WEBSITE DEVELOPMENT & RADICAL DIGITAL TRANSFORMATION

Ecommerce
Delivery Arrangements for an Effective E-Commerce Web Site

Delivery is an important part of any web site plan. How will the goods or services be delivered to the customer? Internet shoppers are becoming very savvy. They are aware that the shipping and handling can add a substantial amount to the total cost of their purchase. Therefore, this process needs to be handled with care. There are a number of different ways that delivery costs can be charged:

  1. Free Delivery!

    We recommend this method for an e-commerce web site wherever possible - with a prominent highlight on the homepage that says FREE DELIVERY! Online customers do not appreciate having to go through almost the entire shopping process (product selection, order submission etc.) before finding out what their delivery charges will be. They are often wary of, and discouraged from purchasing on the Internet, for fear of incurring costly shipping charges, as well as being confused by additional charges for rural, Saturday or special deliveries.
     
  2. Delivery rate based on delivery address

    This delivery method works well. It rewards bulk orders and covers the cost of small orders via your web site. You don’t need to do complex calculations based on the weights or volumes of each product and you do not need to store the weight or volume of every product.

    Example:

    Delivery Area

    Cost
    Auckland
    $5

    North Island

    $10

    South Island

    $20

     
  3. Delivery rate based on product price or number of products

    This delivery method works well for shops that sell a range of products of similar size, shape and price - where the delivery cost is similar. It can reward bulk orders and covers the cost of small orders. You don’t need to store and manage the weight or volume of every product and it is simple for customers to understand.

    Example:

    Product price or number of products

    Cost

    $0 - $20

    $5

    $20 - $30

    $10

    $30 - $40

    $15

    $40 - $50

    $20

    $50 +

    Free

     
  4. Custom shipping (Delivery rate based on the product weight / volume / price / number of products and the shipping address and express options)

    This delivery method is technically difficult to set up on a web site and requires a large amount of extra information to be loaded about every single product or service (as often you will need to store the weight or volume for every single product). It can also be very confusing for a customer. Make sure you approach it with care and use it only when there is no other possible option.

    Example:
    Service
    Area

    Weight / volume / price / number of products

    Cost

    Standard delivery

    Auckland

    0 - 2 kgs

    $5

    2 - 3 kgs

    $10

    3 - 4 kgs

    $15

    North Island

    0 - 2 kgs

    $7

    2 - 3 kgs

    $12

    3 - 4 kgs

    $17

    South Island

    0 - 2 kgs

    $10

    2 - 3 kgs

    $15

    3 - 4 kgs

    $20

    Express delivery

    Auckland

    0 - 2 kgs

    $10

    2 - 3 kgs

    $15

    3 - 4 kgs

    $20

    North Island

    0 - 2 kgs

    $12

    2 - 3 kgs

    $17

    3 - 4 kgs

    $22

    South Island

    0 - 2 kgs

    $15

    2 - 3 kgs

    $20

    3 - 4 kgs

    $25
Read More...
Ecommerce
Tax and your ecommerce Web Site

When selling internationally you do not charge GST (tax). This does not change when you are selling online via your web site. 


In order to facilitate this effectively it is recommended that international merchants separate the GST portion of product prices. The Zeald E-business Suite (ZES) will then automatically remove the GST amount if the billing address is outside of New Zealand. 

Read More...
Ecommerce
Setting up a Payment Gateway for your ecommerce Web Site

Real-time Automatic credit card transaction processing by a website is achieved through a Payment Gateway

When a credit card order is placed through a website using a payment gateway, the credit card details are sent securely by the website directly to the payment gateway. The credit card details are then verified by the payment gateway through a direct connection with the users bank to validate and check for available funds. Once these details have been checked and OK’d the transaction is processed and completed, the funds are automatically transferred to the merchants account.

“Direct Payment Solutions” are the only certified gateway to have seamless connectivity for settlement into every New Zealand Bank.

Who are Direct Payment Solutions DPS?

DPS are a Payment and Billing Service Provider and the only certified gateway to have seamless connectivity for settlement into every bank in NZ, the 4 majors in Australia and Citibank in Singapore. DPS develops software which processes credit card transactions, in real time.

DPS evolved from CSD; the software development company which produced and certified several leading processing solutions, including the OCV Server, which was subsequently, licensed to Ingenico, ANZ and St George banks in Australia and PC Eftpos – the first integrated Windows POS / EFT-POS solution. In 2000 the PC EFTPOS technology was spun off in a multimillion-dollar deal to the ANZ bank and DPS replaced the legacy OCV Server with a next generation, zero hardware solution - Payment Express™.

