to use their phones to tell their friends exactly where they are and get recommendations on where to visit and what to do in the area.

These new services also open up a whole new type of usage like getting a coupon or a review from your friend for a cafe right where you are. And since you know exactly where your friends are at anytime, you can also meet them for a coffee.

It's a new layer of the Web. Soon, our whereabouts might optionally be added to every Tweet, blog comment, photo or video we post.

5. Mobile payments

Much of Asia has already embraced the mobile payment technology but other places like U.S. in particular, have lagged. In 2010, there is reason for optimism: big players like PayPal and Amazon are starting invest in the mobile payment opportunities. So users can now purchase things on the go, especially for items such as concert tickets and bidding on auctions, this service will become very popular.

Another newcomer Square, founded by the creator of Twitter, allows merchants to accept payments via Apple's iPhone. What this means is that now when you have an expo or a conference, you no longer have to worry about having an eftpos machine at hand, you can just use this new little add on to the iPhone to swipe credit cards or eftpos cards for payment.

6. Privacy Erosion 

We're all reality stars now, on Facebook, Twitter etc., where we display and maintain our personal brands. This means is that now we are voluntarily giving up our privacy through social media applications like Facebook and Twitter, where there is an option to allow all content to be public.

Likewise with location based devices such as phones with GPS, we are giving out more information to public about where we are at all times.

7. The Cloud 

Cloud will become a bigger trend this year. What this means is that you no longer need to save your files and applications onto your computer or desktop. They instead exist on servers online, which you pay per user and pay for as much space as you use  (know as "the cloud"). This makes our data accessible from anywhere in the world without having to take your computer with you. It also allows collaborative work so no need to save versions of files and applications. You and your colleagues can simultaneously work on the same data.

Next year will also see the launch of Google's Chrome OS, a free, web-based operating system that will pose a big threat to the likes of Microsoft Office. This web-based system will be free, require smaller disc space and will not have the long boot time that normal operating systems have. 

Google Docs on Cloud

8. Web 3.0

There is already talk of the future of a semantic web where computers will become learning  machines, not just calculators or machines that can understand patterns. This means that the computers can be taught to understand meanings of words.

Google is already starting to allow websites to set attributes to specific parts of the web page content, which means that the search results now have 'rich snippets' of information. Like for example if you are searching for a restaurant, you can click the 'options' button in Google search and have specific information under each result show up, for example reviews from other people, so you know exactly which one of the results is the most relevant to your search. So you can specify event dates, product ratings, prices, company contact details for you product.. it's just the beginning.

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Measure
Tall Poppy - Homepage Split Test
When we redesigned the Zeald website, we wanted to test a radical redesign. We wanted to convey our company's USP, which is 'Smart Results Online' - helping you achieve amazing results online.
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Promotion
How to use Twitter effectively for your business

Twitter is a powerful social networking service that allows anyone to say anything about anybody in 140 characters or less – this includes spaces and all punctuation. The short posts, known as 'tweets' and are delivered to other users that have signed up to receive them. By default the messages are published publicly, but this can be changed by the user if they choose to restrict delivery to just their community.

What is unique about Twitter?

Twitter is unique because the text-based posts can be no longer than 140 characters. It was designed this way to work with mobile phone text messages (SMS), so users can update anytime, from anywhere. In a way, Twitter is used in a similar manner to instant messengers like MSN, but the majority of posts are published to the world and recorded for anybody to find at a later date.

So where does Twitter fit in the social networking landscape?

The public nature of Twitter means that it is less about family, and unlike LinkedIn, it is used more by regular people than businesses. It is “what are you doing right now” type of messaging but people are using it for a lot more than that. Twitter has become the way to instantly share links, reviews and comments about experiences people are having so it has become an information hub on a wide range of topics.

People are also using Twitter to research information that will help them with their jobs and to discuss and review services and products before buying them. Twitter is also being used to voice concerns and complaints in a public forum about individuals or companies. On the other hand, it is also used to share and inform the community about good experiences.

