WEBSITE DESIGN & ONLINE MARKETING

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Mobile inspires local visits

Written by Emily Hall on December 14th, 2015.      0 comments

GET YOUR SITE RESPONSIVE
Having a mobile website isn't just to boost your website sales and enquiries. Research from Google suggesting that the relationship between digital and in-store shopping is far more connected than you might think.  In fact, having a good mobile website could lead to a better in-store shopping experience. 

The study, by Google, Ipsos MediaCT and Sterling Brands, reveals that consumers want more information and customized experiences during their shopping journey: Two in three shoppers who tried to find information within a store say they didn't find what they needed, and 43% of them left frustrated. And 71% of in-store shoppers who use smartphones for online research say their device has become more important to their in-store experience.

Retailers need not worry that customers may just use their mobile to shop on their ecommerce store. However, 3 in 4 survey respondents who find local information in search results helpful are more likely to visit stores. 

Shoppers would find this information very useful in search results:

75%

74%

66%

PRICE OF ITEM AT A NEARBY STORE

ITEM IS IN STOCK AT A NEARBY STORE

LOCATION OF CLOSEST STORE WITH ITEM IN STOCK

63%

59%

56%

DETAILS ABOUT LOCAL STORES (HOURS, PHONE NUMBER)

MAP SHOWING WHICH STORES CARRY THE ITEM SEARCHED FOR

WHAT ELSE IS AVAILABLE AT THE STORE

The reality is shoppers are using their smartphones to search for items nearby so they can visit your store. Often, they will know what they are looking for and be browsing online before walking through your doors. You should use this opportunity to make your website your best sales assistant by answering the above needs. Since Google now rank those with responsive design higher in mobile search, you should seriously consider getting responsive design for your website if you don't have this already. 
 


need help

Topics: Ecommerce, Google, Mobile
 

2014 retail trends that could help you this Christmas period

Written by Maria Lenzy on November 12th, 2015.      0 comments

The Christmas holidays are just around the corner, but, for retailers, this holiday period is by no means a time of relaxation with the annual shopping rush providing more business challenges and opportunities. 

To try and gain a boost in sales before the pre-Christmas rush, many notable New Zealand retailers are following trends in the US, by holding sales on "Cyber Monday" or "Click Monday" on 23 November. You can get involved with the official site, or promote your own sale.


But what does December hold for retailers this year? We can look at the December 2014 Online Retail Sales Report released by BNZ, which shows how Kiwi’s love to shop online. See the infographic below. 

local-trends-in-online-retail-in-NZ

Topics: Ecommerce
 

Habits of ecommerce customers that you can benefit from

Written by Sarah Gleeson on August 12th, 2014.      0 comments

1. Buying products that have celebrity endorsements

It is common for people to be interested in products that their role models promote. This is especially strong when it seems natural that the celebrity would use the product themselves. For example, it would seem natural for wild-man survivalist, Bear Grylls to use a knife he promoted, compared to him eating at a fast food chain he promoted.  

Do you have a product that you know a customer uses? Write a blog about it, or post it on social media! For example, if you own a kids retail shop, and know that a celebrity mum uses a brand that you sell, let people know! You will most certainly catch the attention of customers who are a fan of the celebrity. 

bear grylls Topgear Zeald

2. Spending more to get free shipping

We’ve all been there, we have $25 worth of product in our cart, but free shipping is offered if you spend $30. What do you do? Some people will hunt around to find small something to bring their basket up to $30. Whereas other people may find your free shipping offer to be just the justification to spurge on the other product they were initially undecided on.

Because of this, you may want to consider the benefits of offering free shipping once a certain cart price has been reached. It is a great way to incentivise customers to spend that little bit more, without losing them to high shipping costs.

3. Spending more to save more

Offering a discount on one item because a customer has bought a number of other products encourages people to 'spend more to save more'. I have to admit, that while I know what shops are doing, I often fall for this. When you are already choosing between a few products, it does not take much for a company to grant you the permission you are internally looking for.  

Look to add this sales technique to your website seasonally when you are looking to get rid of excess stock, and to create hype via email marketing and social media when you do.

Want help


 
 

It’s all in the detail.