STEP 1. Business Merchant Account

Before setting up a Payment Gateway a Business Merchant account must first of all be established with the bank that you wish to have all web transactions processed into. This will allow you to process Credit cards directly into your Bank account
You will need to approach your bank directly and ask them to arrange a “Business Merchant Account”

If you are a retailer or already process credit cards you will likely already have a Merchant account setup with your bank.

If you do not already have a Merchant account, you should talk to your bank and complete both Step1 and Step 2 at the same time.

STEP 2. Merchant Facility

With the Merchant account in place, the next requirement is a “Merchant Facility” This function will allow the DPS Payment Gateway to connect directly to your bank account and deposit the funds of any orders processed through your website

You will need to approach your bank directly and ask them to arrange a “Merchant facility”

Depending upon the different “Card types” that you would like to offer your clients to pay with, you will need to arrange a “merchant facility” with one, or a combination of the following “acquirers”

If you want to accept Visa and MasterCard, you will need to contact either: ANZ (NZ), ASB, BNZ, NBNZ or Westpac (NZ).

For American Express and JCB cards, you will need to apply for a merchant facility with American Express in their local country. To accept Bankcard, please contact either ANZ or Westpac. To be able to process Diners, please contact Diners directly.

DPS can also authorize Farmers card in NZ; please speak to Farmers Merchant services about this process for more information.

Please make sure to advice your banking representative that you are using Payment Express and that you need an ‘electronic merchant number’ (sometimes called: ETSL number, Eftpos number or Terminal ID) for DPS to process transactions.

Step 3. Confirm your DPS Price Plan

Please contact the Zeald support team to discuss your specific requirements

STEP 4. Payment Gateway Setup

  • Once an application has been received by DPS from Zeald, a user account will be setup to provide access to the DPS Payment Manager and relevant software.
  • Customer’s can evaluate the software free of charge for 30 days (test transactions only), after which an invoice will be sent out (for the set up fee only). Monthly fees are not charged until you are set up for processing ‘live’ transactions.
  • Activation - Live DPS account details are issued: new user name / password for the live merchant account. Merchants can then access reports and process manual transactions via our Payment Manager interface.

Support

Please contact Zeald via email sales@zeald.com or by phone +64 9 309 4693 if you have any questions.
We are here to help and look forward to working with you.

Acquirer Contacts

ANZ - 0800 338 767
American Express - 0800 800 855
ASB - 0800 272 555
BankCard - Please contact either ANZ or Westpac
BNZ - 0800 737 774
Diners - 0800 346 377
Farmers Card - 0800 101 170
JCB - 0800 800 855
National Bank - 0800 473 453
Westpac - 0800 888 066
Read More...
Ecommerce
Setting up a Merchant Bank Account for your ecommerce Web Site

In order for your business to process credit card transactions online automatically, via a payment gateway, you must set up a ‘merchant account for the processing of Internet based transactions’ (this is different to a standard business merchant account).


To do this, you should approach your bank and request that they send you the forms for setting up a ‘merchant account for the processing of internet based transactions’.

Read More...
Ecommerce
Credit Card Transactions on your ecommerce Web Site

Credit card payment processing on a Zeald ecommerce web site is done automatically by a facility called a ‘payment gateway’.

With automatic credit card transaction processing, the details are sent securely by the system to a ‘payment gateway’. The details are then verified by the ‘payment gateway’ for validity and available funds. Once these details have been checked, the transaction is processed and completed.

Using one of our recommended payment gateways ensures your credit card processing is both secure and compliant with the highest and most exacting of industry standards and requirements for payment processing online ("PCI Compliant").
 



Display Symbols of Accepted Credit Cards

 

 

Consider displaying symbols of credit cards on your web site home page. This communicates instantly that the web site has e-commerce capabilities. It is not necessary to show every accepted credit card on the home page, but it is a good idea to provide a link to a list of accepted cards. This is especially useful for customers with obscure credit cards; they want to know in advance whether your web site accepts theirs.

Read More...
Ecommerce
Processing Payments on an Effective ecommerce Web Site

When setting up an e-commerce web page design you need to decide exactly what methods of payment you are going to provide your customers with. The most common form of payment on a web site is a credit card, but there are a number of other options. A summary of these options follows:

 

  • Direct Credit

    The customer places their order through the web page design, then transfers the money directly into your bank account. You ship the goods once the payment has been received and verified.