In fact, Twitter has become so popular for sharing experiences that on any given day, the average number of Tweets on twitter.com is now around 3,000,000! 

An alternative to Google?

This has become a valid question because Twitter, like a Google search listing, is a directory of links. Twitter listings are also short and sharp, which is very similar to a Google search results page. In fact each post is like a personalised Metatitle. But it is different in that the links are personally recommended by friends, colleagues or simply like minded individuals.

Twitter is being used as an alternate method for finding information on the Internet. Twitter posts are timely, relevant, of good quality and not influenced by businesses or advertising. It is honest and transparent.

So what does this mean for business?

Twitter allows you to interact with public while increasing brand awareness. The primary objective of this medium is to manage a company's brand online. In a way it has revolutionised branding. For the first time, it allows companies to respond and discuss issues openly with their customers and potential customers.

This also means that you can get instant access to what people are saying about your brand, people and service and use that information to manage your online reputation.

It can also increase traffic. Social networks have taken over email in terms of popularity.

You can write articles and announce them with Twitter. Since you only have 140 characters to post a message, there is no way you can tell a story. All you can do is post a link to the information and provide a summary as to what the information is about. Twitter works really well with a blog. If you would like to broadcast a message to your followers, use your blog (or dedicated area on your website) to convey the message and use Twitter to broadcast it.

Users opt in by 'following' to be your friend and see your messages. This means your messages will be targeted specifically to people who are interested in your product or service. It's a great way to make announcements to loyal customers.

Twitter is also a great way to network with others in your industry or others who share your interests.

Tips for effective Twittering

Twitter is about networking, learning, helping and most importantly listening. Be active in the community and participate in discussions.

To get started

  1. Build an account and link your profile to your company's website. That will give you more chances to get visits to your site. And where possible, introduce your work colleagues to other twitter users. Likewise, post a link to your Twitter profile from your website – Twitter is all about building a community.
  2. Add a clear picture of yourself and personalise your page. Remember this is about a personal brand, users want to know you and see you.
  3. Set yourself objectives. What are you trying to achieve from this tool? For example, do you want to promote your brand or find out what people are saying about your brand or simply build a network?
  4. Find people to follow. Start with your friends, family and your work colleagues. Then find New Zealand’s 'most powerful tweeters'.
  5. Use Twitter Search to listen for your name, your competitors' names and words that relate to your space. By listening you will know if you are achieving your objectives.

What to Tweet?

  1. If you want to use Twitter effectively, don't make the mistake of answering the question, “What are you doing?”. Instead answer the question, “What has your attention at the moment?”
  2. Point out interesting things in your space, not just things about you.
  3. Commenting on other users’ tweets, and retweeting what others have posted is a great way to build a community. Learn the Twitter lingo to find out how you can do this.
  4. Talk about what other people are doing as well. This may not directly help your business but shows that you are human and that you are interested in events that not just 'work-related'.
  5. Share links to neat things in your space so you are actively contributing to the Twitter community. Remember to make every Tweet count.
  6. If someone says something negative about you or your brand, don't get defensive or just apologise. Offer help and useful tips instead.
  7. Steer clear of becoming a 'salesperson' on Twitter as most people will see through this and tune out. You will have a lot more success being a 'real person'.
  8. Promote your colleagues and employees, not just your business. Social media is about people connecting with people and your followers want to know hear about human-related things.
  9. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link. And make it useful.
  10. Ask questions. Twitter is a fantastic way to get opinions.
  11. Follow interesting people. If you find someone who tweets interesting things, see who they follow, and follow them. You can always 'unfollow' someone if their Tweets are not relevant to you.

