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The Importance of an Effective Web Site Home Page

Written by Brent Kelly on April 1st, 2008.      0 comments

The home page is the most important page in the whole web site. It is the one page that the majority of your visitors will view. A poor homepage can destroy any chance of achieving your web site objectives, within a few seconds. A good home page is imperative for every successful web site. Your homepage should set-up the key elements necessary to close a sale or generate an enquiry (depending on what your primary and secondary objectives are).

 

The Six Steps to Visitor Conversion

There are six steps to any web site achieving its primary and secondary objectives:

  1. Do I trust you?
     
  2. Do I believe you?
     
  3. Do you understand my needs?
     
  4. What’s in it for me?
     
  5. What do you want from me?
     
  6. Is it worth it?
Topics: Persuasion
 

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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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