 

  • Cheque

    The customer places their order through the web page design, then sends you a cheque. You ship the goods once the cheque has been received and processed.

 

  • Purchase Orders

    Purchase orders are useful for web sites that specialise in business-to-business transactions or transactions with account customers. The customer enters a purchase order number and the goods are shipped to the customer. The customer is billed at the end of the month for their purchases.

 

  • Cash on Delivery

    The customer places their order through the web page design. Goods are shipped to the customer and the customer pays via cheque or cash on delivery.

 

Remember – always make it as easy as possible for your customers to purchase from you. Credit cards are the best and most common form of payment – but always look to provide alternative methods of payment. Many people are wary when first purchasing from a web site, especially if it is unknown. They may feel more comfortable with a more traditional method of payment. Allow people to fax or phone-in their payment details with a 0800 number.

Read More...
Ecommerce
The Enquiry Page of an Effective ecommerce Web Page

The enquiry page allows your user to lodge an enquiry with your company. The purpose of this web page is to collect all the necessary information from the user in order to successfully respond to their enquiry.


It is important that you consider very carefully what information needs to be collected from the customer in order to successfully process their enquiry, as this will make the process as quick and easy as possible. One of the most important pieces of information you can collect is the customer's email address. This gives you a cost-efficient way of communicating with them as well as an opportunity to send further promotions to them in the future via your customer database.


In order to collect this valuable information automatically, it is a good idea to incorporate a standard form into your web page design.

Read More...
Ecommerce
The Checkout Process of an Effective ecommerce Web Site

The checkout page allows your users to complete their order on your web site. The purpose of the page is to collect all the necessary information from the user, to allow their order to be processed.


It is important that you consider very carefully what information needs to be collected from your customers in order to successfully process an order, as you need to make this process as efficient as possible. One of the most important pieces of information you can collect is the email address of the customer. This gives you a way of communicating very easily with them as well as an opportunity to send further promotions to them in the future.


Some of the most common information you will collect on the checkout page is:

 

  • Delivery details
  • Billing details
  • Any special instructions
  • Payment details
Read More...
Ecommerce
Setting the Right Price for your Products

Pricing your products for the Internet is extremely important. Any introductory marketing course will teach you the four P’s of marketing - Product, Price, Placement and Promotion. Price is one of the keys to successful marketing. The first step to establishing pricing for the Internet is setting your pricing objectives. What are you trying to achieve through your pricing?

  • Maximum Profits

    Are you trying to generate the maximum amount of profit possible? This will often mean setting prices a bit higher than your initial ‘gut feeling’. So are you willing to lose some potential customers by pricing your products/services a little higher to generate more profit overall?
  • Market Dominance

    Is market dominance your key objective? Do you want to become one of the major players in the market? This will generally mean pricing at the lower end of the spectrum.
  • Accessibility

    Is there a charity element to your vision? Is the main objective of your pricing to make your product accessible to the average customer?


You need to take into consideration many other elements when setting your price, such as:

  • Strength of your brand
  • Competition
  • Target market
  • Unique Selling Proposition
  • Customer demand.


Remember – many people have the expectation that they should be able to get the product cheaper on the web, so the prices displayed on your web page design should reflect this.

 

Pricing techniques

 

  • Skimming pricing – price high with new products to target ‘early adopters’ that are not price-sensitive. Skim the price repeatedly as the product gains market acceptance
  • Penetration pricing – set your price as low as possible to maximise market penetration
  • Prestige pricing – price to give the product the appearance of high quality
  • 99.95 pricing – price at either $99.95, $97 or $95 rather than $100
  • Demand-based pricing – price is based on what the market is willing to pay
  • Mark-up pricing – price at the cost price of the items plus a markup
  • Traditional pricing – product has always sold for a certain price so price remains the same today also
  • Loss-leader pricing – take a loss on the first sale in order to establish a relationship with the customer – make profits on subsequent purchases
  • Negotiated pricing – price based on negotiation. This is typically used with account customers (business to business relationships)
  • Merchandising pricing
    - Quantity discounts
    - Seasonal discounts
    - Rebates
    - Trade discounts
    - Cash discounts
Read More...
Tag
Read More...
logo netguide 2011logo netguide 2012logo netguide 20132014 footerlogo deloitte logo deloitte logo deloitte logo deloitte logo deloitte

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

read more
 

Connect With Us

Facebook Youtube Twitter Linkedin
 
 

Contact Us

New Zealand
0508 932 748
Australia
1800 224 032

 

Support