Make it efficient

  1. Remember you don’t have to read every tweet and you don’t have to reply to every tweet directed to you (try to reply to some, but don’t feel guilty). Twitter can be time consuming and if you spend all your time on Twitter, your employer will surely find out!
  2. Use direct messages for one on one conversations if you feel there’s no value to the entire Twitter community.
  3. Use third party clients like Tweetdeck and Twhirl, which make it a lot easier to manage Twitter.
  4. Learn quickly to use the URL shortening tools like TinyURL. It helps tidy up your tweets. If you use a third party client like Tweetdeck, the URLs can be automatically shortened.
  5. If someone says you’re using Twitter wrong, forget it. It’s an opt out system. They can unfollow if they don’t like what you're saying.

Things not to do

  1. Make sure that you’re avoiding overly repetitive tweets (or too many RT’s).
  2. Remember this is your personal brand. Avoid creating arguments and flaming users.
  3. Be very careful what you announce and who you are announcing it too. Check out this famous case of a girl who Tweeted before she started her new job.

Happy tweeting!

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Social Media
What is Social Networking?

Everyone is talking about it. Everyone is doing it. So what is social networking?

In simple terms, social networking is building an online community of people who share common interests or are interested in finding out about the interests of other people. Majority of social networking is done using the social media services available online for free.

And why should you care about the social media frenzy?*

  • Because 2/3rds of the global internet population visit social networks
  • Because visiting social sites is now the 4th most popular online activity – ahead of personal email
  • Because time spent on social networks is growing at three times the overall internet rate

Still not convinced? Watch this short video on Social Media Revolution to help you understand the power of social media in the world today.

Common social media options

Twitter is a social networking device that allows users to send and read other users' updates, which are known as 'Tweets'. Tweets are typically short and sharp as they can only be up to 140 characters in length and most messages by default are published publicly. This service is widely used by businesses to launch campaigns and to increase brand awareness. Twitter is also great for posting reviews and comments so it can be used a powerful platform for improving customer satisfaction by being able to directly listen to what the customer is saying about your brand. To find out more about using this tool read our article on 'How to use Twitter effectively for your business'.

Facebook has become an extremely popular tool for individuals to connect with friends and family online and share personal information such as pictures, social events and birthdays. Facebook can also be used to connect with customers. Tips on how to use it for your business.

LinkedIn is a professional tool used by businesses to network online. Individuals can use it to build an online portfolio by listing their work experience and gathering references so companies can use it as a tool to hire staff. But it is really only used by businesses and does not reach customers.

Then there is Bebo which is like Facebook but largely used by teenagers to share gossip and personal information.

Myspace was one of the first social networking sites, though over time it has lost a lot of its popularity to Facebook. It is still being used by musicians as a way to promote their albums and concerts.

Youtube and Flickr are designed for sharing images and video. They offer free space where users can put up holiday pictures or videos of things they are interested in. This medium is less about the conversation and dialogue.

Delicious was designed as a simple tool that allows users to categorise and save their favourite web links to one centralised online space and share them with other like minded people around the world.

*(Stats taken from Nielson, Global Faces & Networked Places, 2009)

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Search Engine Optimisation (SEO)
How to write good anchor text
Anchor text is the visible, clickable text of a "text link" on a web page and is often made obvious with an underline, a blue colour or both.
Good anchor text will give visitors and search engines an “idea” for what the page being linked to is about.

Writing good anchor text makes it easy for website users to navigate and will also help with the ranking of a web page in the search engine results.
For example if someone liked this article they could link to it with the following anchor text:
Read this great article from Zeald
Unfortunately this does not let the search engines or the users know what the article is about. A better way to construct the same link might be:
Read this great article from Zeald about how to write good anchor text

Good for the users

Quick navigation - When users navigate a website, they will often “scan” a page looking for information of interest to them. By describing the page we link to in the anchor text, we make it easy for users to navigate to the areas they are interested in.
It is not helpful when all the links on a page say “click here” The user is forced to read the context of the link, or the text around the link to learn where it might take them.....often the user may not have the time or patience to do this.

