WEBSITE DEVELOPMENT & RADICAL DIGITAL TRANSFORMATION

Domains & Email
Brainstorming Domain Name Ideas for your Web Site

The domain name of your web site design should reflect your business name and if possible portray who you are and what you do. Try to obtain a domain name that is:

  • Catchy
  • Easy to spell
  • Easy to remember
  • Easy to pronounce
  • Easy to type.

Look to reflect your business name in your domain name. Zeald is our domain name and our company name. When we tell people we work for a company called Zeald, it instantly tells them that our company has something to do with the Internet and that we have a web site.


Some great domain names include key words that your audience are searching for. Search engines will often credit words in the domain name as part of their ranking process. So if your domain name includes popular keywords that your target audience are searching for, your web site design will have that added advantage.


If you are just starting a new business, try to research popular keywords and see what domains you can register before you brand your new business.


Keep in mind that cute or non-traditional spellings may elude potential visitors.

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Domains & Email
Choosing a Domain Name for your Web Site

If your target market or your future target market is an international one, a domain name ending in ‘.com’ should be your first choice.


Unfortunately, a ‘.com’ domain name is difficult to find these days. There are now over 24 million ‘.com’ names registered so the chances of finding the name you want will be difficult.


Other international alternatives to a domain ending in ‘.com’ is a domain name ending in ‘.net’ or ‘.biz’. These domain names are not as good as a domain name ending in ‘.com’ but can be used successfully with careful marketing and branding.


If your target market is local or predominately local then a domain name ending in ‘.co.nz’ should be your first choice. If your target audience know you as a New Zealand company they will expect you to have a ‘.co.nz’ domain.


If your target market is a combination of both international and New Zealand users you should consider using both.

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Domains & Email
What is a Domain Name?

When an Internet user types a domain name into a web site browser, a request is sent out to the local Internet Service Provider (ISP) asking where it can find that website. The ISP checks with the relevant master domain name server for the country then the server points the user to the location of the web site.


Now to speed these domain name queries up, whenever the local ISP makes a query on a domain name it will store the result for a period of time so that it doesn’t have to ask again. This is a process called caching. Every now and then the ISP will update their stored cache with the information stored on the master domain name server. This period of time can range between a few minutes and 48 hours.


Whenever you want to update the information that is stored about your domain name on the master domain name server, because of caching, it can take up to 48 hours for every ISP around the world to update their records. This is a process called ‘propagation’.

 

Own your Domain Name

Every serious business web site needs at least one domain name. The choice of what domain name(s) you purchase is absolutely crucial. Do not use the ‘free’ domain names that are offered by some websites. These free domain names usually come in the form of www.someothername.com/your_name. It is unprofessional and less enticing for users to follow a free domain name made up of unrelated words, in a line-up of search engine results.

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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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0508 932 748
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1800 224 032

 

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