Written by Emily Wilson on July 29th, 2014.      1 comments

online productsYour product pages on your website are extremely important in converting visitors to your site, into customers. In order to make purchasing decisions, you need to provide as much information as possible to your potential customer. This includes multiple product views, detailed descriptions and delivery information. Think of your customer when designing your product page. You need to answer their questions before they’ve even asked them and alleviate purchasing anxiety. Do not let them become frustrated with your website or lack of detail and turn to a competitor to complete their purchase.

Some of the information you need to include on product pages are:

  • What does it look like from the back? Images are the first impression of your product. You need to draw the customer in using a great image. Then you need to provide multiple views of the product – the customer should be able to see it at all angles as-if they were rotating it in their hand. Show a stand-alone shot of the image as-well-as it being used in context – eg a model wearing the garment or a vase with flowers in it.
  • What do others think? Allow your products to be peer-reviewed. Have a great rating system and even a statistic available so shoppers can see at a glance what others think of it over all; such as 95% of customers rate this product 4/5 stars. Any bad reviews will allow you to address the problem and/or remove the product if unsatisfactory.
  • May I suggest…? Based on what they are buying or purchase history, suggest other products shoppers might like. This can increase your average order amount.
  • Is it in my size? Have a sizing chart to reduce returns on an item.
  • Is shipping extra? Be up-front about shipping. You could include a tally in a pop-out checkout that shows them how much more they need to spend to get free shipping. Do you have pick-up options? Unexpected shipping costs are one of the most common reasons for cart abandonment.
  • Does this include…? Finally be detailed in your description of the product. Give specifications and ingredients lists. Describe how you use the product, even how you can pair the product with another product and cross-sell.
help
 

4 ways to keep your customers coming back!

Written by Sarah Gleeson on August 12th, 2013.      0 comments

Like most people, I am a creature of habit. I enjoy spending my money with companies which I know have exactly what I need. However, I am also at times forgetful, I know I loved a product, but will forget where I got it from. Part of optimising your website is having the ability to effectively drive business back to your website. Attracting a new customer costs five times as much as retaining an old one, but how do you hold onto them?

Here are some of my ideas for getting those customers clicking back to your website.

1. Coupons
These are a great way to get people coming back. This coupon may only last  3 months (or whichever time period you choose), but it serves its purpose of reminding customers that you are there. Consider the last time that you received a coupon; you probably printed it off and put it in your wallet or on the fridge for safe keeping. Then the next time you wanted that new hammer, or kids t shirt, you were reminded that you already had a helping hand and went straight back to the same website.

2. Deals after purchase
I was recently buying a present for a friend online. One day after the transaction, I was offered a discount on limited items within a small time frame. As I had only recently opened my virtual wallet, spending some more money at a discounted rate did not seem like a bad idea. The new deals had me thinking if there was another birthday coming up, so I had a good look and found a small gift for a birthday a month later. This is another way of getting repeat business, by offering customers new deals right now.

3. Birthday emails and vouchers
Birthday emails are a great way to nudge customers back to you, at a time when they are feeling particularly generous with their money. By gathering a customer’s information at the checkout, you are now able to add them to your email marketing database. Simply wish them a Happy Birthday, or even better, attach a small gift voucher. In doing this, you are reminding customers you stock products they like and have bought. You never know, you may be the only one who remembered their big day!

4. Post purchase emails
Think about the last time you went on a shopping binge, or bought a large gift; you probably felt a little guilty afterwards. This is problematic for online retailers because you do not want your customer to associate that feeling with you! Post purchase emails solve that problem. Send your customers product reviews, these  lower that negative feeling, by showing customers that other people just like them, have bought and loved their purchase. Encourage them to write a review too! Not only that, but thank them for their purchase, and loyalty; you can never have enough positive thoughts about your company.

 

Want help

 

Boost online consumer trust

Written by Emily Wilson on October 1st, 2012.      1 comments

Boost ecommerce Trust with your Customers with Zeald While e-commerce has demonstrated rapid growth and innovation, many consumers are still either afraid to shop online or do so with great caution due to concerns about their safety.  Last week top ecommerce site Trade Me warned users to be vigilant as international cyber scammers target their site.

Criminals are emailing users requesting personal information posing as the online auction site. The hackers are sending “Phishing” emails using embedded links to retrieve information, allowing them to take control of a user’s account and with it private details such as banking data and addresses.

As is normal procedure on Trade Me, any buyer showing interest in a “sale” is requested to contact the seller by phone or email for further information, at which point the fraudsters strike.