Confident navigation - Descriptive anchor text in a link helps the user feel confident in their navigation. If all the link says is great article, the user will be unsure whether it is of interest to them, or if it will answer their question. It is very frustrating for the user when you force them to “guess” where the page will take them and even more frustrating when they guess wrong.
Of course when we don’t tell users to “click here” we need to make it obvious that they can “click here” We need to ensure that the link is obvious. Nothing says “link” like electric blue text with an underline. But sometimes more subtle variations will also suffice.

Good for the search engines

Inbound links build the trust and credibility of a web page when they are “judged” by a search engine during the ranking process. The text used around and within a link is very important for the search engine to determine the subject matter of the page that the link is connected to.
A good example of this is Google bombing. Google bombing is internet slang for an attempt to raise the ranking of a page in Google search results, using the Anchor text of external links (for humorous or malicious reasons). The most famous case targeted the phrase “miserable failure” and linked to the biography page of George Bush on the White House website.
Write good Anchor Text
When a user searched for “miserable failure” on Google they could find the official biography of George Bush at the top of the results page. Due to a targeted Google bomb
 

So how do we optimise our anchor text for the search engines?

Use good keywords. It is a waste of time optimising a page using a search terms that no one searches for, just as it is a waste of time optimising a page for an extremely competitive search term that would be impossible to gain a first page rank.
As is the case for most search engine optimisation efforts, you need to carefully research the keywords you want to target. You need to determine the search terms that will generate the greatest amount of conversions for your website business, and of course that you will be able to achieve a high ranking for.

Learn more about how to find the best keywords. Did you see what I did there?

Don’t use the same anchor text for all inbound links. Try to use variations of your anchor text. Mix it up. Google are continually looking for “spam” websites, and nothing says “automated links” than keyword stuffed repetitive link text.

It can be a subtle difference and should fit the context of the page that the link appears on. Try replacing some less important keywords or using plural. For example:
A great article explaining how to write good anchor text
Or like this
A great article about optimising your anchor text

The links should appear natural. That is what Google is looking for.

External links and internal links

We need to incorporate our search terms in the anchor text of the links that point to the page. By links we mean both the internal links within your own website and also the external links from other people’s websites.

Internal links are easy, but getting backlinks has got to be the greatest challenge of Search engine optimisation, especially backlinks that have meaningful anchor text.

You will have more control posting links to directories, forums and paid advertising, but outside these more obvious methods, we lose that control and it becomes much more difficult to dictate your anchor text.

But that is a separate article.....
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The Importance of Having a Clear Vision and Goal for your Web Site
If you don't know what you are trying to achieve with your web site design then you will probably achieve … nothing!

Just as your company (hopefully) has a clear vision of where it wants to be in the future and what it wants to develop into - your web site design also needs to have a clear vision.

The vision for your web site design should be aligned with your company’s overall vision.

Ask yourself:

  • what is the vision for this web site design?
  • why are we getting a web site?
  • what is the purpose of your web site design?

Next, think, what are the goals for this web site design? Be specific. What do you want to achieve through a web site? Think about the following areas:

  • Enquiries
  • Sales
  • Brand development
  • Business efficiency

Put specifics on everything. How many enquiries or sales would you like to generate through your web site? What would make your web site an amazing success? Many people decide to get a web site without defining the reasons behind their decision. Once again, know exactly what you are trying to achieve!

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Web Design Tips
Convert Pantone Colours to RGB
We are sometimes asked to use a Pantone® color in a website design. We use the following colour conversion chart to convert Pantone® spot colors to RGB color values (Red/Green/Blue) and Hexadecimal color values.
source: http://www.seoconsultants.com

PMS     R       G       B       Hex     Colour
100     244     237     124     #F4ED7C       
101     244     237     71      #F4ED47       
102     249     232     20      #F9E814       

103     198     173     15      #C6AD0F       
104     173     155     12      #AD9B0C       
105     130     117     15      #82750F       
106     247     232     89      #F7E859       
107     249     229     38      #F9E526       
108     249     221     22      #F9DD16       

