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Choosing a Domain Name for your Web Site

Written by Brent Kelly on April 1st, 2008.      0 comments

If your target market or your future target market is an international one, a domain name ending in ‘.com’ should be your first choice.


Unfortunately, a ‘.com’ domain name is difficult to find these days. There are now over 24 million ‘.com’ names registered so the chances of finding the name you want will be difficult.


Other international alternatives to a domain ending in ‘.com’ is a domain name ending in ‘.net’ or ‘.biz’. These domain names are not as good as a domain name ending in ‘.com’ but can be used successfully with careful marketing and branding.


If your target market is local or predominately local then a domain name ending in ‘.co.nz’ should be your first choice. If your target audience know you as a New Zealand company they will expect you to have a ‘.co.nz’ domain.


If your target market is a combination of both international and New Zealand users you should consider using both.

Topics: Domains & Email
 

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Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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