Persuasion

Website Marketing 101

"So what does marketing actually do?"

Design

When a good web design is not good enough

The look and feel of your web design are integral to your website's street credibility.

Google

Google Partners Digital Bites

As Google Partners, Zeald were  delighted to host 'Googlers' Laura Retsos & John Ball from Google Australia at an exclusive event in September 2015.

Persuasion

The 1 reason website designs fail (& how to fix it)

When visitors of our website complete the actions we want them to complete - i.e., more sales, more enquiries, more bookings, more business and more customers.

Ecommerce

How to stop cart abandonement online

Studies show that nearly 75% of all online shopping carts are abandoned.

Persuasion

Getting your business ready for Christmas

Christmas is pretty much around the corner now so it's a great idea for you to start preparing your business and website so you can make the most of the busy sales period.

Persuasion

Usability testing

Usability testing is a technique used to evaluate a website by testing it on users; by observing their behaviour as they attempt to use the website.

Measure

Test, Measure & Tune

The Test, Measure & Tune phase is an ongoing process that should never end.

Persuasion

Creating great sales copy

AIDA - the age-old copywriting success formula stands for:

Persuasion

Presales copy

A good website needs to have fantastic sales copy supported by great pre-sales content. 

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