109     249     214     22      #F9D616       
110     216     181     17      #D8B511       
111     170     147     10      #AA930A       
112     153     132     10      #99840A       
113     249     229     91      #F9E55B       
114     249     226     76      #F9E24C       

115     249     224     76      #F9E04C       
116     252     209     22      #FCD116       
116 2X  247     181     12      #F7B50C       
117     198     160     12      #C6A00C       
118     170     142     10      #AA8E0A       
119     137     119     25      #897719       

120     249     226     127     #F9E27F       
1205    247     232     170     #F7E8AA       
121     249     224     112     #F9E070       
1215    249     224     140     #F9E08C       
122     252     216     86      #FCD856       
1225    255     204     73      #FFCC49       

123     255     198     30      #FFC61E       
1235    252     181     20      #FCB514       
124     224     170     15      #E0AA0F       
1245    191     145     12      #BF910C       
125     181     140     10      #B58C0A       
1255    163     127     20      #A37F14       

126     163     130     5       #A38205       
1265    124     99      22      #7C6316       
127     244     226     135     #F4E287       
128     244     219     96      #F4DB60       
129     242     209     61      #F2D13D       
130     234     175     15      #EAAF0F       

130 2X  226     145     0       #E29100       
131     198     147     10      #C6930A       
132     158     124     10      #9E7C0A       
133     112     91      10      #705B0A       
134     255     216     127     #FFD87F       
1345    255     214     145     #FFD691       

135     252     201     99      #FCC963       
1355    252     206     135     #FCCE87       
136     252     191     73      #FCBF49       
1365    252     186     94      #FCBA5E       
137     252     163     17      #FCA311       
1375    249     155     12      #F99B0C       

138     216     140     2       #D88C02       
1385    204     122     2       #CC7A02       
139     175     117     5       #AF7505       
1395    153     96      7       #996007       
140     122     91      17      #7A5B11       
1405    107     71      20      #6B4714       

141     242     206     104     #F2CE68       
142     242     191     73      #F2BF49       
143     239     178     45      #EFB22D       
144     226     140     5       #E28C05       
145     198     127     7       #C67F07       
146     158     107     5       #9E6B05       

147     114     94      38      #725E26       
148     255     214     155     #FFD69B       
1485    255     183     119     #FFB777       
149     252     204     147     #FCCC93       
1495    255     153     63      #FF993F       
150     252     173     86      #FCAD56       

1505    244     124     0       #F47C00       
151     247     127     0       #F77F00       
152     221     117     0       #DD7500       
1525    181     84      0       #B55400       
153     188     109     10      #BC6D0A       
1535    140     68      0       #8C4400       

154     153     89      5       #995905       
1545    76      40      15      #4C280F       
155     244     219     170     #F4DBAA       
1555    249     191     158     #F9BF9E       
156     242     198     140     #F2C68C       
1565    252     165     119     #FCA577       

157     237     160     79      #EDA04F       
1575    252     135     68      #FC8744       
158     232     117     17      #E87511       
1585    249     107     7       #F96B07       
159     198     96      5       #C66005       
1595    209     91      5       #D15B05       

160     158     84      10      #9E540A       
1605    160     79      17      #A04F11       
161     99      58      17      #633A11       
1615    132     63      15      #843F0F       
162     249     198     170     #F9C6AA       
1625    249     165     140     #F9A58C       

163     252     158     112     #FC9E70       
1635    249     142     109     #F98E6D       
164     252     127     63      #FC7F3F       
1645    249     114     66      #F97242       
165     249     99      2       #F96302       
165 2X  234     79      0       #EA4F00       

1655    249     86      2       #F95602       
166     221     89      0       #DD5900       
1665    221     79      5       #DD4F05       
167     188     79      7       #BC4F07       
1675    165     63      15      #A53F0F       
168     109     48      17      #6D3011       