While Trade Me says no New Zealander’s have yet to fall victim to scam. It is stories like these that further fuel consumer apprehension.

Countless studies reflect online shopper anxiety. Research shows that identity theft and site information security concerns are leading drivers of online shopping cart abandonment.

Trust is imperative to the success of any business and even more so for your online business. Trust is a very fragile asset; once broken you often have to begin rebuilding from the ground up. It can take time to nurture a relationship with your customers and prove that your business is trustworthy.

However, it is still possible to improve customer trust and drive increased conversions online despite challenging dynamics.

A safe and secure website is the most crucial element to building online trust. Using the latest encryption technology is common practice for a reputable online merchant - ensuring that customer data is secure is just good business sense. More importantly, what will set you apart from your competition is effectively communicating and reinforcing your commitment to the safety and security of all your customers.

To begin with you must publish a policy guaranteeing your customer’s privacy. If you want your customer to fill in their details you must reassure them what you are going to do with their personal information; who has access to that information, including product purchases and who owns the website. 

But you have to go beyond this. You must be proactive in order to gain trust. To create a “worry-free” shopping process you should include clear policies on shipping, returns and privacy as well as security and product guarantees. Don’t burry these on a customer service page; link to them throughout the checkout process to reassure your customers.

Product descriptions should be as accurate as possible, consider including detailed images as well as in-depth descriptions. Customer service contact information should be easily accessible during the entire shopping process – consider a live chat for instant answers.

You may even go as far as redesigning your shopping cart. It is best practice to only ask for the information you require. Nothing causes more concern about privacy than merchants attempting to collect seemingly irrelevant information; customers are likely to wonder whether you’re going to use it for purposes other than completing their order. If you do require any non-standard order information, explain why you need it; if you’re asking additional questions for demographic purposes without requiring customers to supply the information, clearly label them as optional, and include an explanation – as well a link to your privacy policy.

Your reputation is effected by those you associate with. Use trusted, reputable vendors and display security certification logos. These should feature throughout the checkout process and it can help if they are clearly visible on the page rather than hidden in the footer.

A professional website is more likely to give your visitors the confidence to purchase online. Design, load time, content, typos and broken links all impact your credibility.

For more information about how you can convert your visitors into customers why not attend a free educational Zeald seminar or webinar.

 

How to stop cart abandonement online

Written by Hamish Braddick on February 23rd, 2011.      0 comments

Stop Online Shopping Cart Abandoment Studies show that nearly 75% of all online shopping carts are abandoned. In order to understand the reasons why, a Customer Experience Management firm conducted a study - have a read of the results.

How can you stop this from happening? A few tips from us:

1. High shipping prices

Shipping is a tricky area - free shipping is obviously a great incentive for the shopper to buy from you. But if you do that, you might have to absorb the costs, which can become expensive depending on the size of the product and how far you have to deliver the product.

There a number of strategies to stop this from happening:

  • Offer free shipping for orders over a certain amount. This is a 'win-win' for both you and your visitor.
  • If you have a physical retail store, offer the option of picking up from store to avoid the extra cost.
  • Offer a slower shipping option (which is hopefully free or at the very least cheaper) and also a faster shipping option.

2. Comparative shopping

This is where a visitor is considering a few websites that sell the exact same product. Even though you might be selling the same product or service as another website, there are things you can do to stand out:

  • Loyalty programs can also be very successful - you can use email marketing and social media to promote your programs and establish loyalty.

3. Changed mind

To persuade your website visitors to go through the sale before and stop them from changing their minds, you can use a few techniques:

  • Use detailed testimonials from customers that are happy with your products and services - include all their details and even a picture if possible so your website visitor is persuaded of the benefits of your products.
  • Create urgency by offering specials for a limited time. You could include free shipping for a limited period or you could offer discount on products - whatever works with for you at the time.
  • Indicate how much stock you have left of the item - especially for ones that are low. Kiwi t-shirt company icon, Mr. Vintage customise their site with a scale to indicate stock amount, which almost always creates urgency.

4. Total cost of items is too high

There are things you can do to help your visitors if the cost of items is too high:

  • Offer discounts on multiple product purchases.
  • If you sell bigger price items like furniture offer loan options if possible or monthly payments if they are on-account customers.

