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Q: What’s the number one question your website homepage should answer?

Written by Emily Wilson on October 15th, 2014.      1 comments

A: What is this? 

When a visitor arrives at your website, the first thing they will often ask themselves is “what does this business offer me?” or simply “what is this?”

You need to assure your website visitor within 3 seconds of them landing on your homepage that they have indeed landed in the right place.

We often refer to this as: a clear UVP (unique value proposition); or a USP (unique selling proposition). This lets your visitor know what sets you apart and what you can offer them.

Some examples of Zeald clients that have answered this question:

 

Mainland Driving School Limited

Mainland let the visitor know quickly that they are about heavy vehicle licensing, through use of images and text. They also are very specific about what location where they provide their service.

Mainland-Driving-School
 

Excelso Coffee Roasters

Beyond just text, Excelso use a range of images to convey their message: they are about coffee.

Coffee-Beans---Coffee-Roasters---New-Zealand
 

Durafence

Here the visitor can tell what sets Durafence apart from other fencing solutions. Perhaps they even solve a problem the visitor didn't realise they had. If they were looking for a fence, they might not have realised that they ordinarily come with unwanted maintenance. 

PVC-Fencing---Architectural-Fencing---Durafence
 

Excaveyor

Finally a solution for that excavation issue. 

Excaveyor

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Topics: Web Design
 

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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