1685    132     53      17      #843511       
169     249     186     170     #F9BAAA       
170     249     137     114     #F98972       
171     249     96      58      #F9603A       
172     247     73      2       #F74902       
173     209     68      20      #D14414       

174     147     51      17      #933311       
175     109     51      33      #6D3321       
176     249     175     173     #F9AFAD       
1765    249     158     163     #F99EA3       
1767    249     178     183     #F9B2B7       
177     249     130     127     #F9827F       

1775    249     132     142     #F9848E       
1777    252     102     117     #FC6675       
178     249     94      89      #F95E59       
1785    252     79      89      #FC4F59       
1787    244     63      79      #F43F4F       
1788    239     43      45      #EF2B2D       

1788 2X 214     33      0       #D62100       
179     226     61      40      #E23D28       
1795    214     40      40      #D62828       
1797    204     45      48      #CC2D30       
180     193     56      40      #C13828       
1805    175     38      38      #AF2626       

1807    160     48      51      #A03033       
181     124     45      35      #7C2D23       
1810    124     33      30      #7C211E       
1817    91      45      40      #5B2D28       
182     249     191     193     #F9BFC1       
183     252     140     153     #FC8C99       

184     252     94      114     #FC5E72       
185     232     17      45      #E8112D       
185 2X  209     22      0       #D11600       
186     206     17      38      #CE1126       
187     175     30      45      #AF1E2D       
188     124     33      40      #7C2128       

189     255     163     178     #FFA3B2       
1895    252     191     201     #FCBFC9       
190     252     117     142     #FC758E       
1905    252     155     178     #FC9BB2       
191     244     71      107     #F4476B       
1915    244     84      124     #F4547C       

192     229     5       58      #E5053A       
1925    224     7       71      #E00747       
193     219     130     140     #DB828C       
1935    193     5       56      #C10538       
194     153     33      53      #992135       
1945    168     12      53      #A80C35       

1955    147     22      56      #931638       
196     244     201     201     #F4C9C9       
197     239     153     163     #EF99A3       
198     119     45      53      #772D35       
199     216     28      63      #D81C3F       
200     196     30      58      #C41E3A       

201     163     38      56      #A32638       
202     140     38      51      #8C2633       
203     242     175     193     #F2AFC1       
204     237     122     158     #ED7A9E       
205     229     76      124     #E54C7C       
206     211     5       71      #D30547       

207     186     170     158     #BAAA9E       
208     142     35      68      #8E2344       
209     117     38      61      #75263D       
210     255     160     191     #FFA0BF       
211     255     119     168     #FF77A8       
212     249     79      142     #F94F8E       

213     234     15      107     #EA0F6B       
214     204     2       86      #CC0256       
215     165     5       68      #A50544 
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Web Design Tips
3 Reasons Not To Put Music On Your Website
Sites with music are neither quick nor convenient. A few years ago they may have been the rage, but today music or voice playing on a website is somewhat dated.
It won't work, and chances are you will annoy your customers and they will be relaxing with a competitor where things are more peaceful.
Why is noise such a bad idea? We could fill pages, but here are the top three reasons:

1. It will slow down your site. Waiting for your music file to load will add to the daily stress of a website user as opposed to relieve it.

2. It will embarrass and annoy your visitor. Often website users access a website from work. With a normal silent site, one may efficiently and quietly multi-task. But a blast of music (you never know where the volume is set) will alert the guy in the next room or professor in the midst of a lecture that the user is surfing. That's when the user vows never to visit your site again!

3. Chances are the visitor will hate your music. Do you really know what each of your visitors would like to hear at the moment of their visit to your site? Even the Itunes website does not play music.

Adding these kinds of extras to a website really sends the message that you are not thinking about the user's experience. There is no reason that your site can't be just as elegant without music. The form of your website should follow its function. If your function is to give users information about your business or an efficient way to transact business with you, it's hard to justify the kind of tinny, repetitive website music that makes the "off" or "close" button the most used icon on your website.

Thanks to www.spaboomblog.com for this great article
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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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