5. Checkout process is too long

Optimising your checkout process is a very important part of making sure that you convert visitors into customers. A few tips from us:

  • Make it easy for your visitor to access the shopping cart at all times. They should be able to stop browsing on any page and click through to the cart to complete purchase.
  • Once they have started the checkout process make sure that you minimum number of steps to finish the purchase.
  • Don't make it compulsory to create an account, offer the option of buying the products without signing up. Chances are that if they are happy with the products they will come back and sign up if you offer benefits like remembering details so shopping process is shortened.

6. Checkout process requires too much personal information

This is an easy mistake to make - many websites use the sale process to get as much information as possible where as it should be the opposite.

Make it as easy as possible for the visitor to purchase from you - only ask the absolutely vital information. You can always get the rest after the purchase or you can email them.

7. Site requires registration before purchase

We touched on this point above - don't make it compulsory to create an account. This can often deter - instead split the page into two and offer both options. Sign in/register and go through checkout without signing in.

8. Site is unstable or unreliable

It's extremely important to regularly check your site and all the pages to make sure that everything is functioning as expected. You don't want your visitor to feel like they are dealing with an unstable site. Part of having a reliable site is also going with a reliable web developer who makes sure that the site doesn't go down frequently, making your visitors nervous about placing orders with your site.

The other aspect is building trust in your site - if you want someone to put in their payment details on your site, they need to be sure that you can be trusted with their credit card details. We highly recommend using a payment gateway such as DPS or PayPal. These days most e-commerce sites display some form of secure payment gateway which put the visitor at ease especially when ordering from a new site.

9. Checkout process is confusing

If you're unsure whether your checkout process is smooth and easy to navigate through, try out some usability testing:

  • Approach a few people - family or friends and ask them to participate in a quick test.
  • Get them to go through the process of ordering something from a few of the most successful online stores like Amazon (they don't have to completely finish the process - just get as far as payment).
  • Then get them to try doing the same on your site. Watch them work through it and get them to give you objective feedback.

This can be very valuable in seeing if your user finds it easy to navigate through or if they are feeling a bit stuck in certain areas.

 

US E-Commerce Website Conversion rates - April 9 2007

Written by David Kelly on April 1st, 2008.      0 comments

Online merchants convert an average of 2%-3% of their site visitors into buyers, according to the e-tailing group's "Sixth Annual Merchant Survey."

That's about the same as last year. And the year before that.

US Website Conversion Rates

Shop.org conducts a similar annual survey with Forrester Research called "The State of Retailing Online." Conversion rates in that study also average about 2%-3%.
 

New Zealand Booking Solution

Written by David Kelly on April 1st, 2008.      0 comments

If your customers can’t book your products with instant confirmation, you may lose out to your competitors who can. Response times to booking requests within 24 hours are now just not good enough.

We believe that a tourism operator needs a simple tool to manage their reservations. Tourism Operators today also need to ensure that their inventory of rooms, tours or cars are exposed in as many appropriate online channels as possible to maximise bookings opportunities. You need an easy to use system so the technology helps instead of stresses!

One of New Zealand's leading Reservation Management and Online Booking Distribution systems is called ResBook, a system which is all about maximising bookings and managing reservations.

As the oldest and largest provider of online real time reservation management systems in New Zealand and the South Pacific ResBook have developed a simple system that manages your reservations and connects you with direct travellers, booking agents and online distribution channels. 

Availability’s system; ResBook enables you to;

• Display your Availability throughout your website with customisable booking forms
• Instant confirmation or On Request bookings
• Secure online payment processing
• Dynamic pricing calendar
• Free access to hundreds of agents
• Integrate your inventory with Wotif, Expedia, Air New Zealand and hundreds of channels – at no additional cost for the integration.

For more information see www.availability.co.nz or call 09 5 222 333

There are a number of alternative systems in the New Zealand marketplace, one of which is Seekom.  Seekom allows accommodation, rental car and tour/activity suppliers to easily setup and maintain rates and inventory allocation, from one easy point to your sales network. The one centralised booking solution allows you to maintain just one central booking schedule allowing you and your sales network to sell your product or service with instant confirmation.

Link to your booking page from your own website and from your profile pages featured on accommodation portal sites such as www.kiwiaccommodation.com

The Seekom booking solution allows you to setup and your users to specify
> Date of arrival
> Date of Checkout
> Number of nights
> Number of adults
> Number of children
> Number of rooms
> Deposit amount
among other options

Users can then pay their deposit by credit card to confirm the booking.

More information
Topics: Ecommerce
 

How to Improve the Average Sale Amount on your Web Site

Written by David Kelly on April 1st, 2008.      0 comments

The average sale is the amount of money a visitor spends each time they come to your website. Average sale is a metric that will only be applicable if you are running an ecommerce website.

If you are running an Profile or Catalogue website then your average sale will be affected by what you or your sales people do once they receive an enquiry from your website.

To increase your average sale you need to encourage your customers to spend more money each time they visit. This is called merchandising. There are a huge number of merchandising techniques. Let’s look at some of the more common online ones:

  • Cross-sells
    Cross-selling is a powerful technique for increasing the size of your customer’s order. Cross-selling involves “suggesting” related products or services to a visitor when they are viewing or buying a product or service from your website.

    For example, if your visitor is buying a hammer then you might want to display a number of different types of nails.

    The most common way of doing this on a website is by displaying cross-sell items in the right column or below the item when a visitor is viewing an item, their shopping cart or checking out.

  • Up-sells
    Up-selling is when you “suggest” a more ‘advanced’ or ‘expensive product’ to the one that is currently being viewed or considered. For example, if your visitor is buying a chrome tap then you might try and up-sell your visitor by displaying a gold-plated version of the tap as another option.

    This is usually done in a similar way to the cross-sell– you display the up-sell item in the right column or below the current item as the visitor views it, or at their shopping cart or check-out screens.

  • Specials
    Placing a number of items on ‘special’ and featuring them on your home page, or on a separate ‘specials’ page can be an extremely effective way of increasing your average sale. A ‘sharp’ special can be just what is needed to get your visitor to hit that add to cart button. Remember, The first item in the shopping cart is always the hardest.

  • Wish-lists
    A “wish-list” feature allows your visitor to build up a list of items that they would ‘like’ to purchase at a later date. When your visitor returns to your site they are able to look back over their wish list and make a decision to purchase. If a customer has decided to make an order, many times they will add some extra items from their wish list in addition to the items that they are ordering.

    For even better results you could provide a feature where your visitors can email their wish list to a friend or family member (as a gift-guide), which has the added bonus of bringing a new visitor to your website.

  • Quantity pricing
    ‘Quantity’ or ‘volume pricing’ is where you offer a cheaper price or a bigger discount as an incentive for a bigger order. For example, if you buy one pack of nails it will cost $12.45, but if you buy five packs of nails then they’ll only cost $8.50 per pack. You are actively providing an incentive for your visitors to buy in bulk and thus spend more money ‘up front’.

  • Gift vouchers
    Gift vouchers can be a great way to attract extra visitors to your site and encourage your visitors to purchase more. Offer your visitors the opportunity to purchase gift certificates and have them emailed to a friend.

  • Buy one, get one free
    Run a special ‘buy one, get one free’ promotion or a ‘buy two, get one free’ - use whatever will convince your visitors to buy.

    This strategy works especially well with ‘end-of-season’ or ‘clearance items’ that you need to shift.

  • Free shipping on orders over $xyz
    We have seen this strategy work very well with a number of our customers. Free shipping on all orders over $50! This encourages your visitors to top up their orders to ensure that they get the ‘free shipping’.

  • Free gift
    Buy X and receive a free gift. This can be a great technique if you have a product that fulfills a customer need, but is just not converting. Ideally, you want to use a gift that has a high-perceived value but costs you very little. A small ‘free gift’ can sometimes be just enough to overcome the last little bit of buyer reluctance.

  • Best sellers
    If something is a ‘hot seller’ or ‘popular item’ and you are barely promoting it, then chances are, a little bit more promotion could mean a large increase in results. Great merchandisers will often focus on their best selling items, not their worst.

  • New items
    Consider having a section that introduces new items that have ‘just arrived’. This can be great for those early adopters who love to try out anything that’s new and always be on the leading edge.

  • Package deals
    Try combining a number of items into a package deal. Offer a special discount if the customer buys certain items as a ‘package’. Think of fast food meal deals where they package up a burger, fries and a coke. Do you have a number of your products or services that you could package up? What will be attractive to your customers?
 

Delivery Arrangements for an Effective E-Commerce Web Site

Written by Hamish Braddick on April 1st, 2008.      0 comments

Delivery is an important part of any web site plan. How will the goods or services be delivered to the customer? Internet shoppers are becoming very savvy. They are aware that the shipping and handling can add a substantial amount to the total cost of their purchase. Therefore, this process needs to be handled with care. There are a number of different ways that delivery costs can be charged:

  1. Free Delivery!

    We recommend this method for an e-commerce web site wherever possible - with a prominent highlight on the homepage that says FREE DELIVERY! Online customers do not appreciate having to go through almost the entire shopping process (product selection, order submission etc.) before finding out what their delivery charges will be. They are often wary of, and discouraged from purchasing on the Internet, for fear of incurring costly shipping charges, as well as being confused by additional charges for rural, Saturday or special deliveries.
     
  2. Delivery rate based on delivery address

    This delivery method works well. It rewards bulk orders and covers the cost of small orders via your web site. You don’t need to do complex calculations based on the weights or volumes of each product and you do not need to store the weight or volume of every product.

    Example:

    Delivery Area

    Cost
    Auckland
    $5

    North Island

    $10

    South Island

    $20

     
  3. Delivery rate based on product price or number of products

    This delivery method works well for shops that sell a range of products of similar size, shape and price - where the delivery cost is similar. It can reward bulk orders and covers the cost of small orders. You don’t need to store and manage the weight or volume of every product and it is simple for customers to understand.

    Example:

    Product price or number of products

    Cost

    $0 - $20

    $5

    $20 - $30

    $10

    $30 - $40

    $15

    $40 - $50

    $20

    $50 +

    Free

     
  4. Custom shipping (Delivery rate based on the product weight / volume / price / number of products and the shipping address and express options)

    This delivery method is technically difficult to set up on a web site and requires a large amount of extra information to be loaded about every single product or service (as often you will need to store the weight or volume for every single product). It can also be very confusing for a customer. Make sure you approach it with care and use it only when there is no other possible option.

    Example:
    Service
    Area

    Weight / volume / price / number of products

    Cost

    Standard delivery

    Auckland

    0 - 2 kgs

    $5

    2 - 3 kgs

    $10

    3 - 4 kgs

    $15

    North Island

    0 - 2 kgs

    $7

    2 - 3 kgs

    $12

    3 - 4 kgs

    $17

    South Island

    0 - 2 kgs

    $10

    2 - 3 kgs

    $15

    3 - 4 kgs

    $20

    Express delivery

    Auckland

    0 - 2 kgs

    $10

    2 - 3 kgs

    $15

    3 - 4 kgs

    $20

    North Island

    0 - 2 kgs

    $12

    2 - 3 kgs

    $17

    3 - 4 kgs

    $22

    South Island

    0 - 2 kgs

    $15

    2 - 3 kgs

    $20

    3 - 4 kgs

    $25
Topics: Ecommerce
 

Tax and your ecommerce Web Site

Written by Hamish Braddick on April 1st, 2008.      0 comments

When selling internationally you do not charge GST (tax). This does not change when you are selling online via your web site. 


In order to facilitate this effectively it is recommended that international merchants separate the GST portion of product prices. The Zeald E-business Suite (ZES) will then automatically remove the GST amount if the billing address is outside of New Zealand. 

Topics: Ecommerce
 

Setting up a Payment Gateway for your ecommerce Web Site

Written by Hamish Braddick on April 1st, 2008.      0 comments

Real-time Automatic credit card transaction processing by a website is achieved through a Payment Gateway

When a credit card order is placed through a website using a payment gateway, the credit card details are sent securely by the website directly to the payment gateway. The credit card details are then verified by the payment gateway through a direct connection with the users bank to validate and check for available funds. Once these details have been checked and OK’d the transaction is processed and completed, the funds are automatically transferred to the merchants account.

“Direct Payment Solutions” are the only certified gateway to have seamless connectivity for settlement into every New Zealand Bank.

Who are Direct Payment Solutions DPS?

DPS are a Payment and Billing Service Provider and the only certified gateway to have seamless connectivity for settlement into every bank in NZ, the 4 majors in Australia and Citibank in Singapore. DPS develops software which processes credit card transactions, in real time.

DPS evolved from CSD; the software development company which produced and certified several leading processing solutions, including the OCV Server, which was subsequently, licensed to Ingenico, ANZ and St George banks in Australia and PC Eftpos – the first integrated Windows POS / EFT-POS solution. In 2000 the PC EFTPOS technology was spun off in a multimillion-dollar deal to the ANZ bank and DPS replaced the legacy OCV Server with a next generation, zero hardware solution - Payment Express™.

STEP 1. Business Merchant Account

Before setting up a Payment Gateway a Business Merchant account must first of all be established with the bank that you wish to have all web transactions processed into. This will allow you to process Credit cards directly into your Bank account
You will need to approach your bank directly and ask them to arrange a “Business Merchant Account”

If you are a retailer or already process credit cards you will likely already have a Merchant account setup with your bank.

If you do not already have a Merchant account, you should talk to your bank and complete both Step1 and Step 2 at the same time.

STEP 2. Merchant Facility

With the Merchant account in place, the next requirement is a “Merchant Facility” This function will allow the DPS Payment Gateway to connect directly to your bank account and deposit the funds of any orders processed through your website

You will need to approach your bank directly and ask them to arrange a “Merchant facility”

Depending upon the different “Card types” that you would like to offer your clients to pay with, you will need to arrange a “merchant facility” with one, or a combination of the following “acquirers”

If you want to accept Visa and MasterCard, you will need to contact either: ANZ (NZ), ASB, BNZ, NBNZ or Westpac (NZ).

For American Express and JCB cards, you will need to apply for a merchant facility with American Express in their local country. To accept Bankcard, please contact either ANZ or Westpac. To be able to process Diners, please contact Diners directly.

DPS can also authorize Farmers card in NZ; please speak to Farmers Merchant services about this process for more information.

Please make sure to advice your banking representative that you are using Payment Express and that you need an ‘electronic merchant number’ (sometimes called: ETSL number, Eftpos number or Terminal ID) for DPS to process transactions.

Step 3. Confirm your DPS Price Plan

Please contact the Zeald support team to discuss your specific requirements

STEP 4. Payment Gateway Setup

  • Once an application has been received by DPS from Zeald, a user account will be setup to provide access to the DPS Payment Manager and relevant software.
  • Customer’s can evaluate the software free of charge for 30 days (test transactions only), after which an invoice will be sent out (for the set up fee only). Monthly fees are not charged until you are set up for processing ‘live’ transactions.
  • Activation - Live DPS account details are issued: new user name / password for the live merchant account. Merchants can then access reports and process manual transactions via our Payment Manager interface.

Support

Please contact Zeald via email sales@zeald.com or by phone +64 9 309 4693 if you have any questions.
We are here to help and look forward to working with you.

Acquirer Contacts

ANZ - 0800 338 767
American Express - 0800 800 855
ASB - 0800 272 555
BankCard - Please contact either ANZ or Westpac
BNZ - 0800 737 774
Diners - 0800 346 377
Farmers Card - 0800 101 170
JCB - 0800 800 855
National Bank - 0800 473 453
Westpac - 0800 888 066
Topics: Ecommerce
 

Setting up a Merchant Bank Account for your ecommerce Web Site

Written by David Kelly on April 1st, 2008.      0 comments

In order for your business to process credit card transactions online automatically, via a payment gateway, you must set up a ‘merchant account for the processing of Internet based transactions’ (this is different to a standard business merchant account).


To do this, you should approach your bank and request that they send you the forms for setting up a ‘merchant account for the processing of internet based transactions’.

Topics: Ecommerce
 

Credit Card Transactions on your ecommerce Web Site

Written by David Kelly on April 1st, 2008.      0 comments

Credit card payment processing on a Zeald ecommerce web site is done automatically by a facility called a ‘payment gateway’.

With automatic credit card transaction processing, the details are sent securely by the system to a ‘payment gateway’. The details are then verified by the ‘payment gateway’ for validity and available funds. Once these details have been checked, the transaction is processed and completed.

Using one of our recommended payment gateways ensures your credit card processing is both secure and compliant with the highest and most exacting of industry standards and requirements for payment processing online ("PCI Compliant").
 



Display Symbols of Accepted Credit Cards

 

 

Consider displaying symbols of credit cards on your web site home page. This communicates instantly that the web site has e-commerce capabilities. It is not necessary to show every accepted credit card on the home page, but it is a good idea to provide a link to a list of accepted cards. This is especially useful for customers with obscure credit cards; they want to know in advance whether your web site accepts theirs.

Topics: Ecommerce
 
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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

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New Zealand
09 415 7575
Australia
1800 224 032

42 Tawa Dr, Albany, Auckland 0632

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